HP Service Delivery Platform 3.0 Launch


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Description of the new solution elements that enhance the HP SDP with the ability to unlesh the power of Web 2.0 and help service providers monetize their assets

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HP Service Delivery Platform 3.0 Launch

  1. 1. HP Service Delivery Platform 3.0 Launch September 15 2009 © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  2. 2. Why Consider SDP Solutions • Optimise network asset resources • Lower the cost of new service introductions • Minimise service failures risks • Improve customer satisfaction and loyalty • Take advantage of the “long tail” • Ease of new service introduction • Tap into the developer resources of Web2.0 • Manage the 3rd party partnerships • Improve time to market and revenue • Support for IPTV, VoD, SLAs etc 2 28 September 2009
  3. 3. What is driving SDP evolution ? SDPs are a strategic choice for service providers to enable the required transformation to the “two sided business model” • SDPs have already been delivering: − A comprehensive & standards-based SOA-based service delivery ecosystem − The ability to re-use common service enablers like location, presence, messaging, voice, etc., across multiple end-user services − The power to extend service development to 3rd parties • And now need to evolve: − To complete support for the two sided business model by managing complex revenue relationships − Towards web 2.0 communities enablement − To provide for enhanced dynamic personalization of services, taking in to account the subscriber context − By blending services together to offer more compelling end-user experiences 3 28 September 2009
  4. 4. HP’s Though Leadership since 2001 • SDP originally launched 2001 • Designed to expose network assets to developers • HP early success with Telefonica • SDP 2.0 launched Nov’07 with tag “service delivery innovation and transformation”. • Focus on SOA enabling governance, management and quality in service development • SDP2.0 customers inc. Telenor and Telecom Italia • SDP 3.0 launch around capitalizing on Web2.0 capability 4 28 September 2009
  5. 5. What’s new?
  6. 6. Key Components • RESTful Gateway • Enhanced Service Enablers • Revenue Management Module • ServiceOrchestration Manager • Next Generation Portal – “Storefront Portal” 6 28 September 2009
  7. 7. HP Service architectural blueprint for development, deployment, integration A standards based Delivery Framework evolution … and management of converged services User Equipment Plane Application HP Storefront Portal Testing & Services Certification Lifecycle Plane Web 2.0 – developer Portal, AppStore Management Operation Support Systems (OSS) Business Support Systems (BSS) Service Service Revenue Common Governance Management Device Context Orchestration Framework Framework Management Management Manager Module (SGF) (SOM) Service Delivery SIP Servlets ParlayX Web Service Web 2.0/REST Plane Service Location Messaging Presence Conferencing NGIN Enablers Identity VIPB Device Profile Charging UDCR etc Gateways & HLR/HSS Profile OCMP XDMS PDE Telecom Service Network Services Mgr App Server Control Plane IMS IPTV SS7/Legacy Network Real-Time IP IP Circuit-switched Infrastructure
  8. 8. HP SDP Service Governance RESTful Gateway • Opens up HP SDP to Web 2.0 environment − Example: social network, widgets, RESTful Gateway Web2.0 developers etc. Automated SOAP • Exposes services as REST API's transformation to REST with support for RSS, XML, Atom, Protect and govern REST JSON Client API's Services • Accepts provisioning of REST Manage contracts with services Third parties • Provides robustness and scalability HP SDP: SGF • Enables seamless governance for Web and Web 2.0 services 8 28 September 2009
  9. 9. HP SDP Enabler Enhancements • Enrich HP SDP with OpenCall Enablers − OpenCall is already present in 22 of largest HP SGF 25 SPs − 100m subs use OC prepaid wireless solutions − 250m subs in 38 SP on 5 continents use HP HLR Real Time Rich Com Personalization service control − 750k voice and video ports deployed − Largest VoiceXML media platform provider Conferencing Profile Mgt NGIN, SCIM Video Conf Subscriber Mgt service broker − 5000+ signalling protocol platforms deployed Streaming NAB Real time • Rich Communications Video charging − Video Conferencing Monitoring • Personalization Etc. − Network Address Book Service enablers − Subscriber profile • Real Time Service Control − NGIN, VAS − SCIM − Convergence incl IMS-IN 9 28 September 2009
