1. Competitive Selling
Presented by Benjamin Hart

2. nternship
TEAM
“The Bare Tools of Better Selling”
The Customer & Environment
The Product
The Execution
MEASURE.
MARK.
CUT.
”If you know
both yourself
and the
enemy, you
need not fear
the result of
one hundred
battles”
- Sun Tzu

3. nternship
TEAM
The Customer
• Consultative Sales Process
Customer
Favorite
Features
What kind
of end
user?
Application
Current
Tools
Customer Inquiry Project: Ryobi 18V Ultimate Cooler
Industry

4. nternship
TEAM
The Environment
KDMs
Discuss added value
Communication
Educating Associates
Team atmosphere
DiSC Profile:
Dominance
Influence Di

5. nternship
TEAM
The Product
Demonstrating Innovation
Effective Product Demos
Milwaukee Cordless Fuel

6. nternship
TEAM
The Product
Set Integrity
Cleanliness
Organization
Effective Inventory

7. nternship
TEAM
The Execution
Cross Merchandising
Increase brand awareness
Further saturate market share

8. nternship
TEAM
Superior Customer Interaction
Educational Experience
Warranty Service Processing
Peace of Mind
The Execution

9. nternship
TEAM
“All About The Results”
Sales
Positive Customer Feedback
Great experience = return customers
Auburn, MA 2015 $ 2016 $ YTD COMP %
OVERALL: $937,503 $1,148,332 22.49%
MILWAUKEE $355,699 $486,499 36.77%
RIDGID $119,364 $126,362 5.86%
RYOBI $220,052 $253,700 15.29%
OUTDOOR $222,159 $267,768 20.53%

10. nternship
TEAM
“Key Take-Aways”
Applied to:
My Education:
Time Management
Leadership
Future Internships:
Initiative is key
Take all objectives are learning opportunities
Future Career:
Consistent Communication & Team player
Be confident and assertive

11. nternship
TEAM
Questions?

12. nternship
TEAM
References
https://pbs.twimg.com/profile_images/2776809634/fea800db9dd6d6
8c9f5c5032ada7e323_400x400.png
https://wrapper2.s3.amazonaws.com/wrapper2Image/5115/14318053
77.0276/logo.jpg
http://logonoid.com/images/ryobi-logo.png
http://payload.cargocollective.com/1/3/120935/1604947/Hart-
Hammer-1C-Logo_1000.jpg
http://tott.hw.curationdesk.com/files/2012/12/Frane_Milwaukee-
Buys-Empire_2.jpg
https://upload.wikimedia.org/wikipedia/commons/thumb/5/5f/TheHo
meDepot.svg/2000px-TheHomeDepot.svg.png
https://register.ridgidpower.com/sign-in
https://www.milwaukeetool.com/eService