Senior Marketing Manager: Channels & Strategic accounts

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Senior Marketing Manager, Channels & Strategic Accounts
About the Job
The Senior Marketing Manager, Channels & Strategic Accounts is responsible for successfully planning and managing highly effective marketing programs targeting existing strategic accounts within the Global 500 segment and the development of partner marketing programs for ON24’s resellers, which includes a couple of the world’s largest software and communications companies.

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Senior Marketing Manager: Channels & Strategic accounts

  1. 1. Senior Marketing Manager, Channels & Strategic AccountsAbout the JobThe Senior Marketing Manager, Channels & Strategic Accounts is responsible for successfully planningand managing highly effective marketing programs targeting existing strategic accounts within theGlobal 500 segment and the development of partner marketing programs for ON24’s resellers, whichincludes a couple of the world’s largest software and communications companies.The successful candidate will lead the next stage in the development and execution of a global accountmarketing and channel marketing program and work very closely with ON24’s strategic sales andchannel sales organizations.The ideal candidate must have experience in marketing to large enterprises, developing partner sales-enablement programs and be able to consistently deliver results. This role is best suited for a highachiever with proven ability to contribute individually as well as part of a results focused teamThis position reports to the CMO in our San Francisco California headquarters.Responsibilities Develop and manage the execution of high-impact marketing programs that strengthens ON24’s position within existing strategic accounts. Working closely with the strategic sales team with the creation of customized sales tools and presentations Collaborate with the marketing team on the development of content such as research reports and best practices documentation which effectively educate the market on the advantages of using ON24’ products. Develop online marketing tools such as extranets and partner section on website Repackage existing sales and marketing tools so they can be effectively used by partners Work with the channels teams on identifying new channel segments and develop specific product packages for this Development of marketing programs including events targeting channel partners Evolve the marketing dashboard of key performance metrics and return on investment.Desired Skills & Profile 8 years of marketing experience with at least 5 years focused on B2B.
  2. 2. Experienced online marketer with knowledge of current trends, media and tools.Possess a clear picture of success, and a track record of high impact in fast growth businesses.Experience using CRM solutions to capture, track and report on leadsOrganized project management and time management skills with attention to detail.Experienced in evolving marketing programs based on performance data, ground level feedbackfrom Sales and understanding of the business.Creative, innovative, resourceful and get-it-done results orientation.Strong communication and presentation skills.Ability to work successfully in an ever-changing environment with competing priorities

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