The document defines product mix and product line. It states that a product mix refers to the complete range of products offered for sale by a company and includes the number of product lines. A product line is defined as the list of related products manufactured or marketed by a single firm. The document then describes the different types of product mixes, including breadth, length, depth, and consistency.

1. AYYA NADAR JANAKI AMMAL
COLLEGE
Department of business administration
Submitted to : S.J.Vigneshwaran
Submitted by : S.Selva priya

2. MARKETING MANAGEMENT
PRODUCT MIX

3. DEFINITION
The product mix also called as product assortment , refers to the complete
range of products that is offered for sale by the company . In other words ,the
number of product lines that a company has for its customers is called as
product mix .

4. PRODUCT LINE
The product line refers to the list of
all the related products manufactured
or marketed by a single firm . The
number of products within the
product line is called as the items.
For eg , the product lines of ITC are
FMCG, hotels paper board and
packaging agribusiness.

6. TYPES OF PRODUCT MIX
• Breadth :
The Breadth of a product mix shows the different kinds of product lines of product lines that
firm carries .Simply ,it shows the number of items in the product line . Eg, ITC products .
• Length :
The length of a product mix refers to the number of items in the product mix .
• Depth :
The depth of a product mix refers to the variants of each product in the product line .
• Consistency :
The consistency of a product mix shows the extent to which the product lines are closely related
to each other in terms of their end – use ,distribution requirements ,production requirements,price ranges
,advertisingmedia,etc.

8. THANK YOU