Power analysis and audience mapping

1. POWER ANALYSIS AND TARGET
AUDIENCE MAPPING
DEC 02, 2022
SADIQUE UDDIN
SPECIALIST, PROJECT MANAGEMENT & COMMUNICATION

2. Power Analysis & Mapping
apowerful tool to analyze power
relationships and help develop a strategy
for winning.

3. Audience/Community/Stakeholder Mapping
Tool to assess audiences/community/stakeholder
resources and networks
Tool to analyze power relationships around an issue
or agenda.
Power Mapping

4. 1)Demographics
2)Culture
3)Public Institutions/Agencies
4)Shared Stories/History/Tradition
5)Community Groups
6)Informal Networks
What defines and shapes your
Audiences/Communities?

5. Other Potential Allies
Other Stakeholders
Core
Constituencies
Finding potential allies

6. Steps of
Audiences/Stakeholder
Mapping
Planning
Identify
Stakeholders
Analyze the
Worksheet
Gather Information
Fill in the
Stakeholder
Analysis
Worksheet

7. 1)International
2)Public
3)National political
4)Commercial/private
5)Nongovernmental organization
(NGO)/civil society
6)Labor and users/ consumers.
Who is Stakeholder/Audience
A stakeholder/audience is an actor (may that be an
individual or an organization) who has a vested
interest in a specific project, activity or program
that is being promoted.

8. Decision-makers
Organized
opposition
Organized Allies
These are your key stakeholders. They have a lot of
influence and a strong interest in the outcomes. Manage
these stakeholders well to build strong relationships and
ensure you retain their support. Involve them in decisions
and engage regularly.
These stakeholders are highly influential but they don’t
have a lot of interest, nor are they actively engaged in your
project. Consider their objectives and keep them satisfied to
ensure they remain strong advocates. Getting them off side
poses a risk.
These stakeholders have a strong interest in your project
but very little power to influence it. Anticipate their needs
and keep these stakeholders informed to ensure their
continued support. Consult on their area of interest and use
their input to improve your chances of success.
Not Harmful These stakeholders sit on the periphery of the project. They
are neither interested or have much influence. Monitor their
activity from time to time to stay on top of their involvement.
Their relevance may change over time. Communicate to
keep them informed and encourage their interest.

9. Primary Targets
=
The people/groups who can actually make the decisions to change or resolve the problem.
Secondary Targets
=
The people/groups who can influence the decision makers
TARGETS

10. STAKEHOLDERS MAPPING MATRIX
• High Interest
•Examples: End users
(mass people) of a
program or product,
Members of the
community, Community
Action groups, Media
outlets
• Low Interest
•Examples:
Support/Complementary
Services
• High Interest
•Examples:
•Trade Unions,
Politicians and senior
officials, Investors,
Senior Management,
Project Sponsors
• Low Interest
•Examples: Regulators
(eg.EPA, FDA, Tax)
•Administrators (ie. with
discretion over budgets)
Satisfy
High
Influence
Manage
High
Influence
Inform
Low
Influence
Monitor
Low
Influence

11. 4
Taken into
Account
Can Get
Attention
3
6
Power to have
Major Influence
on decision-
making
8
Active
Participant in
Decision-making
10
Decisive
Decision making
Power or
Influence
1
Not on
Radar
Amount of
Power
Die Hard Against
Die Hard Support Inclined Against Active Against
Active Support Inclined Towards
Position or
Perspective
on our
Agenda
Power Map

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