2. PRODUCT LINEPRODUCT LINE
A product line is a group of products that are closely
related because they function in a similar manner,
are sold to the same customer groups, are marketed
through the same types of outlets, or fall within given
price ranges. Product line is the number of items include
I.Product line stretching
II.Product line Filling
3.
4. Product MixProduct Mix
Honda Cars Honda Bikes Honda Power
Equipments
A range of associated products that yields larger sales revenue when
marketed together than if they were marketed individually or in isolation
from others.
Cars
Sports Cars
Bikes
Sports Bikes
Generators
Water Pumps
Mowers
Trimmers
Snowbl owers
