1. Colgate’s Global Success
Becoming the Fundamental Values
s
Exciting Work
s
Best Place to Work Motivating Environment
s
Stimulating Careers
s
Recognition and Rewards
s
Feeling Connected
s
Global Training
Focuses on
Values
Colgate managers
from seven Asian
countries participated
in a train-the-trainer
session for “Valuing
Colgate People” in
Malaysia. The two-
day course, which is
offered to all Colgate
people worldwide,
focuses on the Com-
pany’s fundamental
values. Leading the
session are Mitra
Chappell, Director
of Global Leadership
Training and
Organizational
Development, and
Ron Martin, VP of
Global Business
Practices and
Public Affairs.
Making Colgate the best place to work is vital to attract, develop
≈Malaysia
and retain our most valuable resource — the 38,000 committed
Colgate people around the world. Fulfilling this mission starts with
our shared global values of Caring, Continuous Improvement and
Global Teamwork. These values, along with our Managing with Respect prin-
ciples, form the foundation for how Colgate operates worldwide. Colgate people
learn and follow the basic principles of Managing with Respect — to communicate
effectively, to give and seek feedback, to value unique contributions, to promote
teamwork and to set the example. We believe that we must provide exciting, chal-
lenging and motivating work that helps people grow professionally. At Colgate
we have outstanding opportunities for global careers. More than 70 global train-
ing programs, taught by Colgate experts in all business disciplines, help support
individual development, instilling the global competencies and teamwork
14

2. Intercom Reaches Over 1 Locations
00
required for advancement. The broad curriculum includes courses ranging from
Video Broadcasts Latest Results
Marketing Fundamentals to Trade Marketing and Productive Maintenance.
to Far-Flung on Video
We also know that we must provide a motivating environment and provide
Locations Keeping Colgate
an opportunity for people to contribute at all levels of the organization. To facili-
Live broadcasts reach people connected,
tate individual efforts we are making investments in leading technologies like SAP.
Colgate people at 19 Intercom meetings
different North Ameri- are held at all loca-
We provide stimulating careers to all Colgate people. Career tracks are defined and
can locations four tions twice a year to
key competencies identified on a global basis, making sure that people can focus
times a year. Experts review the latest
on their individual development plans to continue their career development.
report on specific results. Successful
People decisions are managed on a worldwide basis, ensuring that talented
parts of the business growth initiatives
and take live ques- from around the
people gain and share expertise by working in diverse regions or advancing in
tions from viewers. world are shared
their function. And, as evidence of our commitment, the Human Resources Com-
Below is Sheila via the “Colgate
mittee, consisting of the President, Chief Operating Officer, Chief Growth Officer,
Hopkins, VP of World Report”
Executive VP VP-Global HR, Chief Financial Officer and other key executives, meets
,
Colgate-U.S. for video newscast.
Personal Care. In the ≈Global
every month to assess management rotation and development across all regions.
control room are
This process is repeated at the division operating level. For instance, when
Communications
division presidents visit subsidiaries, career development, compensation and train-
Analyst Maria
ing improvements are important parts of business reviews. Presentations by man-
Barbieri, Audiovisual
Coordinator Robert agers early in their careers are encouraged in these sessions. And last year, in the
Montagna and
(continued on page 16)
Personal Systems
Manager Steve Baez.
≈United States

3. Becoming first annual Colgate Leadership Challenge, high-potential managers from around
the Best the world participated in a weeklong program in New York where they worked
Place to Work together on team projects and heard Company executives relate their personal
(continued from page 15) leadership approaches. This program and others like it will help identify and retain
Colgate’s future leaders.
Recognition and rewards are critical to making Colgate the best place to
work. Compensation programs include pay for performance at all levels and an
incentive program tied to business goals of profitability and growth. The Chair-
man’s “You Can Make a Difference” program rewards individuals at national and
global levels for new ideas to improve our business results. Last year, the 47 global
winners from eleven countries contributed a range of innovations that directly
increased Company growth and profitability. For example, promoting a new Oral
Health Month in Central Europe involved more than 6,000 dentists and increased
Colgate’s strong leadership there, while improving productivity of bottle blow
molding at the pan-European liquids plant reduced changeover time from six
hours to one hour.
