Annotate a Picture PageUse this template to highlight important features of an email design etc…To add a border to the picture Click on the picture and the select the PICTURE TOOLS FORMAT too from the tool bar at the top of the screenSelect the 1st option of the left (Simple Frame, White)DONEUSE THE SPEECH BUBBLES to highlight image elements
Nearly x3 more email accounts than Facebook & Twitter combinedTotal posts on Facebook and Twitter combined add up to 0.2% of all email traffic
As the places that we use the Internet slowly change and develop, with the increasing penetration of smart-phones and other mobile devices like tablets so too do the types of tasks that we carry out on our work and home PCs and on mobile devices. This chart shows the breakdown of activities typically undertaken on an Internet-enabled mobile phone; here email rules the roost, (specifically checking personal email) with search, news, maps, and social networking following up the rear. Also interesting to note that Mobile shopping currently has a small sharehold in this chart but it’s an area of incredibly rapid and recent growth with developments in mobile versions of websites, an increase in consumer confidence and the development of more powerful Apps to support transactions. So, there’s tremendous growth here in this space, we’re seeing sales of phones and tablet devices cannibalise PC sales globally, in a world where we all have our one-stop-shop digital companion in our pocket, it’s important to know and note that email is still the number one form of communication and activity.
So, here are the six factors all together. They overlap to a degree, and every one of them can be used in a coordinated, integrated way, to leverage the impact of your messaging.
The default intro slide has a simple grey background. If however you want to include an image behind the page turn device you can change the background by editing the slide master.1. Go into SLIDE MASTER mode and RIGHT CLICK on the very bottom slide (this is the cover slide).2. Choose the FORMAT BACKGROUND option from the dialog box.3. Upload a file from your computer.4. DONE you will now se part of the image being revealed by the page peal device.When choosing imagery please select an image that is textural and relevant to the client/subject being presented.
Example Quote Page
Content over Image pageTo get the heading and content to line up properly in some cases (when a heading wraps to 2 lines) you may need to adjust the padding at the top of the grey box. To do this….Right click on the shapeSelect the Format shape option from the dialog boxSelect the text box optionAdjust the settings for the TOP Internal Margin until there is enough space between the heading and the contentDONE
Advanced functionality like videos/audio/animation up until now has been implemented using plugins.Previously plugins have been blocked in email due to security issues HTML5 is bringing functionality from plugins into the browser, therefore as newer browsers support advanced functionality by default. This functionality is increasingly supported in email clients.
Looked at users who are known iPad users – based on open data collected by our tool – targeted themTechnology opportunity and creative messaging working together – very important that any use of technology supports the overall message and aim
Support is expected to increase as:- webmail clients update their platforms- More users move to smart phones/tablets
Can custom publish hidden fields to this form, so that we can authenticate the email recipient with the meter reading online platformOn submitting the form, the data is loaded into the British Gas online meter platform, and additional fields can be filled out if required
Can specify the input keyboard on iPhone/iPad – eg. Use number selector, will revert to regular keyboard for other users
We can send a different message where forms aren’t supported
2 ways to use this- generate an image on the fly based on some data we know about the customer – eg. Populate their statement- generate an image based on the time/day they open their email – eg. Include live weather
At the time the user opens the email, their browser requests an image.
It’s resource intensive to manually make all of these images – instead the images are machine generated based on data we know about the user, eg. Their name, gas usage etc.
At the time the user opens the email, their browser requests an image. Reference the fact that we are able to receive realtime data feeds to support relatime emails. This doesn’t necessarily have to come from the client and can easily come from 3rd Parties
Trend in both B2C and B2B: Android and iPhone use rising, Blackberry declining, windows currently small share but they could throw their weight behind it
And now Basile is going to take us through an example of mobile email design that we’ve just launched for Philips…..
