This is a slide of the benefits of having social media in their business against having social media.

1. SOCIAL MEDIA
By: Heather Gibson

2. INTRODUCTION
Here are some reasons why Northwestern Technologies need to
add social media to there marketing mix.
First I am will go in to the Emergence of social media in the
Corporation World.
Second the current social media landscape in the It Industry with
some images to give as examples of today's social media.
Third is the opportunities that can improve this company.
Fourth is the benefits that can improve this company as well.
Lastly will be the conclusion of why it is important to have social
media in this company.

3. Social media in the coporate world
To build networks relationship the key points to success. Having a
business is all about relationships . So with social media tools help
foster a faster relationship to allow people share lives over the
internet.
This helps businesses build brands for their companies for the
internet because it has no boundaries so that they can raise their
level of awarded around the world.
You can credibility for having third party references with publishing
resources with your brand message to indentify you to that
company.
This also with real time communications that let you get touch with
whoever you need in a much faster rate than any others way to
communicate. Helps getting out information that you need to get
out at a fast pace that needs to get people's attention so they can
base there decisions on the trends that they uncover.

4. Current media in today's IT
landscapes Industry
Here is a image that shows the platforms of social media that is
being used then and now and is still strong to keep going forward.
This is what it looks like with active users on these particular social
media's.

5. IT INDUSTRY LANDSCAPING
This image is popular on
module chat apparently that
have continued to grow in
numbers.
This is based on the global
brands that people like
around in each country on
Facebook.

6. IT INDUSTRY
• this image is the increase marketers wish to keep
tweeting on this media that it can grow for that
industry to make more profits that everyone can
use today and in the future.

7. Opportunities
With social media the opportunities are there when ever they are
needed and much easier to get started faster. While having
technologies like social media is that information is available
anytime and about anything 24/7. Has an enabled direct commerce
for communication between the consumer and the producer. In the
future businesses have to adopted to these advancements but
doing it in a professional matter with having your customers
expectations delivered immediately with any situation in every
department that is particular of your business.
This has great customer service impact to sales to a larger extent
now that consumers are vocal amplified with social media.
The communication around your brand from consumers and
prospects with problems that might need to be addressed.
With having sales to inventory leads by listening to conversations
about competitors.l

8. Benefits
The 6 most top reasons to get social media in your industry.
1) Is that it increases your brand recognition so that it makes your
more accessible or easier to find for new and existing customers.
2) Is an improved brand loyalty to connect with your audience so
companies take full advantage of these tools.
3)More opportunities to convert for customers to include new,
recent, and old customers to interact with them.
4) Has higher conversion rates because people like interacting with
others not companies.
5) Higher brand authority is that when interacting with your
customers it shows that you have good faith in them.
6) Increased inbound traffic which means that you have individuals
looking up keywords to get to your site which is not limited. Would
be limited if you didn't which would only be familiar people that you
know.

9. Conclusion
So I have told you why we should have social media with the
current media that we have and the growth they have been given.
While looking at chats and images with the percentages of actual
life users that have been using them. The opportunities and
benefits of why getting social media for your marketing network
could improve your company. So to increase profits and customers
having social media can put you in everyone's eyes around the
world and wouldn't be limited to a specific spot only.