The talk I gave at Community 2.0 that described some problems with social networking today and how the buidling blocks of distributed social networking might help improve the situation.

1. What we should take for granted
in online communities
The building blocks of Distributed Social Networking (DiSo)
Presented at Community 2.0 by Chris Messina
Las Vegas, May 14, 2008

2. Overview

3. Overview
• My background

4. Overview
• My background
• Enemies of social networking

5. Overview
• My background
• Enemies of social networking
• Why were the silos built?

6. Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen

7. Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks

8. Overview
• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks
• The DiSo Project

9. My background

10. CivicSpace
A network of grassroots political organizing sites

11. Spread Firefox
A vast collective of volunteer marketers

12. BarCamp
A worldwide community around unstructured events

13. Flock
A browser for the distributed social web

14. Coworking
A loose network of shared workspaces

15. Citizen Agency
Consultancy focused on community “in-reach” marketing

16. DiSo Project
Open source, distributed social networking infrastructure

17. Spot the trend?

18. The Starfish and the Spider
The Unstoppable Power of Leaderless Organizations

19. Enemies of social
networking

20. Consuming
Participating
Source: groundswell.forrester.com

21. Consuming
Participating
Source: groundswell.forrester.com

22. Consuming
Participating
Source: groundswell.forrester.com

23. Enemy No 1.
Signing up for
a new account

25. Enemy No 2.
Adding friends

28. Enemy No 2½.
Inviting friends

30. ✖

32. ✔

33. Enemy No 3.
Profiling-filling,
linking your services

36. Satisfaction

37. Satisfaction

38. FriendFeed

39. Enemy No 4.
multiplying inboxes
& BACN

41. “Email you want, but not right now.”

42. Enemy No 5.
Finding & joining
your groups

43. Viddler

44. Enemy No 6.
Duplicating content

45. 10 Interesting Things I Learned About Ansel Adams
by Thomas Hawk, Some rights reserved.

48. Copyright © 2008, Six Apart

49. Why were the
silos built?

50. bands
college students
professionals
All about the niches bitches!

51. everyone!
everyone!
everyone! (w/ a job)
Then niche sites traded focus to serve “everyone”
:(

53. System-centric
design

54. System-centric
value

55. Source: Le Monde

56. Source: Mick Hagen (mickhagen.com)

57. Users are not the
same thing as
customers!

58. The web citizen

59. the web citizen
has identity

60. the web citizen
has provenance

61. the web citizen
has friends

62. the web citizen
has enemies

63. the web citizen
has agency

64. The building blocks

65. Activities

66. noun verb noun [context]

67. Chris tweeted Niches bitches! from SMS

68. Chris bought 300 from Amazon.com

69. FriendFeed

70. Contacts, friends
& identity

71. Dopplr

72. Pownce

73. Google Friend Connect

74. Messaging &
notifications

76. Twitter

77. Brightkite

78. Permissions

79. Basecamp

80. Plaxo Pulse

81. Flickr & Yahoo! Mash

82. Brightkite

83. Fire Eagle & Dopplr

84. Groupings

85. barackobama.com

86. Upcoming

87. The DiSo Project

89. More...
http://diso-project.org
http://groups.google.com/group/diso-project
http://diso.googlecode.com
http://ma.gnolia.com/groups/diso
http://flickr.com/groups/diso
http://slideshare.net/group/diso

90. Me
http://factoryjoe.com
http://twitter.com/factoryjoe
http://flickr.com/photos/factoryjoe
http://citizenagency.com

91. Me
http://factoryjoe.com
http://twitter.com/factoryjoe
http://flickr.com/photos/factoryjoe
http://citizenagency.com
http://vidoop.com

92. End.
Neural network images by Mark Miller