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10 Event Marketing Tips Using Social Media


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Social Event Marketing Top Ten contains actionable tips for making your event buzz using social media.

Presented by Melonie Gallegos on October 25, 2012 to professional corporate planners at an event hosted by The Performance Group.

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10 Event Marketing Tips Using Social Media

  1. 1. Social Event Marketing Top 10Copyright 2012 Fandom Marketing | @fandommarketing
  2. 2. Melonie  12 years in advertising and digital Gallegos marketing  Social marketing strategist, Fandom Marketing  Co-founder, Minglestream tweetwall  Officer, Social Media Club San Diego  Member, American Marketing Association  Northern California native, CSU Sacramento alumni - degree in marketing communications We throw a lot of events! The Social Hour, Social Media Day, tWineup, workshops, book tours…Copyright 2012 Fandom Marketing | @fandommarketing
  3. 3. Welcome to the social web #API #SM#measure Open Graph Copyright 2012 Fandom Marketing | @fandommarketing
  4. 4. Social event marketing is growing + Social Marketed Traditional Event Event 40% use social media for event marketing. (Hubspot 2011)Copyright 2012 Fandom Marketing | @fandommarketing
  5. 5. Social event marketing top 10 #eventCopyright 2012 Fandom Marketing | @fandommarketing
  6. 6. Tip #10: Determine where attendees hang out onlineCopyright 2012 Fandom Marketing | @fandommarketing
  7. 7. Tip #9: Repurpose content to be everywhere your audience isCopyright 2012 Fandom Marketing | @fandommarketing
  8. 8. Tip #8: Make something worth sharing and enable sharing toolsCopyright 2012 Fandom Marketing | @fandommarketing
  9. 9. Tip #7: Use influencers to help drive attendanceTwitter personalities,bloggers,weblebrities, topicexperts…treatthem like press& VIP guests. Copyright 2012 Fandom Marketing | @fandommarketing
  10. 10. Tip #6: Ditch contest forms for social sharing promotions that drive word-of-mouthCopyright 2012 Fandom Marketing | @fandommarketing
  11. 11. Tip #5: Showcase people to generate excitementCopyright 2012 Fandom Marketing | @fandommarketing
  12. 12. Tip #4: Host conversations online leading up to the eventCopyright 2012 Fandom Marketing | @fandommarketing
  13. 13. Tip #3: Use social sharing RSVPs RSVP Share Build AudienceCopyright 2012 Fandom Marketing | @fandommarketing
  14. 14. Tip #2: Make taking and sharing event photos EASY & FUN on Twitter, Facebook, InstagramPhoto booth w/social sharing! Facebook tagging! Step n’ repeat photo opps on arrival! Copyright 2012 Fandom Marketing | @fandommarketing
  15. 15. Tip #1: Connect people during the event in real time conversationsCopyright 2012 Fandom Marketing | @fandommarketing
  16. 16. What do event attendees want to do in real time?• Track live event information and news.• Share the good times: Whats the #Hashtag? Ensure it’s on event signage, presentations and tweets.• Check-in on Foursquare and Facebook Places.• Live stream, video, tweet and blog.• Share photos and videos on Facebook, Instagram, YouTube, Ustream.• Network in real life (IRL) using social networking.• To get featured on Minglestream tweetwall or other forms of display by the brand/event host.Copyright 2012 Fandom Marketing | @fandommarketing
  17. 17. Get more social marketing tips Follow me on Twitter @melonie Blog: Presentations: TipoftheDay: fandomdaily.tumblr.comCopyright 2012 Fandom Marketing | @fandommarketing