Welcome!    James Tait, Kentico CMS Jamest@kentico.com    Thom Robbins, Kentico CMS thomasr@kentico.com
Agenda                Time                  Description10:00 – 10:30          Registration10:30 – 12:30          EMS Overv...
Who are we?http://www.kentico.com                                              Some of our customersKentico CMS is one of ...
Motors.co.uk –   2nd   most visited car sales site
Dell Retail portal
Twinings
BP
Discover Ireland
O2 blueroom
Knorr
Bentley
McDonalds
Royal Horticultural Society
British Airline Pilots’ Association
An industry imperative..Interactive marketing has quicklytransformed and now includes and almostdizzying array of digital ...
The Kentico EMS solution…According to interactive marketing expert Joe Stanhope,“Organizations must proactively invest in ...
Kentico EMS is customer centric marketing            Web            Mobile            Email          Offline
Introducing the Kentico EMS Platform          •   Analytics engine        •   Contacts                    • Score rules   ...
The On-line Marketing Loop      Campaign and       Conversion                             A/B testing      Management,    ...
Looking at the Kentico Enterprise Marketing Solution                        Demo
Kentico EMS Architecture                       Key Architecture Features:                           Microsoft .Net 3.5/4.0...
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Kentico Enterprise Marketing Solution Overview

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An overview of the Kentico Enterprise Marketing Solution from an event we did in London.

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Kentico Enterprise Marketing Solution Overview

  1. 1. Welcome! James Tait, Kentico CMS Jamest@kentico.com Thom Robbins, Kentico CMS thomasr@kentico.com
  2. 2. Agenda Time Description10:00 – 10:30 Registration10:30 – 12:30 EMS Overview12:30 – 1:30 Lunch1:30 Close
  3. 3. Who are we?http://www.kentico.com Some of our customersKentico CMS is one of themost comprehensivecontent managementsystems on the planet. Withalmost 7000 web sites in 84countries and backed by aworldwide partner network itis used for everything fromsimple web sites to complexapplications.Kentico CMS is easy toinstall, simple to manage,scalable and reliable. See more at http://www.kentico.com/showcase.aspx
  4. 4. Motors.co.uk – 2nd most visited car sales site
  5. 5. Dell Retail portal
  6. 6. Twinings
  7. 7. BP
  8. 8. Discover Ireland
  9. 9. O2 blueroom
  10. 10. Knorr
  11. 11. Bentley
  12. 12. McDonalds
  13. 13. Royal Horticultural Society
  14. 14. British Airline Pilots’ Association
  15. 15. An industry imperative..Interactive marketing has quicklytransformed and now includes and almostdizzying array of digital approaches fromvideo to online newsletters to micro-sitesand blogs designed to develop deeperrelationships with customers Customer centered interactive marketing MUST be a part of any successful marketing strategy! 2011 to 2016 Interactive Marketing Growth (VanBoskirk, 2011)
  16. 16. The Kentico EMS solution…According to interactive marketing expert Joe Stanhope,“Organizations must proactively invest in integrating multichannel analytics, content management,and campaign execution to sidestep the inevitable long-term negative impact of siloed approaches onthe customer experience and marketing ROI. The online marketing suite offers a solution to thischallenge.” (Stanhope, Vittal, & Dickson, 2011) By leveraging Kentico EMS, you can align the content, execution and Kentico Enterprise Marketing Solution analytics critical for successful interactive campaigns within a single integrated platform – speeding delivery and optimizing return on investment (ROI). Kentico EMS is a complete customer experience management solution that provides all of the capabilities necessary to: • gain better customer insight • generate, manage and score leads • optimize user experience and engagement • manage campaigns • evaluate conversions.
  17. 17. Kentico EMS is customer centric marketing Web Mobile Email Offline
  18. 18. Introducing the Kentico EMS Platform • Analytics engine • Contacts • Score rules • Reporting • Activity tracking • Dynamic evaluation • Conversions • Accounts • Potential clients • Campaigns • Contact groups • Automatic grouping Web analytics & Contact Lead scoring Reporting management • A/B Testing • Portal engine integration • Newsletters • MVT Testing • Users • Open e-mail tracking • Content personalization • Newsletter subscribers • Clicked links tracking • E-commerce customers • Bounced e-mails • On-line forms • Search Web site Integration with E-mail optimization other modules marketing • Web Content managent • E-commerce • Social networking • Intranet • On-line marketing Kentico CMS 6
  19. 19. The On-line Marketing Loop Campaign and Conversion A/B testing Management, MVT Web Analytics Personalization Kentico Contact CMS Manager Lead/Engagement Scoring E-mail Marketing
  20. 20. Looking at the Kentico Enterprise Marketing Solution Demo
  21. 21. Kentico EMS Architecture Key Architecture Features: Microsoft .Net 3.5/4.0 Microsoft SQL Server 200+ built-in web parts/controls Customizable authentication and security Active Directory integration Fully extensible with custom modules and controls Visual Studio integration Full WebDAV support Health monitoring Support for the latest web technologies like HTML5 and REST Support for Windows Azure

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