2. Week 1 • For the first week of research I began by collecting
information on the type of audience which my client
has which from what I had looked at was around 30-
60 years old as this is the main age in haxby which
they are located in. Something else which I had found
out during this research would have to be that haxby
in whole are more inclined to use the internet for
their shopping needs which doesn’t work into the
hands of their shop as they don’t sell online and the
only way to get stuff would be to order it in bulk and
simply go into the shop which for some people isn’t
an easy task. Also something else about haxby for the
shop would have to be that they are the main bakery
in haxby alongside Thomas cook which means they
have a 50/50 chance of people coming to them but
also they have better stores around them which will
attract customers to them instead of the other bakery.
3. Week 2 For the second week of my client project I continued on with my research
but started to look at more developed ideas, for example I wanted to have a
look at the different designs which I could experiment with as I was not a
big fan or there existing designs, so I started of with getting the colour
schemes for some of the ideas as I wanted to make something which would
be out of the ordinary for a shop like their, a reason I didn’t this would be to
attract a larger audience as if they kept it plain and boring they would have
their most loyal customers and would slowly start to see their customers
reducing as the years go which Is something I wanted to change for them.
Even though I didn’t like the design I wanted to keep the main colour which
would be brown as it links the bakery theme, but I twisted it up by adding
very vibrant colours, like blue, red or green because they also linked with
the theme of nature which myself thought really worked along side their
existing stuff. For the next week I will be starting production which I will
begin by making the menu for my client, also I will try and make sure that I
improve I certain aspects of my work because there is things in my
experiments which I know could be improved a lot such as the design for
the logo as some of them are very simple and boring.
4. Week 3 For the 1st week of production I started off by making different designs for a
menu, which I began by trying to find out what would be the best idea for
the title because I wanted to make sure that I had the best outcome. For
example on the image on the bottom left I liked it initially but the layout I
came to understand was very bland and boring, which I wanted to change as
I didn’t want the customer to be disappointed. Also with that Image the only
thing which I liked would have to be the colour of the background because It
fits in with the theme of their bakery as it is very natural. Also the image
above it was designed to be the front of a menu, with this I chose to go
down a different route which didn’t really have anything to do with the their
theme but I wanted to do something which Is out of the box as I could tell
they might need something to break them out of their shell and get a larger
audience. But the one problem I think with this design would have to be that
I chose text which was different from others and didn’t link with them as I
am trying to only have 1 or 2 fonts max because I want everything to be able
to work well with each other and also I want to have both serif and sanserif
fonts, so in next weeks I will try and finish of the menu designs and also I will
make sure to use fonts of my own choice.
5. Week 4 For the 2nd week of production I began my continuing on with the menu designs but
unfortunately I completely scrapped the first designs as I couldn't make them work
with what I wanted which was disappointing but I have gone over them and found
things which I like and disliked about them and I have made a completely new design
for my menu which I think is so much better than the previous ones as this one
actually looks like a menu you would see in a shop, for example one this that I really
like about this one would have to be the layout to begin with as it works really well
with what I am trying to sell to the consumer and also it is very easy to read which Is a
huge bonus as with them having a fairly older generation for their consumers it is key
that they can read it as some of them may have bad eyesight. But at the same time as
this being a positive and something I like I also think that it could be improved as the
colours I don’t think match what the consumer is selling so I may change the blue to a
green which more suits their theme, also as this isn’t the final design I want to have
many different possibilities. As well the last thing about the this menu would have to
be what I have put it on as it is wood because I felt like it would be so much more
aesthetically pleasing for the audience in comparison to what they had before which
was a chalkboard. For the next I will be planning on starting to make a poster for them
as I haven’t started it yet and I think that I may be something which could be hard to
make as I don’t have a good idea of what I might make for them as it is a tricky theme
to make a menu around as it is a very specific subject matter.
6. Week 5 For the 3rd week before we break up I decided to make a start on the
poster and also making a logo for them, so when It came to the poster
I had to look on the internet for ideas as I don’t know what I should put
on the front of it. With the image on the left hand side you can see
that I made something which was completely different from what I had
imagined, and with this design I wanted to go along with the idea of
one my menus where I had put a burn into the piece of paper and had
something coming through the page and I did it with this one but I
don’t know what to have coming through the page, as it has to do with
bread which there isn’t much to put there which makes sense. I like
the design but the only which I don’t like would be the font which I
used as it is really plain and boring. Another thing which I did this week
was make the logo which I started with just the ribbon and then
moved onto adding the text but I didn’t know which way to have,
because there was many different option which I could have chosen,
but I don’t think I will use this design as you see that quite a lot and
also it is bigger than I wanted it to be.
