A product line refers to a group of related products that are marketed similarly to customers. There are two types of product line strategies: stretching and filling. Product line stretching involves lengthening a company's existing product line by adding different or additional features. Product line filling means introducing new versions of existing products within the same price range to fill out the current product selection. Bata Shoes employs both product line stretching and filling strategies by expanding its shoe offerings.

1. Product & services
Decision

2. PRODUCT LINEPRODUCT LINE
A product line is a group of products that are closely
related because they function in a similar manner,
are sold to the same customer groups, are marketed
through the same types of outlets, or fall within given
price ranges. Product line is the number of items include
I.Product line stretching
II.Product line Filling

3. Product LineProduct Line
BATA SHOES PRODUCT LINEBATA SHOES PRODUCT LINE

4. PRODUCT LINE STRETCHINGPRODUCT LINE STRETCHING
Product line stretching occurs when a company lengthensoccurs when a company lengthens
Its product line beyond its current range based on additionalIts product line beyond its current range based on additional
Or different features.Or different features.
Stretching
Bata shoes

5. PRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE FillingPRODUCT LINE Filling
Product line filling is the type of product line extension
to introduce new version of existing product in the market
within the same price range.
BATA PRODUCT LINEBATA PRODUCT LINE
FILLINGFILLING

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