9. 1. Adding new products lines, thus widening
its product mix.
10. SAMSUNG has many product lines
within its product mix. It produces
mobile phones, televisions,fridge,
washing machines etc.each having
a different product line.
11. 1. Adding new products lines, thus widening
its product mix.
2. Company can lengthen its product line.
12. For ex: Televisions
SAMSUNGkeeps on lengthening its
product line by introducing LED, LCD, plasma,
Smart range in its television product line.
13. 1. Adding new products lines, thus widening
its product mix.
2. Company can lengthen its product line.
3. Deepening its product mix. Adding more
products variants to each product which
can be up-market, down-market or both of
them.
14. For ex: Mobile Phones
SAMSUNGkeeps on introducing its new
mobile phones thus deepening its product line.
15. 1. Adding new products lines, thus widening
its product mix.
2. Company can lengthen its product line.
3. Deepening its product mix. Adding more
products variants to each product which
can be up-market, down-market or both of
them.
4. Company can pursue more product line
consistency.
16. These slides were created by Ankit Kumar, IIT
Delhi, during a Marketing internship by Prof.
Sameer Mathur, IIM Lucknow