Kmart Argumentative Essay

Kmart Argumentative Essay
In 1899, Sebastian Spering Kresge opened a five–and–dime store in downtown Detroit. The low
prices appealed to consumers and allowed Kresge to expand to eighty–five store by 1912 with
annual sales surpassing $10 million. When war and financial depression struck America, Kresge still
offered products at affordable prices and gave people jobs to support their families. Over time prices
increased, but the business philosophy of being a discount store remained constant. By the mid–20's,
the S.S. Kresge Company opened locations with items being one dollar or less. However, the
retailing field began to get more competitive. Therefore, Kresge launched a newspaper advertising
program to bring in customers, which was a precursor to radio promotions ... Show more content on
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On this app, one can Shop In, check points, obtain coupons, receive member pricing, enter
sweepstakes, get e–receipts, access to a digital card with a pin, and change member information.
There are four levels the program offers: Base, Silver, Gold, and Platinum. As a base member, a
customer obtains 1% back in points on qualifying purchases, and a person can be a bonus base
member by linking their card with the email. By spending $2,500, a customer can become a silver
VIP member with added benefits. To become a Gold VIP member a customer will have to spend
$5,000, and a Platinum VIP member will have to spend $10,000 a year. The program also gives
customers the chance to cash their checks for one dollar and get free shipping to their
... Get more on HelpWriting.net ...

Kroger Vs. Publix Swot Analysis
Kroger vs. Publix Analysis
General Overview: Kroger and Publix Supermarkets are both dominating competitors in the grocery
store market. Providing customers with low prices, unbeatable deals and a unique quality of
products is what both companies strive for. The purpose of this report is to present our analysis of
two competing companies within the same industry. Through research we have explored, analyzed
and applied our learnings of information systems through comparing the websites, social media
usage of each company, marketability and competitive advantages of Kroger and Publix
Supermarkets. In this report we will present our findings of the objectives above and further
compare and contrast the two companies.
Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger
started his business with the motto: "Be particular. Never sell anything you would not want
yourself." Through the years Kroger has strived to uphold this motto to its customers and to provide
great service, the freshest products and expansion to meet the needs of their customer base making it
one of the world's largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion
in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery
retailer to use the electronic scanner.
Publix Supermarkets came into the supermarket industry in September of 1930 in Winter Haven,
Florida. Founded by George Jenkins who referred to the

Assignment 1-Financial Research Report
Assignment 1–Financial Research Report
FIN 534: Financial Management
Hannah Fox
Dr. Dana Leland
August 30, 2015
The U.S. publicly traded company that I have selected is Kroger. Kroger is a grocery retail chain in
the US. It operates supermarkets and multi–department stores under a number of banners including
Kroger, Harris Teeter, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, Jay
C, QFC and City Market. According to The (Kroger Co. SWOT Analysis, 2015), the company holds
the largest or the second largest market share position in 41 of the 49 major markets in which it
operates. It ranks among the largest corporations in the US. Kroger's size provides it with significant
pricing power over food producers, ... Show more content on Helpwriting.net ...
Michael Schlotman, Kroger CFO stated "We're happy with what we see. The consumer
acceptance...is high," (Telesca, 2015).
Kroger's acquisition of Hiller's Markets will not only bring Kroger more market share, it will
provide entrée to the specialty and ethnic food products the smaller chain is known for. Hiller's
Markets has a great reputation in the market and shares similar values around things such as
supporting the community. Hiller's will allow Kroger to move into providing more ethnic foods.
Kroger will be able to utilize the regional chain of suppliers for all of its product lines and learn
from them how to serve that diverse customer. Kroger has announced that they are working hand in
hand with Jim Hiller to ensure the acquisition is successful (Welch, 2015).
(The Motley Fool, 2015) reported that while Kroger shares are soaring amid strong same–store
sales, its rivals are moving in a different direction. Wal–Mart shares hit a new 52–week low earlier
this week after profits fell significantly last quarter, and Whole Foods stock has sunk to a four–year
low on slowing growth due to competition in organics from Kroger and others. (Dow Theory
Forecasts, 2015) stated that in each of the last four quarters, Kroger boosted same–store sales at a
faster rate than in the year earlier period.
Kroger's expansion strategy is the least risky, as through acquisitions the company eliminates one of
its competitors' stores for every store it gains. Kroger

Publix Super Market Case Study
Publix Super Market. Inc., was founded by George W. Jenkins on September 29, 1907. George grew
up in Harris, GA where he worked for his father. His father owned a general store where he grew up.
George wanted to be in the "Florida Real Estate Boom," so in the year of 1925, he moved to Tampa,
FL. When he arrived to Florida, he instead took a job as a store clerk at a "Piggly Wiggly" grocery
store. During this time, he was only 17 years old. Soon later, George was promoted to be the store
manager. Who would have thought at such a young age, someone would be granted this great of an
opportunity. To obtain this job, he moved to Winter Haven, which is where the chains largest store
was located. He held this position from 1926 to 1930. By

Kroger Swot Analysis
Introduction: The Kroger Company is United States' largest supermarket chain by revenue and
second largest general retailer company following Walmart. It was founded by Bernard Kroger in
1883 at Cincinnati, Ohio and currently operates in 35 states and the District of Columbia. About
94% of the company's total revenue comes from food stores while convenience stores, jewelry
stores, pharmacies and manufacturing facilities provide the remaining of total sales. According to
their Fact Book, Kroger made $115.3 billion in total sales with 443,000 employees in 2016. Ranked
as number 18 on the Fortune 1000 list and the country's largest food provider, Kroger does carry
immense pressure to carry out their corporate social responsibility in order to receive their license to
operate.
Sustainability:
Citation(s):
In the 2016 comprehensive sustainability report, Kroger have announced to their stakeholders on
reforming and expanding their sustainability commitments by 2020. Environmentally, the company
have committed to reduce externalities by being accountable in their use of natural ... Show more
content on Helpwriting.net ...
Kroger has partnered up with Feeding America and created the Perishable Donations Partnership to
make the commitment to assist hungry families by donating to over 100 local food banks. As a
result, Feeding America, which is the nation's largest hunger agency, named Kroger their as one of
their few top–level donors. In addition to donations, Kroger employees have also participated in
annual hunger awareness campaigns during the holiday season called Bringing Hope to the Table.
Fortunate members of the communities are encouraged to take and post a picture of an empty plate
with the caption #PictureYourPlate as a symbolism of what is the reality for some people. In 2016,
the company donated an additional $2M to support the operations of local hunger agencies and
$19M to local hunger relief