  10. 10. HP SDP Revenue Management Module • Provides simple revenue sharing Partner Portal model brick for partners including Web2.0 developers UI HP SGF • Complements existing billing system with a flexible solution that deals also with unknown developers, small transactions and complex revenue sharing models E-wallet • Web service flexible charging enabler Online-Offline charging • E-wallet function for partners Account Balance • On-line & off-line charging • Account Balance & Rating Rating Revenue Management Module 10 28 September 2009
  11. 11. HP SDP Service Orchestration Manager Example of services available • Provides business and new service Premium SMS Age Check Blacklist composition workflow engine − Predefined connectors : LDAP, SNMP, J2EE etc Service Creation Environment − Predefined services : premium SMS, Age check, blacklist etc Service Bus • Provides also : Policy rule engine • Flexible and robust orchestration engine Process orchestration engine • Policy rule engine • Service Bus Message store and broker • Service Creation Environment Connectors • High availability LDAP J2EE SNMP BSS • Scalability 11 28 September 2009
  12. 12. HP SDP Storefront Portal • Provide a Next Gen Portal for : Subscriber Developer Admin − Subscribers to browse, try & buy services (gallery) Access Gwy − Developers to create, test, publish applications, widgets, mash-ups Portal Gallery SDK • Enables Service providers to address Web 2.0 developers Advertisement API Mashup Tool • Opens up to new business model Widget framework including Long Tail • Positions service providers as Next Gen Portal platform independent service aggregators (any mobile, any PC, Testing HP SGF web, consumer, enterprise) Monetization 12 28 September 2009
  13. 13. Adopt simple widgets and mash-ups Use widget on PC or mobile StoreFront SDK for developers – an open community Storefront Portal & Mash-up Create service with mash-up & widget tool HP SGF, RMM & RESTFul Gwy Enablers Ex: Parlay X Gwy Post Widget Post Widget on enterprise Post Widget on Telco Post widget in facebook portal on iTunes, StoreFront Android, OVI, etc
  14. 14. Conclusions
  15. 15. HP SDP 3.0 Addressing Pain Points & Opportunities New service introductions in silo’s adds incrementally to cost Cost HP Service Governance Framework Desperate not to become bit pipe Competition HP Storefront Portal /Enhanced Service Enablers Lack of flexibility in the infrastructure Convergence HP SOA / HP RESTful Gateway Multiple service introductions from multiple partners Complexity RESTful Gateway / Service Orchestration Limited penetration and monetization across multi devices Content Device Management / Revenue Management 15 28 September 2009
  16. 16. The HP SDP 3.0 Evolution Delivers • HP SDP2.0 created a framework for managing the growth in developers and services • Evolution designed to attract developers by making service innovation easier and more rewarding, facilitating the two-sided business model − Monetize assets and those of partners by unleashing the power of Web 2.0 to deliver service innovation. • Encourages the widest possible suite of services and community of developers • Provides a means to test out and showcase more services • Handles the smallest transaction right through to complex revenue sharing models • Delivers services that more closely match the subscriber need and circumstances 16 28 September 2009
  17. 17. Unleash the power of Web 2.0 to create and monetize service innovation • Focus on Web 2.0 as a service creation accelerator: − Attract More developers − Create More flexible services − Better targeted services − Ease service creation − Facilitates the two sided business model • The basic principles of HP’s SDP blueprint still apply: − Operational efficiency − Shorter time to market − Lower risk − Enhance customer experience − Service lifecycle management − Rapid Return on Investment 17 28 September 2009
  18. 18. HP offers unmatched experience, technology and credibility in SDP Modular, flexible, Extensive experience comprehensive and and expertise in SDP Standards-based software and services Unrivalled IT & Telco Thought Leadership experience with SPs credentials (SDP 2.0) Worldwide Solutions for Web SOA software 2.0 leadership (BTO) A stable, profitable Key integration skills and inventive & major service company company 18 28 September 2009
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