Finally, we believe that an important part of making Colgate the best place to
work is making people feel connected. We have a worldwide intranet and e-mail
system with information about our Company. In North America, employees in more
than a dozen locations participate quarterly in a live videoconference, both listen-
Recognition and ing and asking questions as the division president and other managers review busi-
Rewards
ness results. And around the world, semiannual Intercom meetings and the Colgate
Recognition for
World Report videos present the Company’s achievements and business priorities.
outstanding achieve-
We believe the six factors listed on page 14 are critical to making Colgate the
ments takes place at
the national and best place to work. Creating this positive motivation enables Colgate people to per-
global levels through
form at their most effective, moving us ever closer to our goal of becoming the
the Chairman’s “You
best truly global consumer products company.
Can Make a Differ-
ence” program. Here,
Colgate-Mexico
President Guillermo
Fernandez presents
awards to Higia de la
Fuente, Toothbrush
Brand Assistant, and
José Manuel Corrales,
Operator, soap
production.
≈Mexico
Medal for Awards Program,
in 100-Plus Countries
16

4. Lilian Lee Pascal Montilus
Supply Chain Manager, Focus Factory Manager,
Stimulating Materials Management, U.S. France
Careers
2000 promoted to current position 1999 promoted to current position
Human Resource
1999-2000 U.S. Export Manager for U.S. 1998-1999 Operations Manager, Palmolive/PET, France
decisions are man- 1998-1999 Manager of Oral Care in Malaysia 1997-1998 Manager of Operations, Russia
aged on a global 1996-1998 Team Leader in Malaysia 1994-1997 SAP Implementation in U.S.
1995-1996 Technology Associate at Engineering 1990-1994 Engineering at Morristown plant, U.S.
basis at Colgate,
Technology
ensuring that tal-
ented people gain
and share expertise
by working in diverse
regions or advancing
across functions.
Pictured at right, a
representative sample
of talented Colgate
people with high-
lights of their
stimulating careers.
Justin Skala Maria Fernanda Mejia
≈Global
Vice President and General Manager, Marketing Director,
Hill’s-Europe Venezuela
2000 promoted to current position 2000 promoted to current position
1997-2000 Vice President, Sales, Hill’s-Europe 1998-2000 Marketing Director for Ecuador
1995-1997 General Manager for Hill’s-United Kingdom 1997-1998 Household Products Marketing Manager
1994-1995 Marketing Director for Hill’s-International in Global Business Development
1992-1994 Marketing Director for Personal Care 1994-1997 Group Product Manager for Puerto Rico
and then for Fabric Care, U.S.
1988-1991Marketing Manager for Household
Products, Thailand
Scott Smith Denise Stuckey
Director of Manager, Work-Life Initiatives,
National Accounts, U.S. Global
2000 promoted to current position 1999 promoted to current position
1999-2000 Director of Sales for Wal-Mart 1997-1999 Associate Manager, Work & Personal Life
1997-1999 Regional Sales Manager for Northeast Initiatives, Global
1993-1997Regional Marketing Manager for Northeast 1994-1996 Supervisor, Work/Personal Initiatives
1990-1994 Supervisor, Non-exempt Staff
1988-1990 Supervisor, Training and Development
1983-1988 HR Administrator
17

5. Your Board of Directors
Reuben Mark Jill K. Conway Ronald E. Ferguson Ellen M. Hancock
Chairman of the Board and Chief Chairman of Lend Lease Corporation Chairman and Chief Executive Officer Chairman and Chief Executive Officer,
Executive Officer of Colgate-Palmolive Limited and Visiting Scholar, Program of General Re Corporation since 1987 . Exodus Communications, Inc. Mrs.
Company. Mr. Mark joined Colgate in in Science, Technology and Society at Mr. Ferguson has been with General Hancock previously was Executive Vice
1963 and held a series of significant Massachusetts Institute of Technology. Re since 1969. Elected director in 1987 . President of Research and Development
positions in the United States and Mrs. Conway was President of Smith Age 59 and Chief Technology Officer at Apple
abroad before being elected CEO College from 1975 to 1985. Elected Computer Inc., 1996-1997 Executive Vice
,
in 1984. Elected director in 1983. director in 1984. Age 66 President and Chief Operating Officer at
Age 62 National Semiconductor, 1995-1996, and
Senior Vice President at IBM. Elected
director in 1988. Age 57
David W. Johnson John P. Kendall Richard J. Kogan Howard B. Wentz, Jr.
