Creative sales through online media (email version)

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This file contains Strategic way of thinking and Tactical ideas to optimize Social Media in terms of creating Creative Sales Programs.

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Creative sales through online media (email version)

  1. 1. Creative Salesthrough Online Media Stefanie Kurniadi | Head of Digital Strategy DIXGITAL @stefkurniadi
  2. 2. Stefanie Kurniadi | @stefkurniadiWhat are we talking today? How Internet can help The Potentials Online Activities Sales Measurement
  3. 3. The world will never be the same again
  4. 4. The Facts about Growing Market
  5. 5. The Facts about Growing Market 60 M Internet 40 M Facebook 5.6 M Twitter 2.9 M Kaskuser 450 T Linkedin 4.9 M Blogger 160 M Mobile User
  6. 6. 160 juta pengguna Mobile
  7. 7. KekuranganNegative ViralAkses internet diIndonesia belummenyeluruhTidak semua targetmarket bisa digarapdengan OnlineMedia
  8. 8. KeunggulanCepatInteraksiEngagementMurahFungsi ViralMembukapasar Global
  9. 9. Stefanie Kurniadi | @stefkurniadiHow Internet Can HelpSales? Membuat konsumen Pull mencari produk kita Brand Building Sales Mendorong Push produk Channel Penjualan kepada konsumen sehingga mereka membeli produk
  10. 10. Search Marketing Social Media/ Online CommunityE-Commerce Portals Email Marketing
  11. 11. How Search Marketing can helpSales?AIAwareness S Interest Search DA Desire Action
  12. 12. How Search Marketing can helpSales?People are searching :1. Information2. Recommendation
  13. 13. How Search Marketing can helpSales?
  14. 14. How Search Marketing can helpSales?
  15. 15. How Search Marketing can helpSales?
  16. 16. Make Sure you can be found on thenet you
  17. 17. How Social Media can help Sales? Monetizatio Acquisition Engagement n add value the keypoint on socmed marketing strategy
  18. 18. How Social Media can help Sales?
  19. 19. How Email Marketing can helpSales?
  20. 20. How Email Marketing can helpSales?
  21. 21. How E-Commerce Portals can helpSales?
  22. 22. How E-Commerce Portals can helpSales?
  23. 23. Stefanie Kurniadi | @stefkurniadiBrand Building to createSales Perceived Awareness Association Loyalty Quality
  24. 24. Stefanie Kurniadi | @stefkurniadiFACEBOOK–upload foto produk secara periodik, tag kekonsumen
  25. 25. Stefanie Kurniadi | @stefkurniadiKASKUS–post thread JUAL BELI, sertakan gambar produk dankontak
  26. 26. Stefanie Kurniadi | @stefkurniadiWEB ONLINE SHOPPING–buat web katalog produk danbelanja
  27. 27. Stefanie Kurniadi | @stefkurniadiKEMBANGKAN RE-SELLER-cantumkan menu re-seller /agen pada web Anda
  28. 28. Stefanie Kurniadi | @stefkurniadiKEMBANGKAN RE-SELLER-cantumkan menu re-seller /agen pada web Anda
  29. 29. Basic Metrics •Number of friends •Number of followersIn-Depth Metrics•posts and comments •likes/favorites•influencers •ratings•growth rate of fans/followers/friends •social bookmarks•second degree reach •subscriptions•share of voice •Pageviews•impressions •etc
  30. 30. The Engagementwww.fangager.com
  31. 31. Tweetreach.com
  32. 32. The Way You Think1 2 3 4 Milikilah Website/ Buat Tentukan Other perencanaa Eskekusi Objective Information n Page (free) Konsisten dan Kreatif Pilih Tentukan Tentukan Medianya alat ukurnya content-nya
  33. 33. Change yourbusiness as theway people life’shas changed. Stefanie Kurniadi Head of Digital Strategy DIXGITAL Online Marketing Partner @stefkurniadi +62878 219 30803 stefanie@dixgital.net

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