1.
Social Event Marketing Top 10
Copyright 2012 Fandom Marketing | @fandommarketing

2.
Melonie  12 years in advertising and digital
Gallegos marketing
 Social marketing strategist,
Fandom Marketing
 Co-founder, Minglestream
tweetwall
 Officer, Social Media Club San
Diego
 Member, American Marketing
Association
 Northern California native, CSU
Sacramento alumni - degree in
marketing communications
We throw a lot of events!
The Social Hour, Social Media Day,
tWineup, workshops, book tours…
Copyright 2012 Fandom Marketing | @fandommarketing

3.
Welcome to the social web
#API
#SM
#measure
Open
Graph
Copyright 2012 Fandom Marketing | @fandommarketing

4.
Social event marketing is growing
+ Social Marketed
Traditional Event
Event
40% use
social media
for event
marketing.
(Hubspot 2011)
Copyright 2012 Fandom Marketing | @fandommarketing

5.
Social event marketing top 10
#event
Copyright 2012 Fandom Marketing | @fandommarketing

6.
Tip #10: Determine where
attendees hang out online
Copyright 2012 Fandom Marketing | @fandommarketing

7.
Tip #9: Repurpose content to be
everywhere your audience is
Copyright 2012 Fandom Marketing | @fandommarketing

8.
Tip #8: Make something worth
sharing and enable sharing
tools
Copyright 2012 Fandom Marketing | @fandommarketing

9.
Tip #7: Use influencers to help
drive attendance
Twitter personalities,
bloggers,
weblebrities, topic
experts…treat
them like press
& VIP guests.
Copyright 2012 Fandom Marketing | @fandommarketing

10.
Tip #6: Ditch contest forms for
social sharing promotions that
drive word-of-mouth
Copyright 2012 Fandom Marketing | @fandommarketing

11.
Tip #5: Showcase people to
generate excitement
Copyright 2012 Fandom Marketing | @fandommarketing

12.
Tip #4: Host conversations
online leading up to the event
Copyright 2012 Fandom Marketing | @fandommarketing

13.
Tip #3: Use social sharing
RSVPs
RSVP Share Build Audience
Copyright 2012 Fandom Marketing | @fandommarketing

14.
Tip #2: Make taking and sharing
event photos EASY & FUN on
Twitter, Facebook, Instagram
Photo booth w/social sharing! Facebook tagging! Step n’ repeat photo opps on arrival!
Copyright 2012 Fandom Marketing | @fandommarketing

15.
Tip #1: Connect people during
the event in real time
conversations
Copyright 2012 Fandom Marketing | @fandommarketing

16.
What do event attendees want
to do in real time?
• Track live event information and news.
• Share the good times: What's the #Hashtag? Ensure
it’s on event signage, presentations and tweets.
• Check-in on Foursquare and Facebook Places.
• Live stream, video, tweet and blog.
• Share photos and videos on Facebook, Instagram,
YouTube, Ustream.
• Network in real life (IRL) using social networking.
• To get featured on Minglestream tweetwall or other
forms of display by the brand/event host.
Copyright 2012 Fandom Marketing | @fandommarketing

17.
Get more social marketing tips
Follow me on Twitter @melonie
Blog: brandswithfansblog.com
Presentations: slideshare.net/fandommarketing
TipoftheDay: fandomdaily.tumblr.com
Copyright 2012 Fandom Marketing | @fandommarketing