Chairman Emeritus of Campbell Soup Officer, Faneuil Hall Associates, Inc., a Chairman and Chief Executive Officer of Chairman of Tambrands, Inc., 1993-
Company. Mr. Johnson was Chairman private investment company, since Schering-Plough Corporation since 1998. 1996. Mr. Wentz was Chairman of
of Campbell Soup Company, March 1973. Mr. Kendall is a former Chairman Mr. Kogan joined Schering-Plough as ESSTAR Incorporated, 1989-1995, and
2000 to January 2001 and 1993-1999. of The Kendall Company. He joined Executive Vice President, Pharmaceutical Chairman, President and Chief
He was Campbell President and Chief that company in 1956 and held a Operations, in 1982 and then became Executive Officer of Amstar Company,
Executive Officer, 1990-1997 From 1987
. series of significant positions. Elected President and Chief Operating Officer of 1983-1989. Elected director in 1982.
to 1990, he served as Chairman and director in 1972. Age 72 that company in 1986 and President and Age 71
Chief Executive Officer of Gerber Chief Executive Officer in 1996. Elected
Products Company. Elected director in director in 1996. Age 59
1991. Age 68
Audit Committee: Ronald E. Ferguson, Chair., Jill K. Conway, Ellen M. Hancock, John P Kendall, Howard B. Wentz, Jr.
.
Committee on Directors: David W. Johnson, Chair., Jill K. Conway, John P Kendall, Howard B. Wentz, Jr.
.
Finance Committee: Howard B. Wentz, Jr., Chair., Ronald E. Ferguson, Ellen M. Hancock, John P Kendall, Richard J. Kogan, Reuben Mark
.
Personnel and Organization Committee: Jill K. Conway, Chair., Ronald E. Ferguson, David W. Johnson, John P Kendall, Richard J. Kogan
.
John P Kendall, Retiring
. Delano E. Lewis, Update
Mr. Kendall is retiring from the Colgate Having made many contributions to
Board of Directors, effective May 10, Colgate’s Board as a Director from
2001. He joined the Colgate Board in 1991 to 1999, Delano Lewis is currently
1972 and made significant contribu- serving as U.S. Ambassador to South
tions to the success of the Company Africa. He was appointed to that
through his service on all Committees. position in December 1999 and feder-
We sincerely thank Mr. Kendall for al law required that he resign from
29 years of distinguished service to Colgate’s Board. He has our continued
Colgate and extend our best wishes wishes for success.
for his retirement.
38

6. Your Management Team
*Stephen C. Patrick, 51
*Reuben Mark, 62 Reuven M. Sacher
Edward J. Filusch Betty M. Kong
Chief Financial Officer VP, Research and Development
Chairman of the Board and VP, Treasury VP, Technology
Chief Executive Officer Joined Colgate in 1982 after Jeff Salguero
Stephen J. Fogarty Yoshio Koshimura
having been a Manager at VP, Advertising Production
See biographical VP, Oral Care VP, Hill’s-Asia Pacific
Price Waterhouse. Before being
information, left. Derrick E.M. Samuel
Chester P .W. Fong Andrea Lagioia
named CFO in 1996, Mr. Patrick VP, South Asia Region
*William S. Shanahan, 60 VP, Greater China VP, Colgate-Europe
held a series of key financial posi-
President Raffy L. Santos
Abdul Gaffar Leo Laitem
tions, including Vice President
VP, Hawley & Hazel Taiwan
Mr. Shanahan joined Colgate in VP, Growth Technology VP, Research and Development
and Corporate Controller and
1965 and held a series of impor- Development Lim Kim Seng
Daniel B. Marsili
Vice President-Finance for
tant positions in the United States VP, China
VP, Colgate-U.S.