Kroger Company Case Study
The Kroger Company was founded in 1883 by Bernard H. Kroger. The Kroger Company have retail
nutrition and drug stores, multi retail establishment, adornment stores and accommodation stores all
through the U.S. As of January 31, 2015 Kroger worked, either straightforwardly or through its
auxiliaries, 2,625 grocery stores and multi–retail establishments, 1,330 of which had fuel focuses.
Around forty eight for each penny of these general stores were worked in the Company–claimed
offices, including some Company–possessed structures on rented land. The Company's stores work
under a few pennants, including Kroger, Dillons, City Market, Food 4 Fewer, King Scoopers Fred
Meyer, Fry's, Jay C, , Harris Teeter, QFC, Smith's. and Ralphs of these stores, 1,330 have fuel
focuses. Its Supermarkets are worked under one of the organizations: blend sustenance and drug
stores; multi–retail establishments; commercial center stores, or cost sway stockroom
(TheKrogerCo.2016).
Social Responsibility at Kroger
Understanding the definition requires the acknowledgment that corporate social responsibility
approaches are activities that go past complying with the law to decidedly affect society. Corporate
... Show more content on Helpwriting.net ...
Costumer satifsvation is a newer method by which a company can turn more profitable. Due to
fierce global competition, senior management must understand not only the technologies, but also
the competencies and motives of competitors. Building successful alliances requires identifying the
core competencies of both the partners and developing the strong interpersonal skills and values
needed to manage them. If an organization's capabilities are scarce, defensible, or hard to imitate,
these can form the basis for sustainable competitive advantage and surplus profits. An organization's
competitive advantage potential depends on the value, rareness, and imitability of its resources and
capabilities

Bernard Kroger Business Analysis
Kroger was first established in Cincinnati, Ohio in 1881; 133 years ago. The founder of Kroger was
Bernard 'Barney' Kroger. Barney Kroger was born in Cincinnati, Ohio Kroger family owns a dry
goods store; a store that sells goods such as dried beans, whole grains, flours, etc. He was forced to
work at the age of thirteen to help support his family. He began working as a door to door salesman.
Kroger had given a lot to open parks, zoos, and medical research. Bernard Kroger died on July 21,
1938 at the age of 78 by a heart attack. Bernard Kroger invested his life savings of $372; roughly
equal to $9,400 as of 2015 to open the first grocery store at 66 pearl street in downtown of
Cincinnati. Kroger always said: 'Be particular. Never sell anything you would not want yourself.
Kroger always wanted his customers to leave happy. Throughout the years Kroger has been
growing, and now Kroger maintains markets in 34 different states. Kroger is the second–largest
retailer and twenty–third largest company in the United States. Most of the retail stores are located
in the Midwestern and southern of the United States. ... Show more content on Helpwriting.net ...
In 2004, Kroger marketplace brand was introduces in the Columbus Ohio. Kroger marketplace is a
chain of big–box stores. Big–box stores are also a supercenter, superstore or a megastore as we call
it. Marketplace brand of stores have been growing a lot, and now we see a lot of these retail stores
almost everywhere. Kroger marketplace sells anything you need at your house. Such as, anything
you need for a baby, home fashion and décor, bed and bath products, kitchen appliances and small
appliances, and many more. Marketplace also has a sushi bar, they also sell wings, and they also
have a wine bar, and a starbucks. It's pretty cool because you can shop for your groceries and after
when you're hungry you won't have to drive anywhere else you can just eat

The Kroger Company : An Organization
The Kroger Company
Back in 1883 an individual named Barney Kroger opened his first grocery store in downtown
Cincinnati with his life savings of $372 (Kroger, 2015). Barney Kroger just like many other business
owners was passionate about his business and had his own motto "Be particular. Never sell anything
you would not want yourself" (Kroger, 2015). Fast forward to present day and the Kroger Company
has grown into one of the world's largest retailers. One would be hard pressed to find someone
living in the United States who has not heard of a Kroger Supermarket chain since Kroger has stores
spread all across the country from coast to coast. The Kroger Company has grown to include more
than 2600 stores and operates in almost ... Show more content on Helpwriting.net ...
Kroger Management has excelled at growing a company that started as a single grocery store in
downtown Cincinnati into the giant and successful corporation it is today.
The Structure of Kroger's Supply Chain The profit margins in the grocery business are extremely
thin, so the Kroger Company's supply change management continually works on improving its
supply chain to increase efficiency and reduce costs. Kroger utilizes a program of lean process
engineering to constantly improve its supply chain. This process involves examining each individual
step of the supply chain from its suppliers to product delivery at its stores and furthermore, this
process has been proven to drive down waste and reduce cost (Kroger, 2008). Kroger's supply chain
management is located near the top of the organization structure since the company as a whole has a
strong emphasis on improving the supply chain to reduce cost and increase profit margins. Therefore
the further up the organizational structure the supply chain management team is located the more
optimally it will function and the greater the influence it will have on the decision making process
(Burt, Petcavage, and Pinkerton, 2010). Kroger has done a good job of getting all internal
departments on board in regards to streamlining its supply chain processes and identifying areas
where waste can be cut to

Kroger Benefits Of Kroger Co
Looking back at the company history, Kroger was initially founded in 1882 by Barney Kroger, who
used his life saving to open up the grocery store ("Our History"). The motto he began the business
with was, "Be particular. Never sell anything you would not want yourself" ("Our History"). This
slogan has lasted Kroger Co. well over 130 years and through a variety of ever developing business
endeavors all aimed at satisfying the "ever–changing needs of shoppers" and consumers ("Our
History").
Kroger values customer opinions which is why today Kroger Co. consists of "2,800 stores in 35
states" with annual sales that equate to about 115.3 billion dollars ("Our History"). Due to their
expanding business, Kroger is one of the "world 's largest ... Show more content on Helpwriting.net
...
This will be later discussed in more detail when examining Kroger's SWOT analysis.
Mission and Goals
According to the Kroger website, their mission is to "be a leader in the distribution and
merchandising of food, pharmacy, health & personal care items, seasonal merchandise, and related
products and services. [They] place considerable importance on forging strong supplier partnerships.
Our suppliers, large or small, local or global, are essential components in accomplishing [their]
mission"("Vendors & Suppliers").
Kroger strives to protect the environment and "improve today [while] protect[ing] tomorrow" ("Our
History"). Their emphasis on the environment is the basis of the company's Nonfinancial goals.
Kroger would ultimately like to "end hunger in our communities", "establish a $10 million
innovation fund", "donate more balanced meals", "advocated for public policy solutions to address
hunger", "improve health", and "become a zero–waste company" to name a few ("We Have
Something to Do"). Financially, "the company plans to grow its business by maintaining its strong
market share while continuing to explore new opportunities for sales growth" ("We Have Something
to Do"). To get to this point, Kroger believes that technology plays an important role. In reducing
the time customers wait to check out from about "four minutes in 2010" to "less than 30 seconds in
stores today", consumer approval