Conversation Manager is a new product within the Precision Central suite that enable marketers to quickly create, schedule, and deploy marketing sequences – everything from basic welcome programs to the most complicated lifecycle campaigns. With an intuitive graphical interface, Conversation Manager now enables marketers to visualize and create effective campaign workflows – from beginning to end – all by themselves.
Gives marketers the ability to create multi-touch marketing campaigns using an intuitive drag-and-drop interface. Reduces the reliance on IT, programmers, or third-parties in the campaign development process. Delivers a visual tool that automates manual, disparate campaign management processes. Improves visibility into all campaign “touchpoints” for better troubleshooting, testing, and analysis.
New Technology Partner
Emailbest practiceEmail best practice How British Gas can make best use of your email communicationsHow British Gas can make best use of youremail communications
Who we are – the 5 minute version e-Dialog is a specialist provider of email and multi-channel technologies and services Born in the USA but with a totally self-sufficient European team 115 digital marketers, technology experts, data specialists, analysts, production experts and designers Unique in having both market leading technologies and the resource to support digital, multi-channel marketing needs Gives clients the flexibility to engage with us with whatever level of support they want An infrastructure that today delivers over 100 billion emails/year and a vision that is future proofed to support our clients. “Cyber Monday” (Thanksgiving period) – 255 million emails. Plus over 2,000 transactional and automated emails a minute. Plus hundreds of automated programmes delivering personalised messages Passionate about the work we do and the clients we serve
Office Locations Burlington, MA LondonSeattle, WA New York, NY Denver, CO KOP, PA Austin, TX Singapore
Client snapshots Database of 100 million+; Self-deploy client; developing global engagement managed extensive automation for out of three offices; mail in 30 newsletter and behavioural languages+ programmes 130 stakeholders; global CRM, campaign deployment, Strategic Leadership; advanced reporting and analysis content publishing solution Self-deploy client; deeply personalised programmes with 50+ content feeds; automated deep content integration time sensitive marketing
Supporting British Gas Dedicated Client Service team at e-Dialog Scope of relationship determines functional team representation Campaign Support Tools & Data Support Communication Client Meetings Sharing Knowledge and Expertise Key Responsibilities: Annual : Planning Session Deliver Strategic Business Reviews to entire team, focusing on metrics for all business units and markets Bi-Annually: Business Review Meeting Email Analysis Performance Metrics Learnings Applications Monthly: Email Planning Session, Account Check-in Meeting Daily: Campaign and project progress as well as performance updates
Client Service Team Structure Account Development Client Service Lead Lead Producer Support Resources • Producers • Project Managers BSA • Database Programmers • Project Developers • QC Specialist Strategy • Analytics Specialists Specialist • Strategy Specialists
Supported by Functional ExpertsStrategic Services Creative Services Channel Development Consulting Ideas and Concepts Customer Journey Mapping Design Channel Planning / Programme Design Copywriting Analytics and Insights Guidelines and Templates British Gas Client Service TeamTechnical Services Production Services Data Services Campaign Execution Project Management Tool and Workflow Optimisation Web Application Development Quality and Testing Automation Translation
It‟s not just calls & textsMobile phone activities Checking personal email is predominant activity Common behaviour among Social and Mobile usersBase: Respondents with an Internet-enabled mobile phone
Its Not Just Last Click Site Purchase Here‟s what you Branded see… Keyword Search Closer
Its Not Just Last Click Here‟s what you missed Here‟s what you see… Affiliate BrandedDay 1 Day 8 Natural Site Display Site Campaign Social Keyword Search Visit Search Purchase Email Marketin g Introducer Influencers Closer Purchase Path Provides Full Funnel Visibility
What can be achieved in8Seconds….. The number of CTRs by up to 45% and often more Testing of email campaigns is a proven method to increase ROI.75
How….. Image Optimization Buy Now Shop Now Click Here More Info Switch Now Register Different images to different recipients that open their email Measures statistically and in real time which images are the most successful in terms of clicks or conversions Automatically shows this best image (or combination of images) to the next recipients that still have to open their email at that moment in time.76