The document discusses Nestle's product line and marketing presentation. It defines a product line as a group of related products that serve similar functions, target the same customer groups, and have comparable price points. Nestle's extensive product line is organized into categories including milk and nutrition products, infant products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending/food services. The presentation provides an overview of Nestle's diverse assortment of goods.

1. Presentation of marketing
Submitted to
Sir Ihsan ur rehman

2. product line
 A group of products that are clearly related because they
function in a similar manner are sold to the same customer
groups, are marketed through the same type of outlets or fall
within given price ranges
 PRODUCT MIX:A Product Mix also called a PRODUCT
ASSORTMENT is the set of all products and items a
particular seller offers for sale
 PRODUCT MIX:WIDTH
 :LENGTH
 :DEPTH

3. PRODUCT LINE OF NESTLE

4. Milk and nutrition
products

5. Cont…

6. Infant products

7. beverages

8. Cont…

9. Beverage systems

10. Prepared dishes and cooking

11. Cont…

12. Cont…

13. Cont…

14. Chocolates and confectionery

15. Cont…

16. Cont…

17. VENDING AND FOOD SERVICES

18. Cont…

19. culinary