Kroger Segmentation
Kroger
The company I am using to develop a new retail brand is Kroger with the aim of reaching a broad
target market. Based on various segmentation used by consumer and business marketers.
First, I need to identify the market segmentation based on who my potential buyers will be with a
clear analysis of who to target. Exploring customers who are similar to specific market mix
alternatives. Looking at customers who likes the Kroger brand find it is good quality and worth the
money saved in comparison to well known brand names. Kroger does not target Sam's Club
customers because they are aimed at larger quantities.
Second, the planning and discussion I will engage in will be with the Senior Marketing Manager to
convince him that most families are ... Show more content on Helpwriting.net ...
By identifying similarities and differences between customers within each segment was accounted
for the analysis.
I then developed a profile of the target customer in each group with their lifestyle, patterns, attitudes
to brand, prices, preferences, geographical tendencies and location. I took into consideration
different origins, genders, and color to stage my Kroger brand concept.
I then did a market forecast to determine potential and seek out opportunity in each segment on the
basis of demand and supplies that can reach customers expectation and also double market share and
maximize sales potential. This preliminary move is a go or no go move decision I will address with
management. I will identify whether sales potential in each segment is enough to justify future
analysis. I am convinced families using the Kroger brand versus major brands such as DeerPark and
Kellogg's etc. on a regular basis because it is cheaper, good quality and safe

Kroger Argumentative Essay
In 1883, Barney Kroger never could imagine that his $372 investment into his grocery store would
turn into such a successful venture (Farfan, 2017). One hundred thirty–seven years later, Kroger
stands as a prime example of the American dream as it caters to millions of people across the
continental United States. Kroger is poised to enter the next few decades with some uncertainty, but
they are no strangers to adversity. They have endured an aggressive "#GROCERIESNOTGUNS"
campaign to punish them for allowing open–carry within their stores by deferring to local legislation
(Epstein, 2014). In 2008, they reacted to a report by GreenPeace criticizing them for not practicing
sustainable practices related to seafood by removing some of their more ... Show more content on
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By identifying exposures such as those presented by operating a childcare facility or those related to
storing frozen foods, Kroger has been able to recognize the risks their business faces. By analyzing
the chances of potential losses such as concluding that theft will occur in their stores, Kroger has
been able to move forward to mitigate those same risks. By evaluating some of the same
uncertainties such as determining customer safety is more important than profits, Kroger has
successfully built a loyal customer base around their brand name. By treating these risks by
implementing measures to reduce the severity and frequency of losses such as refusing to store the
credit card information of customers, Kroger has separated themselves from some of their
competition. By monitoring their efforts to reduce the consequences of risks such as continuously
surveilling the sales floor for hazards, Kroger continues to stay ahead of competitors. Proper
implementation of an effective risk management plan would require cooperation on all levels of the
business, from the warehouse floors to the C–Suite executives. Kroger's ability to maintain a
dominant position in the cutthroat grocery provider industry can be directly attributed to their risk
management

Kroger Competitive Advantage
This paper will discuss the kroger company's strategy and competitive advantage. It will also discuss
competition and strategy from rival company Walmart. Research will show whether Kroger uses an
offensive or defensive strategic approach to business practices. It will discuss mergers and
acquisitions of The Kroger Company (Bethel University, 2017).
Strategy
The Kroger Company uses the broad differentiation strategy. They have business in at least eight
different market segments. They operate two thousand, two hundred and fifty–five stores across
America and operate under twenty four banners. Their market position ranks among the highest in
the nation. They also have a strong bargaining power because of their many endeavors into different
market areas. Kroger supermarkets have been in business for one hundred thirty four years and have
made a substantial contribution to the business world (Annual report, 2017). The Kroger Company
owns and operates most of its banner companies. They have convenience stores, fuel centers,
pharmacies, fine jewelry, apparel, grocery stores, manufacturing sites, clinics, and financial services.
According to Bethel University, (2017) this is called the broad differentiation strategy. They have
several services to offer the public, and are always trying to stay ahead of the competition.
Competition
The Business strategies Wal–Mart uses and how they differentiate their services/products there are
three generic business strategies and they are,

Case Study : Ford Motor Company
The stock market has always been very important to the economy of the world. The stock market
gives citizens an opportunity to get involved with small and large businesses. This paper is about my
experience with investing in stocks, through howthemarketworks.com, and what it has taught me. I
never knew anything about the stock market, but now I know that it is not what I thought it was.
Portfolio Performance Out of all the stocks in the world, I chose to only purchase four different
ones. The stocks I chose to invest in were Ford Motor Company, General Electric Company, Kroger
Company, and Nike Inc. I was very familiar with all four of these stocks, that is why I chose to
invest in them. I specifically chose to invest in the Ford Motor ... Show more content on
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I figured that I do most of my grocery shopping at Kroger so why not invest in it? The Kroger
Company is also a very popular grocery company that tend to have lower prices, if you would buy
the Kroger brand. The popularity of Kroger Company also helped me choose to invest in this stock.
Lastly, the final stock I chose to invest in was Nike Inc. Nike is very popular for their apparel. Many
professional teams and athletes are sponsored by Nike, which led me to investing in the Nike Inc.
stock. This company is constantly releasing new shoes, clothing, and even athletic equipment; like
golf clubs. Nike is so popular; you almost don't go a day without seeing their logo. Nike Inc. was a
little pricey, but I decided to take the chances that it would be a good stock to invest in. I was very
interested in seeing how my stocks would do throughout this game, but was surprised with my
outcomes. Only one of my stocks did "well", in my opinion. The stock that I invested in, that did the
best, was the General Electric Company. I invested in ten shares at $30.28 per share. The return on
my "30 Day Chart" is at 2.48%, and is now selling for $31.03 per share (My Portfolio, n.d.).
Although the General Electric Company did well for me, I did notice a sudden drop that occurred
around April 4th and April 11th. Even though there was a brief period where the