Robert Galan
Colgate-Latin America.
and abroad. These include Vice VP, Philippines Paul Shapiro
Robert R. Martin
*Andrew D. Hendry, 53
President-General Manager for
VP, Chief Patent Counsel
President, e-Business
Jill Garrity
Senior Vice President, General
the Western Hemisphere and
VP, Colgate Oral Pharmaceuticals
Counsel and Secretary *Ronald T. Martin James H. Shoultz
Group Vice President for
VP, Venezuela
VP, Global Business Practices
James J. Gerchow
Joined Colgate in 1991 from
Europe/Africa, Colgate-U.S. and
VP, Colgate-Africa/Middle East and Public Affairs
Unisys, where he was Vice
other countries. He was elected Barry N. Simpson
President and General Counsel. VP, Colgate-Asia Pacific
Chief Operating Officer in 1989 Nina D. Gillman Steven G. Marton
A graduate of Georgetown
and President in 1992. VP, Legal President & COO Justin P Skala
.
University and NYU Law School, Hill’s Pet Nutrition VP, Hill’s-Europe
*Lois D. Juliber, 52 Walter H. Golembeski
Mr. Hendry has also been a
Chief Operating Officer VP, Product Supply Chain *Michele C. Mayes Leonard D. Smith
corporate attorney at a VP, Legal and Assistant Secretary VP, Global Supply Chain
Ms. Juliber is responsible for Stefan S. Gorkin
New York law firm and at
Europe, Latin America, Asia, VP, Labor Relations Seamus E. McBride *Barrie M. Spelling
Reynolds Metals Company
South Pacific, Central Europe VP, Colgate-U.S. President, Global Oral Care
David R. Groener
(now part of Alcoa, Inc.).
and Africa. She joined Colgate VP, Colgate-North America Charles F McGraw
. Malcolm L. Stokoe
Emilio Alvarez-Recio
in 1988 from General Foods, VP, Colgate-North America VP, Caricom Region
Karen Guerra
VP, Advertising
where she was Vice President.
VP, France *Peter D. McLeod P Dorset Sutton
.
Before being promoted to her Charles W. Beck
VP, Manufacturing Engineering VP, Southeast Asia Region
John Guiney
Retired VP Global Materials,
,
current position in 2000, she
Technology
VP, Colgate-Asia Pacific
Logistics and Sourcing
had been Executive Vice Presi- Richard F Theiler
.
Donna B. McNamara VP, Research and Development
dent, Chief of Operations for Luis Gutierrez
*Steven R. Belasco
VP, Human Resources
Developed Markets. Previously, VP, Central America
VP, Taxation and Real Estate Bina H. Thompson
she had been President of the Richard Mener VP, Investor Relations
Jack J. Haber
David P Bencze
.
Far East/Canada division, Chief VP, Germany
VP, e-Business
VP, Colgate-Europe Scott E. Thompson
Technological Officer and Presi- Louis P Mignone
. VP, Legal
Tarek S. Hallaba
Philip A. Berry
dent of Colgate-North America. VP, Colgate-U.S.
President, Central Europe
VP, Global Employee Relations- Kathleen A. Thornhill
*Javier G. Teruel, 50 & Russia Franck J. Moison
Best Place to Work VP, Consumer Insights
Chief Growth Officer President, Colgate-Europe
Suzan F Harrison
.
Robert E. Blanchard Heiko Tietke
Mr. Teruel is responsible for VP, Colgate-U.S. Francis A. Morelli
VP, Global Toothbrush Division EVP, Colgate-Europe
Global Business Development, VP, Global Systems
Richard F Hawkins
.
