Help to understand why need a stakeholder analysis, Contains Stakeholder Definition, Theory , mapping, Types, application, example through graphical presentation
2. “ “The most successful leaders
see a picture not yet actualized.
They see things that belong in
the present picture but are not
there yet. They make co-workers
see that it is not their purpose
which is to be achieved but a
common purpose born of the
activities of the group.”
Mary Parker Follett
2
4. STAKEHOLDER DEFINITION
▪ “stakeholder is a process of systematically
collecting and analyzing qualitative information
to determine whose interests should be taken
into account when developing and/or
implementing a policy or a programmer
(Schmeer, 2009).”
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5. WHAT IS STAKEHOLDER ANALYSIS ?
▪ “A process that:
i) defines aspects of a social and natural
phenomenon affected by a decision or action
ii) identifies individuals, groups and organizations
who are affected by or can affect those parts of the
phenomenon
iii) prioritizes these individuals and groups for
involvement in the decision-making process”
(Reed et al. (2009)
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6. WHAT IS STAKEHOLDER ANALYSIS ?
Three types of methods for stakeholder analysis
Methods for:
▪ iv)Identifying stakeholders
▪ v)Differentiating between and categorizing
stakeholders
▪ vi)Investigating relationships between
stakeholders
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7. STAKE HOLDER THEORY
▪ Where did it start?
▪ R. Edward Freeman (1984)
▪ “Stakeholder theory is about identifying the groups
who are stakeholders in a corporation and need to be
managed”
▪ Core of public affairs management
▪ Quality of relationship
▪ Symmetric and asymmetric communication 7
8. Why stakeholder analysis?
▪ We all have interests
▪ • We have a stake in the
things that interest us e.g.
what happens to a
landscape you walk in
▪ • By holding an interest, we
hold a stake: we are
stakeholders
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9. Why stakeholder analysis?
▪ But without power…
▪ • We can never drive our
points/stakes home and
we will never influence
the decisions that affect
us
9
10.
11. STAKE HOLDER MAPPING
11
Someone’s position on the grid shows you the actions you have to take with
them:
• High power, interested people: these are the people you must fully
engage with, and make the greatest efforts to satisfy.
• High power ,less interested people: put enough work in with these
people to keep them satisfied, but not so much that they become bored
with your message.
• Low power, interested people: keep these people adequately informed,
and talk to them to ensure that no major issues are arising. These people
can often be very helpful with the detail of your project.
• Low power, less interested people: again, monitor these people, but do
not bore them with excessive communication.
12. STAKE HOLDER MAPPING
12
Low High
PowerandInfluence
LowHigh
Political Leader
Religious Leader
House Owner
Business Man
Slum Dwellers
School Children
Youth
Tenant
NGOs
Stall Holder
Floating Population
Councilor
Project Staff
Interest/ Importance
13. STAKE HOLDER ANALYSIS
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stakeholder Stakeholder in this project Actions/ Determine
Primary Secondary Importance Interest/expectation support
School Children High Medium Neutral Park and Playground
Youth Medium Medium Neutral
Waste Disposal, Drag
Addiction Reduction
Tenants Medium Medium Neutral Security
Slum Dwellers Medium Medium Strongly Supportive Housing, Sanitation
councilor High High Strongly Supportive overall Development
Floating Population Low Low Neutral Low cost Housing
Stall Holder Low Low Neutral Footpath, Road Network
Political Leader Medium Low Critical of the project Development
Project Staff High High Critical of the project Overall Development
Business Man Medium Low Neutral Transportation
Religious Leader Medium Low Strongly Supportive Social Welfare
NGOs Low Medium Critical of the project Development
14. STAKE HOLDER ANALYSIS
▪ Use color Coding
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Primary, Secondary & Key
Stakeholders
• Directly affected: e.g.
employees & stockholders
• Indirectly affected: e.g.
government & media
• Most significantly affected:
those with the most influence
from either group
19. CONCLUSION
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We should now be able to describe:
• What is meant by a ‘stakeholder’.
• Who our stakeholders are
• How Stakeholder Analysis can help you
priorities stakeholders for management
attention
• How we can categories stakeholders
• How Stakeholder Mapping can help
identify key stakeholder groups
20. REFERENCES
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1. Reed MS, Graves A, Dandy N, Posthumus H, Hubacek K, Morris J, Prell C, Quinn
CH, Stringer LC (2009) Who’s in and why? Stakeholder analysis as a prerequisite
for sustainable natural resource management. Journal of Environmental
Management 90: 1933–1949
2. Schmeer K (2009) process for development an interest Map in euador Boston:
Houghton Mifflin Company
3. Freeman, R. E. (1984): Strategic Management: A stakeholder approach.
Boston: Pitman.
4. Online Resource: http://www.youtube.com/watch?v=NJVJMMttU6Q
&feature=related
5. Online Resource: http://www.youtube.com/watch?v=bIRUaLcvPe8&
feature=related
22. PRESENTATION DESIGN
This presentation uses the following typographies and colors:
▪ Titles: Barlow Bold
▪ Body copy: Barlow Normal
▪ Font: Barlow
Prepared by: 160423
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