2. PRODUCT LINEPRODUCT LINE
A product line is a group of products that are closely
related because they function in a similar manner,
are sold to the same customer groups, are marketed
through the same types of outlets, or fall within given
price ranges. Product line is the number of items include
I. Product line stretching
II. Product line Filling
9. Product mix consists of all the products and items that
a particular seller offers for sale
1. Width:
The number if different product line that a company sellsThe number if different product line that a company sells
2. Lengt:
The total number of items within id product lineThe total number of items within id product line
3. Depth
The number of version offered of each product in the lineThe number of version offered of each product in the line
4. Consistency
How closely related the various product line are inHow closely related the various product line are in
end.end.
Product Mix