John H. Bourne Edmund D. Toben
R&D, Manufacturing, Informa-
Vice Chairman Steven K. Morse
VP, Colgate-North America Chief Information Officer
tion Technology and Strategic
Hill’s Pet Nutrition VP, Hill’s Pet Nutrition
Planning. After joining Colgate Johannes C. Brouwer Joseph A. Uzzolina
*Brian J. Heidtke Graeme B. Murray
VP, Turkiye VP, Household Surface Care
in Mexico in 1971, he advanced
VP, Finance and Corporate VP, Canada
through marketing and manage- Stuart D. Burkhead Daniel A. Vettoretti
Treasurer
ment positions in Latin America Robert A. Murray
VP, Hill’s Pet Nutrition VP, Italy
and at the corporate level. He VP, Corporate Communications
Roland Heincke
Nigel B. Burton J. Nicholas Vinke
was appointed to his current VP, Colgate-Europe James A. Napolitano
VP, United Kingdom & Ireland President, Colgate
position in 2000, most recently VP, Hill’s Pet Nutrition
Jean-Mathieu Hellich Oral Pharmaceuticals
Antonio Caro
having been President of VP, Colgate-Europe Jean-Marc Navez
VP, Worldwide Sales Anthony R. Volpe
Colgate-Europe and President
*Dennis J. Hickey VP, Colgate-Asia Pacific VP, Research and Development
of Colgate-Mexico. Peter C. Chase
VP, Corporate Controller Rosemary Nelson
VP, Personal Care Katherine S. Weida
*Ian M. Cook, 48
VP, Colgate-U.S.
Sheila A. Hopkins VP, Technology and Global
Executive Vice President and Presi- James H. Clark
VP, Colgate-U.S. Business Development
Debra Nichols
VP, Colgate-Africa/Middle East
dent, Colgate-North America and
VP, Hill’s Pet Nutrition
William A. Houlzet *Robert C. Wheeler
Colgate Oral Pharmaceuticals Michael A. Corbo
VP, Argentina Chief Executive Officer
Alan Nimmey
VP, Colgate-Latin America
Mr. Cook began his Colgate
Hill’s Pet Nutrition
VP, Technology
Stuart A. Hulke
career in the United Kingdom in Graeme D. Dalziel
VP, Technology
1976 and held a series of market- Richard J. Wienckowski
James Norfleet
VP, Portugal
VP, Hill’s Pet Nutrition
ing and management positions VP, Research and Development
John J. Huston
S. Peter Dam
in various countries. Appointed VP, Office of the Chairman David K. Wilcox
Morgan J. O’Brien
President, Colgate-Asia Pacific
to his current position in 2000, VP, Technology
VP, Colgate-Central
N. Jay Jayaraman
Edward C. Davis
he most recently was President VP, Oral Care Europe & Russia Francis M. Williamson
VP, Budget and Planning
of Colgate-North America.
VP, Colgate-Latin America
Scott W. Jeffrey, Jr. Chris E. Pedersen
Herbert L. Davis
*Michael J. Tangney, 56 VP, Colombia VP, South Pacific Region Paul A. Witmond
VP, Technology
Executive Vice President and
VP, Dominican Republic
Malcolm Jones Robert C. Pierce
President, Colgate-Latin America Alec de Guillenchmidt
VP, Colgate-U.S. VP, Research and Development Gregory P Woodson
.
VP, Colgate-Europe
Mr. Tangney joined Colgate in
President, Fabric Care
*Robert J. Joy Hans L. Pohlschroeder
1971 and held various U.S. and Coloman de Hegedus
VP, Global Human Resources VP, Treasury Douglas R. Wright
President, Colgate-Africa/
international management
VP, Environmental Affairs,
Jules P Kaufman
. Roger M. Pratt
Middle East
positions in Latin America and
Occupational Health and Safety
VP, Legal VP, Brazil
Europe. He was appointed to his Virginia M. Dotzauer
current position in 2000, having Seng Aun Yeoh
Patrick A. Keefe Ricardo Ramos
VP, Hill’s Pet Nutrition
VP, Malaysia
most recently been President of VP, Global Security VP, Greece
Hector I. Erezuma
Colgate-Latin America and Julie A. Zerbe
Robert G. Kirkpatrick Grace E. Richardson
VP, International Taxes
President of Colgate-Mexico. VP, Hill’s Pet Nutrition
VP, Media VP, Consumer Affairs
James E. Farrell, Jr.
John E. Zoog
Joy D. Klemencic Susan J. Riley
VP, Legal
VP, Human Resources
VP, Hill’s Pet Nutrition VP, Financial Business
Guillermo M. Fernandez
Development
Donald R. Klock
VP, Mexico
VP, Global Materials, Jill H. Rothman
James S. Figura *Corporate Officer
Logistics & Sourcing VP, Human Resources
VP, Colgate-U.S.
39 39
39