Supermarket and Kroger Co. Essay examples
The Kroger Company: A Customer First Strategy
Ian McClintock (i.a.mcclintock@eagle.clarion.edu)
Nick Born (n.p.born@eagle.clarion.edu)
Allen Walters (a.d.walters@eagle.clarion.edu)
The Kroger Company
9/29/10
BASD 490 Section 01
Abstract: The Kroger Company is a leading grocery retail chain that prides itself on its customer
satisfaction and conducting ethical business. Kroger operates nearly 2500 grocery retail stores in 31
states. An internal evaluation of the company's strengths and weaknesses are analyzed, in addition to
an analysis of the company's external opportunities and threats. In coordination with this a consumer
characteristic and behavior was diagnosed along with Kroger's strategic direction for its company. ...
Show more content on Helpwriting.net ...
These numbers correspond to food stores, grocery stores, and supermarkets with the second codes
being jewelry stores and the third being convenience stores with gasoline stations. More information
can be found at Kroger's corporate website at www.thekrogerco.com.
History:
In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the
first 'Kroger' grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon
turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most
recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation
of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat
and other groceries all under one roof. Kroger was also the first to manufacture the products that he
in turn sold in his own store. This was the beginning of what is today one of the largest food
manufacturing companies in America. Acquisitions have also been important in the history of
Kroger. In 1983, an acquisition of Dillon Companies Inc. allowed it to become a retailer of food,
drug, and convenience stores from coast to coast. The biggest merger occurred in 1999 with the 13
billion dollar acquisition of Fred Meyer Inc. making Kroger the largest supermarket chain in terms
of geographic coverage. The company was also the first to test

Internal Environment And Competitive Position And Strategy...
Final Project Milestone 2
External and Internal Environment and Competitive Position and Strategy:
Publix Supermarket, Inc.
Brent Harnisch
External and Internal Environment and Competitive Position and Strategy:
Publix Supermarket, Inc.
Publix Super Markets Inc., usually known as Publix, is a private basic need and general home item
retail chain organization that is situated in the South–Eastern U.S. Publix is owned its own
employees, which is a noteworthy purpose of pride that the organization uses to extend a positive,
family situated picture to its clients. Publix concentrates its items mostly in food dissemination, for
example, common staple things like poultry, dairy, and meat. Publix underlines its pharmaceutical
office as a state of value and administration advantage over its rivals (one source, 2015). Publix's
real space for operations is inside the U.S. General store and Grocery industry (Vault, 2015). The
larger part of Publix's stores are situated in Florida, with extension to new markets including
Alabama, Georgia, South Carolina, Tennessee, and its most up to date areas in North Carolina. With
1,095 markets in operation, getting $28.9 billion in deals from a year ago (Publix 1, 2015), Publix is
on an upward development direction worth paying heed to. Publix has discovered accomplishment
by accentuating a system of administration and a family–accommodating picture advancement,
rather than the advancement of item cost. With this system

Essay about The Kroger Company: An Organizational Behavior...
Company Background
According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of
$372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his
business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a
motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with
$70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and
peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking
companies, and has over 14,400 private–label items (The Kroger Co., 2012).
Barney was always on the cutting edge of retail. Kroger quickly grew to ... Show more content on
Helpwriting.net ...
Subsequently, in 1999 Kroger merged with Fred Meyer in a 13 billion dollar buyout. Fred Meyer
itself was currently operating under many banners: Ralph's, Fry's, King's, QFC, and Smiths. Fred
Meyer came with warehouses, its own food processing plants, dairy, bakery and ice creams pants
and the largest trucking fleet, second largest jewelry store in the nation not to mention its absolute
domination in the Northwest, with its 165,000 square feet store format. Fred Meyer shared the
Kroger philosophy with one stop shopping on an even larger scale with its multi–department stores
(The Kroger Co., 2012).
Mission and Vision
Kroger's mission is to be a leader in the distribution and merchandising of food, health, personal
care, and related consumable products and services. They envision the company will operate in a
way that reflects their belief that the organization levels closest to the customer are best positioned
to serve changing consumer needs. The mission and vision of Kroger is socialized and dependent on
their employees (Retail Industry, 2012).
To help employees accomplish this mission, Kroger has six core values that provide guidance.
Along with these core values stems the business ethics of the corporation. The first of these values is
honesty; they want employees to always do the right thing at all times at work and outside of work.
Tell the truth, don't lie, cheat, steal, or deceive people.

Case Study: Publix Recycles
PUBLIX RECYCLES
The name of our business is Publix Recycles. We are responsible for this operation in Miami–Dade
County.
Aside from being a major grocery store in the Southeast of the United States, Publix Super Market
Inc., is a company that is involved in many community projects and their goal is to meet today's
needs without compromising what is essential for tomorrow. Though, there was a lack of recycling
in the State of Florida, Publix which has the majority of their stores, plans to introduce a system of
recycling using a vending machine which will encourage the community to recycle. In fact, this will
be a new addition to an existing recycling system we all are aware for shopping plastic bags; the
green vending recycling machines will carry the well know Publix Logo with an added recycling
sign. What better way to identify what is essential for tomorrow. ... Show more content on
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These machines will be available to collect aluminum cans, plastic bottles, and glass bottles. In an
effort to continue to give back to the community and to our loyal customers, Publix will also provide
a reward loyalty card. With this service, the consumer as they use this system it will inform them of
how many items have being placed in the machine. After the transaction has being completed a
choice will be give: either to generate an income, add points to a Publix rewards card, generate a
desired smart source coupon of choice, lastly the accumulate points generate can be donated to the
many sponsored charities that work alongside with Publix Super

Publix Employee Performance Review Paper
Performance review of Publix employees Publix operates within the United States are
approximately 193, 000 in number (Corporate.publix.com, n.d.). Overall, the performance of the
company's employees is good despite their being some level of inefficiency. The employees are fast
paced, a factor which makes Publix one of the most convenient supermarkets for customers who are
in a hurry. High levels of cooperation are witnessed among the employees. Despite employees
having a specific job assignments, they help each other to get the work done. As such, they work
with great enthusiasm as most of them enjoy their work environment. The employees are friendly, a
culture instilled upon them once they got to work for the firm (Stern & Ander, 2008).

