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Muhammad Faisal
Muhammad Faisal

product line

Education
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PRODUCT & SERVICES DECISION 1. PRODUCT LINE 2. PRODUCT MIX FURQAN NAEEM & ARSLAN FURQAN NAEEM & ARSLAN
PRODUCT LINEPRODUCT LINE A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product line is the number of items include I. Product line stretching II. Product line Filling
SAMSUNGSAMSUNG PRODUCT LINEPRODUCT LINESAMSUNGSAMSUNG PRODUCT LINEPRODUCT LINE ProductProduct LineLine ProductProduct LineLine
PRODUCT LINE STRETCHINGPRODUCT LINE STRETCHING Product line stretching occurs when a company lengthensoccurs when a company lengthens Its product line beyond its current range based on additionalIts product line beyond its current range based on additional Or different features.Or different features. For Example: GALAXY NOTES 2, 3, 4, 5GALAXY NOTES 2, 3, 4, 5
PRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE Filling Product line filling is the type of product line extension to introduce new version of existing product in the market within the same price range. For example:For example: Galaxy Note 8.0, Galaxy s6,Galaxy Note 8.0, Galaxy s6, Galaxy tab, Galaxy Mega 5Galaxy tab, Galaxy Mega 5
THANK YOU….THANK YOU….

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Furqan naeem & arslaan...

  • 1.
  • 2. PRODUCT & SERVICES DECISION 1. PRODUCT LINE 2. PRODUCT MIX FURQAN NAEEM & ARSLAN FURQAN NAEEM & ARSLAN
  • 3. PRODUCT LINEPRODUCT LINE A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Product line is the number of items include I. Product line stretching II. Product line Filling
  • 4. SAMSUNGSAMSUNG PRODUCT LINEPRODUCT LINESAMSUNGSAMSUNG PRODUCT LINEPRODUCT LINE ProductProduct LineLine ProductProduct LineLine
  • 5. PRODUCT LINE STRETCHINGPRODUCT LINE STRETCHING Product line stretching occurs when a company lengthensoccurs when a company lengthens Its product line beyond its current range based on additionalIts product line beyond its current range based on additional Or different features.Or different features. For Example: GALAXY NOTES 2, 3, 4, 5GALAXY NOTES 2, 3, 4, 5
  • 6. PRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE Filling Product line filling is the type of product line extension to introduce new version of existing product in the market within the same price range. For example:For example: Galaxy Note 8.0, Galaxy s6,Galaxy Note 8.0, Galaxy s6, Galaxy tab, Galaxy Mega 5Galaxy tab, Galaxy Mega 5