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Twitter Talk

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Fandom Marketing
Fandom Marketing

Learn the unique language of Twitter, definitions, the do's for success and how Twitter benefits businesses. Presented by Melonie Gallegos on August 23, 2012 to San Diego's Rotary Club 33.

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Twitter Talk Unlock the unique language on Twitter and how it helps businesses. August 23, 2012 Copyright 2012 Fandom Marketing | Please share and distribute and be sure to credit @melonie or @fandommarketing!
@melonie Since 2007 @fandommarketing Since 2010 co-managed with @downtownrob Me on Twitter FANDOMMARKETING.COM
On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day. Twitter Stats Source: Wikipedia FANDOMMARKETING.COM
Microblog with entries in 140 characters. The world’s biggest chat room. What’s Twitter anyway? FANDOMMARKETING.COM
Twitter’s early adopters were affluent adults. Teens and young adults have started using Twitter more over last two years. Current stats: Myth: Twitter is for TEENS Source: quantcast.com Aug 23, 2012 FANDOMMARKETING.COM
Distributing blogs and content Word of mouth marketing Thought leadership Why Businesses Use Twitter FANDOMMARKETING.COM
Customers Partners Industry PR Where a Brand Fits in the Conversation FANDOMMARKETING.COM
A Tweet: A post on Twitter. Tweet or Tweeting: The action of posting on Twitter. “I’m going to Tweet this.” “Go away, I’m Tweeting.” “Tweet me.” Twitter Talk FANDOMMARKETING.COM
ReTweet (RT): Posting someone else’s Tweet on your Twitter. “I’ll RT you.” “I retweeted that.” Format credits original author: “RT: <post>” or “<post> via @person” Twitter Talk FANDOMMARKETING.COM
A Reply: A Tweet from another person talking with you. Often, replying to something you posted. Typically begins with “@yourhandle bla bla bla.” Twitter Talk FANDOMMARKETING.COM
Mention: A Tweet from someone else talking about you. Or, referencing you. Contains “@yourhandle” somewhere in the post.” Twitter Talk FANDOMMARKETING.COM
Direct Message (DM): A private message between two people on Twitter using the direct message feature. They do not show up in the stream. “DM me.” Twitter Talk FANDOMMARKETING.COM
A Hashtag: A linked search term used in Twitter copy. This allows anyone to click through to join topic based conversations. #yourword Twitter Talk FANDOMMARKETING.COM
• Give more than you expect to get back • Be a human being • Talk more about and with others than yourself • Build relationships • Have a communications strategy • Measure it (you will need pro tools) Do’s for success FANDOMMARKETING.COM
CONTACT MELONIE GALLEGOS fandommarketing.com CONNECT brandswithfansblog.com @melonie @fandommarketing /in/meloniegallegos /company/fandom- marketing /FandomMarketing GROWING BRANDS WITH FANS Copyright 2012 Fandom Marketing i| Please share and distribute and be sure to credit @melonie or @fandommarketing!

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Twitter Talk

  • 1. Twitter Talk Unlock the unique language on Twitter and how it helps businesses. August 23, 2012 Copyright 2012 Fandom Marketing | Please share and distribute and be sure to credit @melonie or @fandommarketing!
  • 2. @melonie Since 2007 @fandommarketing Since 2010 co-managed with @downtownrob Me on Twitter FANDOMMARKETING.COM
  • 3. On March 21, 2012, Twitter celebrated its sixth birthday while also announcing that it has 140 million users and sees 340 million tweets per day. Twitter Stats Source: Wikipedia FANDOMMARKETING.COM
  • 4. Microblog with entries in 140 characters. The world’s biggest chat room. What’s Twitter anyway? FANDOMMARKETING.COM
  • 5. Twitter’s early adopters were affluent adults. Teens and young adults have started using Twitter more over last two years. Current stats: Myth: Twitter is for TEENS Source: quantcast.com Aug 23, 2012 FANDOMMARKETING.COM
  • 6. Distributing blogs and content Word of mouth marketing Thought leadership Why Businesses Use Twitter FANDOMMARKETING.COM
  • 7. Customers Partners Industry PR Where a Brand Fits in the Conversation FANDOMMARKETING.COM
  • 8. A Tweet: A post on Twitter. Tweet or Tweeting: The action of posting on Twitter. “I’m going to Tweet this.” “Go away, I’m Tweeting.” “Tweet me.” Twitter Talk FANDOMMARKETING.COM
  • 9. ReTweet (RT): Posting someone else’s Tweet on your Twitter. “I’ll RT you.” “I retweeted that.” Format credits original author: “RT: <post>” or “<post> via @person” Twitter Talk FANDOMMARKETING.COM
  • 10. A Reply: A Tweet from another person talking with you. Often, replying to something you posted. Typically begins with “@yourhandle bla bla bla.” Twitter Talk FANDOMMARKETING.COM
  • 11. Mention: A Tweet from someone else talking about you. Or, referencing you. Contains “@yourhandle” somewhere in the post.” Twitter Talk FANDOMMARKETING.COM
  • 12. Direct Message (DM): A private message between two people on Twitter using the direct message feature. They do not show up in the stream. “DM me.” Twitter Talk FANDOMMARKETING.COM
  • 13. A Hashtag: A linked search term used in Twitter copy. This allows anyone to click through to join topic based conversations. #yourword Twitter Talk FANDOMMARKETING.COM
  • 14. • Give more than you expect to get back • Be a human being • Talk more about and with others than yourself • Build relationships • Have a communications strategy • Measure it (you will need pro tools) Do’s for success FANDOMMARKETING.COM
  • 15. CONTACT MELONIE GALLEGOS fandommarketing.com CONNECT brandswithfansblog.com @melonie @fandommarketing /in/meloniegallegos /company/fandom- marketing /FandomMarketing GROWING BRANDS WITH FANS Copyright 2012 Fandom Marketing i| Please share and distribute and be sure to credit @melonie or @fandommarketing!