Strategic Evolution ( Jt )
Strategic Evolution (JT)
Being able to understand the differences between a company's intended strategies and the evolution
of a company affected by external forces. strategies that were planed and measured by goals that
were set as a company would be considered intendent strategies. When it comes to emergent
strategies they would be classified as decisions made by the company that were reactions to new
innovations and the always changing consumer need. Failing to be able to adapt to the changing
conditions of the market would not only signal a break down in the organizational structure but also
could be the end of the company. A strong intendent strategy is very important when it comes to
giving a company direction and setting goals for ... Show more content on Helpwriting.net ...
Another example would be the purchasing of large amounts of local produce like cabbage, in order
to manufacture other goods from it like sauerkraut. In the earlier years of Kroger Co Barney Kroger
was able to fill a need of manufactured low cost consumables and intern lay the foundation for
Kroger Co to be profitable company for years to come.
Emergent Strategy
Kroger set out to be a major player in the grocery market industry. Over time Kroger changed their
company focus from not just manufacturing foods for consumption but also offering may different
product categories. other new emergent strategies presented themselves to KrogerCO in the way of
fine jewelry sales and other areas of business like pharmaceuticals. Through the merger of Fred
Meyers and Kroger Co in 1999, Kroger was able to offer new product segments expanding its sales
and products offered to everyday consumers. Kroger's mission when it comes to selling fine jewelry
is to make fine jewelry as relevant, exciting and accessible to as many customers as possible. Kroger
feels that jewelry is an important part of the shopping experience. Their reasoning is that the
emotion associated with these occasions builds emotional relationships and strengthens the loyalty
customers feel toward the company. Displaying a vital part of Kroger's Customers 1st strategy. A
key Emergent strategy to Kroger Co. was to be a leader in pharmacy care. Kroger is the fifth

K-Mart Research Paper
Santos, Daniel Per. 1 / Oct. 31, 2017 Comm. Tech. 1 / Writing Assmt. #1 – Department Stores
Department store chains are a large part of the fabric of our country. They, to a certain extent, drive
our economy and provide the masses with the necessary items that make life livable. The name of
many of these store chains include the name of the owner in some form. What does the "K" stand
for in K–mart? You may have gone to a Wal–Mart before, maybe even Publix with their ridiculously
exorbitant prices, but have you ever went to a K–mart before? K–mart has been around since 1962,
and nobody really knows what the "K" stands for in "K–mart". Well, the "K" stands for Kresge,
named after S.S. Kresge, the person who originally founded K–mart way

Publix Essay
PUBLIX SUPERMARKETS HISTORY
Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company
in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store
in Winter Haven Florida is a employee– owned privately held corporation. Publix is has over more
than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing
facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery,
and other food products. Our stores are located in Florida– 752, Alabama–51, Georgia– 180, South
Carolina– 45, and Tennessee– 33. Publix built its first distribution in Lakeland, Florida and moved
its headquarters there from Winter ... Show more content on Helpwriting.net ...
Publix states the nine reasons why you'll feel great about working at Publix good, friends, benefits,
ownership, stability, career growth, helping others, community spirit, diversity and planet earth.
There are several services offered by the pharmacist to help manage your health. They offer a
diabetes management system, free prescriptions on selected medications, flu and immunizations,
health screenings, Medical I.D., prescription transfer, Flavorx, insurance plans, health center and
generic drugs.
The main competitors in the national grocery chain are Kroger, Whole Foods, IGA, and Supervalu;
several regional grocery chains including BI–LO, Winn–Dixie, Ingles, Fresh Market, Sweetbay,
Piggy Wiggly consolidated with warehouse and retail chains including Wal–mart, Costco, Kmart,
Target, BJ's Wholesale and Sam's Club. Publix for 15th consecutive years has been named as one of
the Fortune 100 Best Companies to work. It has never had any layoffs even though some stores have
closed and new ones have opened. Each year, the company issues shares of its stock to eligible full–
and part–time employees, and cash dividends earned on these shares are paid directly to employees.
Publix is a highly established and successful supermarket with friendly service and an immense
array of products. They offer "buy– one– get– one– free" deals which vary from week to week on
several products within the store.

Essay on The Kroger Company
The Kroger Company
Abstract
The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and
products. The Kroger Company is the largest food and drug retailer in the United States and is
growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry
and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive
Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental
consciousness, social awareness and energy conservation awareness. Kroger is committed to
customers, builds diversity and focuses on growth. The company operates a large part of it's own
manufacturing and distribution to increase profit ... Show more content on Helpwriting.net ...
The committee is required to adjust the Kroger corporate responsibility policies in accordance with
changes to the environment, public issues and issues affecting the business. The committee has
excelled by developing outstanding policies in waste reduction, energy conservation and social
responsibility. In the realm of waste reduction, Kroger's recycling program enabled them to recycle
over one billion tons of corrugated cardboard in 2007. Efforts have increased since then. They have
reduced the use of plastics and paper by introducing and encouraging the use of reusable bags.
Additionally, the reusable bags themselves are made from 25% recycled material. Kroger has also
reduced paper usage by using more electronic and digital communications and some paperless
administration operations. This has saved over 91 million sheets or 455 tons of paper since
inception. Kroger also reduced the waste of food by rescuing food prior to spoilage and donating
what is termed "not for retail" food. Kroger has reduced energy consumption by over 30% since
2000. Their stores and manufacturing plants use low energy light bulbs wherever practical and they
have increased the inventory and sales of compact fluorescent light bulbs by 25%. Kroger owns
most of their commercial truck fleet (one of the largest privately owned fleets in the world) and
drives over 100 million miles a year. They have managed to reduce their mileage by over 2%, thus
reducing emissions;

Operations Management Of The Kroger Company Essay
Operations Management of the Kroger Company
Operations management is essential for the survival and success of any organization. According to
Heizer & Render (2011), operations management (OM) is the set of activities that creates value in
the form of goods and services by transforming inputs into outputs. Operations managers today
contend with competition, globalization, inflation, consumer demand, and consistent change in
technology. Managers must focus on the efficiency and effectiveness of processes such as cost,
dependability, distribution, flexibility, and speed. The intent of this paper is to discuss the processes
and operations management of the Kroger Company.
History and Background
Headquartered in Cincinnati, Ohio, The Kroger Company is one of the largest supermarket retailers
across the United States. Founded in 1883, Barney Kroger invested his life savings of $372 to open
his first grocery store at 66 Pearl Street in downtown Cincinnati. (Kroger, 2011). Barney was quite
proud. He was the first grocer ever to have a bakery, to sell meat, and to sell other groceries all in
one store. From the start, Barney operated his business with a simple motto: "Be particular. Never
sell anything you would not want yourself." (Kroger, 2011). Today, one hundred and twenty–eight
years later, the Kroger Company is still following Barney's motto.
With consistent growth to accommodate more variety, more merchandise, and the convenience of
one–stop shopping, Mr. Kroger may not

