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Social Sells and How New Ppt 12 01 27

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Presentation to SCHI in Myrtle Beach, SC

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Social Sells and How New Ppt 12 01 27

  1. 1. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Part of the BĒM Group Social Media Marketing Series Presented by Kim E. Williams @WilliamsKim
  2. 2. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Agenda 1. Overview of Digital Marketing Landscape 2. Role of Social Media 3. Uniqueness of Social Media 4. How it can work for you - kinda
  3. 3. Search Optimization Paid Advertising Email CampaignsSolid Hosting Google Analytics Mobile Strategy Great Website Social Marketing Overview
  4. 4. Social Media Marketing Overview
  5. 5. Role of Social Understanding & embracing Social Media Marketing is mission critical.
  6. 6. Overview Digital gains larger portion of marketing budgetTraditionalbudgets shrink
  7. 7. Role of Social Advertising Social Media •Push •Permission •Announce •Conversation •Authoritative •Opinion •Convince •Sharing •Control the •Evolve the Brand Brand •Incentive •Sell •Invitational •Invasive •Grass Roots •Directive
  8. 8. Uniqueness of Social Understanding & embracing social network marketing PROPERLY is mission critical.
  9. 9. Social Works!? DO’s – Branding, Search Optimization DON’Ts – Leads, Sales Understanding & embracing social network marketing PROPERLY is mission critical.
  10. 10. Social Reputation – What?Social Media is the child of TraditionalMarketing. We do well to rememberthe heritage as well as the differences.
  11. 11. Social Reputation – What?Subscribers, Fans,Connections andFollowers…
  12. 12. Social Reputation – What?Quantity of reaction toReach…
  13. 13. Social Reputation – What?Quality of reactionto Reach…
  14. 14. Social Reputation – What?Value of reaction toReach… Brand Affect? Search Results?
  15. 15. Social Reputation – What? Reach EngagementRetention Sentiment Affect
  16. 16. Social In Action
  17. 17. Social In Action
  18. 18. Social on Google
  19. 19. Social on Google
  20. 20. Social Sells and HOW!?Leveraging the Uniqueness of Social Media Conclusions 1. Social Media is one tool to market online 2. Social Media is an effective tool to increase Search visibility and Brand awareness 3. Search and Brand sells – thus does Social Media
  21. 21. The End
  22. 22. Stay Connected Blog BEMinteractive.com @WilliamsKimFacebook Kim.Williams@BEMgroupinc.com

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