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Social Media At IBM

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My presentation on IBM's experience of social software, from the 2007 European Corporate Blogging Summit

Published in: Technology, Sports
  • Nice Presentation.
    Keep in Touch .rmptechnologies.com
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  • Social Media At IBM
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  • great
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  • 2008: Wikipedia! Wikimedia! Mediawiki! Wikinews! Wikisources! Wikispecies! Wikicommons! Wikiquote! Wikibook! Wikiversity! Wiktionary! ... Wikia!!!
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  • Companies need to be living and breathing this stuff to be taken seriously in the market.
    It’s the same as with the Internet in 1997.
    This is where we are today. If you don’t use these tools, you should start taking a look.

    The technologies we have discussed are forcing companies to look at themselves, their work, and their relationships with customers in a new light.
    They can encourage a healthier relationship with customers.
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Social Media At IBM

  1. Social media at IBM <ul><li>Andy Piper </li></ul><ul><li>IBM Software Group </li></ul>
  2. http://flickr.com/photos/andypiper/330744666/
  3. <ul><li>The IBM blogosphere </li></ul><ul><li>External engagement </li></ul><ul><li>Other social media & the future </li></ul>
  4. Blogging: what have we learned?
  5. http://flickr.com/photos/killermart/34566562/
  6. IBM Social Software: Driven from our own needs
  7. “ It is hard to find the right people to collaborate with” “Collaborative work is not integrated into business processes. Tools are not integrated into tasks. Products come first, not integration.” “How can we encourage collaborative behaviors?”
  8. http://www.flickr.com/photos/craggie/536320450/
  9. The internal blogosphere Integrated with worldwide employee directory and intranet security November 2003 pilot launched mid 2005 8,000 users June 2006 version 2 September 2006 20,000 users June 2007 version 3 Now 35,000 users 10,000 blogs * UK second largest group of users * number of active blogs varies
  10. Recommend Extensions Profile picture
  11. “ When I started in this new role, the first thing I did was search for and subscribe to relevant communities …” “ I subscribe to people I know and thought leaders … to know what their thinking is” “I was able to troubleshoot an issue at a customer location by searching in blogs …” “Using my blog, I reduce the number of emails I send. I just write one blog post to share information…”
  12. http://flickr.com/photos/shawdm/820926627/
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  15. Building communities
  16. http://flickr.com/photos/jm3/98030303/
  17. http://flickr.com/photos/hans-on-experience/14188376/
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  20. http://flickr.com/photos/magdazine/1339176951/
  21. New media builds strong(er) communities
  22. “ cartoons on the back of business cards” http://gapingvoid.com
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  26. http://flickr.com/photos/zhent/574472488/
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  30. Social media - the new reality of the Web
  31. Questions?
  32. Andy Piper [email_address] +44 1512 664305 http://andypiper.co.uk/
  33. <ul><li>http://andypiper.co.uk </li></ul><ul><li>Also writing at: </li></ul><ul><li>http://eightbar.co.uk/ </li></ul><ul><li>http://hursleyonwmq.wordpress.com/ </li></ul><ul><li>http://soatipsntricks.wordpress.com/ </li></ul><ul><li>http://gametomorrow.com/ </li></ul>
  34. The images in this presentation are either by the author or are Creative Commons licensed images from Flickr Thanks to: http://flickr.com/photos/killermart/34566562/ http://www.flickr.com/photos/craggie/536320450/ http://flickr.com/photos/shawdm/820926627/ http://flickr.com/photos/jm3/98030303/ http://flickr.com/photos/hans-on-experience/14188376/ http://flickr.com/photos/zhent/574472488/ And thanks to Hugh McLeod for his cartoon http://www.gapingvoid.com/Moveable_Type/archives/004000.html

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