History Of The Kroger Company
Introduction (KS) With its first location opening in 1888 and its incorporation as The Kroger
Grocery and Baking Company, today, The Kroger Company is one of the world's largest grocery
retailers, with 2014 fiscal sales totaling $108.5 billion. The company operates 2,620 stores under
nearly two dozen banners in 34 states across the country and employs nearly 400,000 associates.
The company has various store varieties like supermarkets, price–impact warehouse stores, and
multi–department stores, with 94 percent of total company sales derived from food stores. Kroger
operates three–tier distribution system, the only major supermarket company in the United States to
do so. The company also operates 37 food processing and manufacturing facilities where they
produce private–label products. The Kroger Company also operates drugstore, convenient stores,
fuel stations and fine jewelry stores ("Operations"). To fulfill their commitment as a company, they
live by six core values: honesty, integrity, respect, diversity, safety, and inclusion ("The Kroger
Co.").
History of The Kroger Company (KS) In 1883, Barney Kroger invested his entire life savings of
$372 to open a grocery store in Cincinnati, Ohio. Kroger insisted upon quality and service and ran
his business under the motto: "Be particular. Never sell anything that you would not want yourself."
Eventually in 1901, the company implemented a way of cutting out the middleman and became the
first grocery store to bake its own

Sample Resume : Kroger Delta Division Summer Internship...
I. Overview and Experience
Prior to my participation in the Kroger Delta Division Summer Internship Program I had very little
knowledge of the grocery store or retail business environment and all of the moving parts that are
necessary to produce a successful company. In addition, I had very little applicable work experience
due to being a student– athlete competing in a year round sport. Participating in this internship
allowed me to get an up close look at what the retail business entails and how to execute company,
division, and department goals and sales plans to over 100 divisional stores and ensure that all of the
store employees understand the scope of the business. By completing this internship, I now have a
greater understanding and appreciation for the retail environment and can more effectively apply the
knowledge I have gained in my undergraduate studies to a real work environment and my graduate
level studies.
Over the course of the past ten weeks I have gained a vast amount of knowledge and have had the
opportunity to grow my business knowledge with one of the nation's most well respected
companies. Although my time with the Kroger Company has been brief, the experiences I have
gained are invaluable to growth of my career path in business. Through the internship program I
have been able to gain an understanding of both day to day operations of an individual store and the
big picture of division operations in the Delta office. Combining these two experiences

Swot Analysis Of Kroger And The Grocery Store Industry Essay
SWOT Analysis of Kroger and the Grocery Store Industry
Background and history of Kroger:
The Kroger brand was born in 1883, Bernard 'Barney ' Kroger took his life savings of $372 to open
his first store in downtown Cincinnati. This location is by I–71 that passes the Great American
Ballpark. Barney Kroger, the son of a merchant, had a simple "Be particular. Never sell anything
you would not want yourself." This was the credo that would serve The Kroger Co. well over the
next 130 years as the supermarket business evolved into a variety of formats aimed towards
satisfying the needs of their shoppers in as many aspects as possible. With nearly 3,619 stores in 34
states under 24 different names, such as Kroger, Dillons, Turkey Hill Minit Markets, Ralphs, Tom
Thumb Food Stores, QuikStop, Fred Meyer Jewelers, and Littman Jewelers with an annual revenue
of more than $70 billion. Kroger today ranks as one of the nation's largest retailers.
Benny Kroger tried in many ways to satisfy customers by offering all that he could in one stop. He
experimented with making his own products, such as bread, so that customers would not need to go
to a separate bakery. Kroger was the first to use barcode scanners and even became the first grocery
chain to offer samples and taste tests to their customers, and also the first to have a store surrounded
on all four sides by parking lots. Benny Kroger was an innovator and a visionary in the customer
satisfaction world.
The strengths of Kroger:

Kroger Supermarkets And The Largest Geographic Span
Description of Companies
Kroger supermarkets were started in 1883 by Barney Kroger. Mr. Kroger invested his life savings of
$372 to open a grocery store in downtown Cincinnati. He started his business with the motto: "Be
particular. Never sell anything you would not want yourself." Kroger now has over 2,600 stores in
34 states with annual sales of over 108.5 billion. This makes Kroger one of the world 's largest
retailers. Kroger supermarkets were the first to establish their own bakeries "in store." Kroger
operates 37 food processing facilities. Kroger has become large enough to develop their own private
label items that account for 26% of their total sales today. Kroger has merged with several
companies expanding its range across the United States. They have merged with companies such as
Dillon Companies Inc, Fred Meyer Inc, and Harris Teeter. The merger in 1999 with Fred Meyer was
huge for Kroger simply because Kroger became the market with the largest geographic span. In
1972, Kroger became the first grocery retailer to use the electronic scanner. They also use
QueVision which is a faster checkout program that allows less time at checkout. Unlike Publix, they
utilize the self checkout systems which allow customers to checkout at their convenience. The
technology that has been used for many years at Kroger helps them to strategically set up their
stores to maximize sales.. (History of Kroger, 2015.)
Publix supermarkets were started September 6, 1930.

Publix Mission Statement
The mission statement is the vision of the founder. A man who recognized the glaring holes in the
food market industry, and filled them with his passion to make food shopping a customer orientated
experience.
George Jenkins founded Publix in Winter Park Florida, in 1930. One of first signs that the company
had a future, was the fact that it attracted customers even though the country was going through its
biggest economic depression in its short history. But that didn't stop customers from shopping there.
The Publix difference began with its founder. George W. Jenkins was born Sept. 29, 1907. Growing
up in Harris, GA, he worked in his father's general store. In 1925, he moved to Tampa, FL at the age
of 17 with a dream of making it in Florida real estate. To support himself he took a job at Piggly
Wiggly grocery store. He was promoted to manager very quickly and eventually was sent to Winter
Haven to run a chain of stores. He ran the ... Show more content on Helpwriting.net ...
The store was uniquely clean and aesthetic, and it also established a new standard for employee
relations. Jenkins created a employee ownership and profit sharing. With these new standards Publix
saw the profits go up. The concept was simple. People want to shop at a place they feel comfortable
in, and employees will do better if they feel they are really apart of the company and its growth. In
the 40's Jenkins built what would be known as Florida's first supermarket. He was intricate with the
detail. He added concepts to the store that people never had seen before. He added air conditioning,
frozen food cases, increased the width of the aisles, played music throughout the store. The
innovation was followed by great success. People couldn't wait to shop there, they would drive
miles just to experience the Publix difference. Because of this success he was able to purchase a
chain of 19 grocery stores in Florida that would become the foundation upon which the Publix
Empire was

