3. Online advertising, also called Internet advertising, is a form of
advertising which uses the Internet to deliver promotional
marketing messages to consumers.
What is online
advertising?
4. How is online advertising done?
Email marketing
Search engine marketing
Social media marketing
Online video marketing
Display advertising
Web banner
Mobile advertising
6. Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
(SERPs) through optimization and advertising
Search engine marketing
7. Social media marketing
Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a company increase brand
exposure and broaden customer reach.
8. Online video marketing
The promotional use of video on a company website and throughout
other online distribution channels such as YouTube.
9. Display advertising
Display advertising is a type of advertising that typically contains
text, logos, photographs or other images, location maps, and
similar items.