Bernard Kroger Company Swot Analysis
INVESTIGATE AND ANALYZE THE COMPANY'S HISTORY AND GROWTH:
Kroger Company (NYSE: KR) was founded in 1883 by Bernard Kroger and is one of the largest
grocery retailers and the second largest private employer in the United States. Headquartered in
Cincinatti Ohio, Kroger employs over four hundred and forty–three thousand employees in the
United States [1]. Since their founding in 1883, on Bernard's initial investment of $372, Kroger
Company has expanded to over two thousand eight hundred locations and possesses annual
revenues of over one hundred and fifteen billion dollars [1]. Bernard Kroger was not afraid to think
outside the box and provide products in a way that other grocery stores were not. In order to offer
customers a better value for their money, Bernard Kroger began to manufacture his own products,
including bread and sour kraut. The decision to create products effectively made Kroger Company
the first grocer to utilize private label products and have an in–house bakery. Bernard Kroger
continually sought out ways to further increase his profits by creating more of his products in house.
According to Kroger's website, this manufacturing process initially bolstered to increase profits,
became the backbone of what is today one of the largest manufacturing operations in the United
States [1].
By 1902, after a period of remarkable growth, Kroger Company had increased their annual sales
revenue to over one million and seven hundred and fifty thousand dollars from forty

Kroger 's Star Business Units Essay
Kroger's star business units would be nonperishables and perishables. Nonperishables consist
primarily of groceries, general merchandise, health and beauty care and natural foods; this segment
accounted for $44.62 billion for the company in 2014. Perishables consist primarily of floral,
produce, meat, seafood, bakery, and deli, accounting for $17.53 billion for the company in 2014
(10–K. Kroger Co. 2014. 41). Consistently, since 2010, the nonperishable business unit has
accounted for over 50% of Kroger's sales revenue, and the perishable business unit has accounted
for over 20%. Within the nonperishable and perishable units, corporate brands are a large driver of
sales and give the company a competitive advantage. In 2014, 25.5 % of sales dollars came from
Kroger's corporate brands ("Kroger Fact Book 2014"). Nonperishable have seen constant growth
from 2010 to 2014. The most significant jump in sales revenue derived from nonperishables was
seen from 2013 to 2014, with an increase of over $5 billion which can be seen in figure 3–2. The
fact that Kroger is seeing such a large market share, over 50% of their revenue, coming from the
nonperishable segment and 20% coming from the perishable segment, means that these are their
stars due to their generation of considerable income. Both the pharmacy segment and the fuel
segment of Kroger's company would be considered their cash cows. Kroger is the fifth–largest
pharmacy operator in the United States, and saw over $9 in

The Kroger Company Mission And Vision
The Kroger Company is an American retailer established by Bernard Kroger in 1883 in Ohio USA.
It's the country 's biggest supermarket chain and second biggest general retailer (after Wal–Mart).
Kroger is also the fifth biggest retailer in the world as of 2013. Kroger operates 2,625 stores across
the USA with its headquarters in downtown Cincinnati Kroger. It operates 40 plants for
manufacturing, mostly bakeries and dairies. Additionally they are operating 777 convenience stores
and 374 jewelry stores through various subsidiaries. Kroger also oversees 87 convenience stores,
which were operates through franchise agreements. It operates in the markets of 31 states.
Headquarters Cincinnati, Ohio
Employees 343,000
Average store size 60,000 square feet
Fiscal 2014 sales volume $108.5 billion
Web site www.thekrogerco.com
The Kroger Company Mission / Vision:
Mission statement: " To be a leader in merchandising and distribution of food, personal care items,
pharmacy, seasonal merchandise and related products & services."
Kroger has six values providing guidance to its employees about how they do what they do every
day to accomplish its mission. These values are:
Honesty –telling the truth, doing the right things
Integrity –Unified approach of doing business and treating each other with equality.
Respect – Valuing perspectives, opinions and property of others.
Diversity – A workplace that reflect the inclusion of variety of people from diverse backgrounds and
cultures,

Management Communications Essay
CASE 5–3 Radio Shack Corporation: You've Got Mail! The turn of events in Radio Shack's
organization is undoubtedly overwhelming and somewhat harsh; however, much of the madness
could've been avoided with the help of a communications consultant. This company obviously
needed someone to oversee the newsletters or announcements going out to employees. With a
communications consultant in toe, he or she could have formulated a better plan, making the
turnaround plan clear to all employees. The results would've been more positive because employees
would not have been confused about the layoffs. They would have known that, even though they
have helped make the turnaround program possible, termination was still a part of it. Blame for such
... Show more content on Helpwriting.net ...
Does my audience consist of local or state officials, are those in attendance for or against the
program, and how much, if any, do they know about the program. Fortunately, finding that
information may be as easy as asking Mr. Lorigan, or calling the phone number he gave me. Other
questions I'd like to know are if it's some form of debate where someone will be giving reasons why
this program will not work. I'd also want to know if this was an informal type meeting or does it call
for all the bells and whistles of a purely thought out speech. I'd also have to know how much time
I'm allotted to speak, if it's a question and answer session, and how long the meeting is. I understand
that the location is a fire station and most are similar in build but it's newly renovated and good
enough for this meeting to take place in. So I'd probably want to know how big the station is, if
there will be a microphone to project my voice if needed, and if a podium will be available to place
my notes on for review. Also I'd want to find out if there's a separate room we'll be meeting in or
will we find ourselves right in the garage next to the fire trucks with the possibility of being
interrupted by a siren or two. If all those questions were answered and I agreed to give the speech, I
would then need to prepare my notes. I would start out by going over the information I have about
the program and ask Mr. Lorigan for any other important facts he may want

Market for Belle Fleurs
Business Description
Our business is a flower shop by the name of Belle Fleurs. It is a retail store which means we
purchase large quantities of supplies from a major distributor and we sell it in our shop to other
customers. We sell a variety of things, some of which include flowers and bouquets of flowers as
well as cards. Our flowers are local flowers in addition to exotic flowers that we ship from other
parts of the world. These items will hopefully do well in the industry and help us to earn a profit.
This business would be a sole proprietorship. A sole proprietorship is a business that is run by one
single individual. I would be the owner of this small shop showing that it is a sole proprietorship.
We will hire workers to do other jobs that are in our business. They will be assigned tasks that I may
not be able to do.
This business would be a new business. We strive to create this business into a successful flower
shop. The way that we may be able to do this is through the use of advertising. We will use social
media sites to bring awareness to our shop. Also, we will post flyers and posters around so that
people are able to see our business. We also will have a newsletter that we send to people that would
decide to request to have it e–mailed to them. This is so that people will become more aware of our
sales and other promotions. We may send out radio and TV commercials to help with awareness as
well.
There would be a variety of

Personal Narrative Analysis
The third week at the Mayfield Village store I spent my time in the Deli Department. This week I
learned the ins and outs of what a deli associate does on a daily basis. I learned about how to service
the customer from behind the counter and all the questions to ask them in order to give them the
quality of products that they want. There are many difficulties with the over the counter customer
service. The associate always has to have live eyes and pay attention to the counter while you are
competing other tasks. I learned what the deli has to do in the morning in order to prep for the day.
They have to pre slice a few of the top selling products in order to run the efficiency of the counter. I
learned the importance of cleaning the slicers

The Owner And Producer Of Wslz Essay
The owner and producer of WSLZ will most likely be held liable for negligence because, under the
totality of the circumstances test, the atmosphere created by the personal nature of information being
shared on the Sherry Springer show and the circumstances of a previous incident. Common law
requires that a plaintiff prove (1) a duty owed to the plaintiff by the defendant; (2) a breach of that
duty by the defendant; and (3) injury to the plaintiff proximately caused by that breach. Hayden v.
University of Notre Dame, 716 N.E.2d 603, 605, (Ind. App. 1999), (citing Wickey v. Sparks, 642
N.E.2d 262, 265 (Ind.Ct. App.1994)). For the purpose of this memo, only whether or not a duty was
owed to Suzy Ann by WSLZ will be looked at. To determine if there was a duty Indiana courts use
the totality of the circumstances test and, "all of the circumstances surrounding an event, including
the nature, condition, and location of the land, as well as prior similar incidents, to determine
whether a criminal act was foreseeable." Ellis v. Luxbury Hotels, Inc, 716 N.E.2d 359, 361 (Ind.
1999), (quoting Delta Tau Delta v. Johnson, 712 N.E.2d 968, 972 (Ind.1999)). Courts will look at
whether there are prior incidents and the defendants do not act unusual or give indication that they
will become violent as seen in Ellis v. Luxbury Hotels, Inc. in which a hotel attendant gave the
husband of a guest the guests room key because the husband told the attendant that he was the
guest's brother and was

The Kroger Company's Internal And External Factors
This report provides an evaluation and analysis of The Kroger Company's internal and external
factors, as well as how the company can improve its business. The research shows how the debt
heavy cash flow has not directly affected the success of Kroger. The debt–to–equity ratio is a 2.25,
and there has been a steady decline in the net income. The Kroger Company's market share is at
15.8%, with their biggest competitor, Albertsons Companies at 9.9%. Further research reveals that
Kroger is the largest grocer in the U.S., and will continue to expand with new stores opening every
year. Technology is constantly improving which has allowed Kroger to change the shopping
experience. Competitors are using new technology, and Kroger needs to keep up.

Analysis Of George Jenkins's Publix Super Market
George Jenkins founded Publix Super Market as a private employee–owned American market in the
spring of 1930 with a 27 ft by 65 ft store in Winter Haven Florida. Since than the organization has
grown rapidly and is currently the largest employee owned grocery chain in the United States. The
company was built around their slogan, "Where Shopping is a Pleasure' and continues strive to make
the slogan a reality by providing their customers with a clean atmosphere and excellent customer
service. The Publix Super Market stores can be found throughout the southeast, with locations in
Florida, Georgia, Alabama, South Carolina, and Tennessee. The state of Florida currently holds the
most Publix stores with a total of 765 stores. The chain is currently expanding with 28 new
supermarkets and 154 remodeled in 2015; bring the company to a total of 1,114 Publix Super
Market stores that range from 28,000 to 61,000 square feet. In the year of 2016 the company is
working on venturing into the state of Virginia with a store opening in Bristol and in metropolitan
Richmond. (Facts & Figures, 2014) While other competing grocery stores in the south, such as Win–
Dixie and Albertsons are fighting to stay alive with the growing popularity of superstores like Wal–
Mart and Target that offer a wide range of products such, as tools, garden, and home departments.
Publix is able to continue to excel due to their unique values. Todd Jones, the president of Publix
states that, "We believe that

The Kroger Company ( Nyse : Kr )
Toni L. Vincent
Professor Gary Clark
Business Principles BUSI–1301 1001 6W1
20 June 2016
The Kroger Company (NYSE:KR)
The Kroger Co. (NYSE:KR) is a grocery retailer and is recognized as one of the largest in the world.
As it states in the History of Kroger published by the Kroger Company Mr. Barney Kroger, a son of
a merchant invested his life savings of 372.00 in 1883 to open a grocery store.
Mr. Kroger ran his business with a simple motto, "Be particular. Never sell anything you would not
want yourself." (The Kroger Company). Another amazing fact, "Kroger became the first company to
operate its own bakeries in 1901." (The Kroger Company) In this research paper I will cover what I
have learned about The Kroger Company, the company history, company products, company
services, company marketing, and the company financial profile as of today. Furthermore, after my
research on the Kroger Company I will conclude that Barney Kroger is a successful entrepreneur.
The Kroger Company is a successful business all the way around. Although each and every one of
us could take our life savings and invest, does that mean we would have the same result as Mr.
Barney Kroger? Absolutely not, through my research I will pinpoint certain areas of his success
through a close look The Kroger Company. The Kroger Company offers a list of products: Grocery
items, Natural food, Meat, Deli and Bakery, General Merchandise, Seafood, Pharmacy products,
Apparel, Home fashion and furnishings, Automotive

Kroger Pest Analysis
This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis
political, economic condition, sociocultural forces, technological factors, environmental forces, legal
and regulatory factors will determine which of the six components of PESTEL are most relevant at
present. The five forces model will decide which of the five forces is giving the company its
strongest competitive pressure. The VRIN test will determine the company's sustainable competitive
advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will
show the company's strengths, weaknesses, opportunities and threats will determine how the
company should move forward (Bethel University,2017).
PESTEL analysis
At present time, I believe the two most pertinent factors for the Kroger company are sociocultural
forces and environmental factors. According to Orlando,2017, Kroger has formed a partnership with
Lucky's supermarket located throughout central Florida and will open eight more stores in the state
adding to their numerous banners. Kroger will have to conduct research on the forces that include
lifestyles. cultural differences and attitude that could have an impact on their stores.
Some cultures may not eat the foods they stock. They would need to research the demographics of
the area to make sure they would be able to grow their business in that area. There are many
nationalities in Florida, some call it the melting pot of the United States

Kmart Argumentative Essay

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