Identity is the platform (Toronto)

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Identity is the platform (Toronto)

  1. 1. IDENTITY IS THE PLATFORM Chris Messina • sLab, OCAD Building • Toronto, Ontario • October 20, 2009
  2. 2. W H O I THIN K I AM
  3. 3. @chrismessina
  4. 4. etc.
  5. 5. WH O D O Y O U TH IN K YOU AR E?
  6. 6. “ D A TA C AP IT AL”
  7. 7. Death of a Web App
  8. 8. Photo by Mathieu Thouvenin
  9. 9. Kevin Rose Daniel Burka Leah Culver Photo by Mathieu Thouvenin
  10. 10. We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/ export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.
  11. 11. 1. No export of relationships 2. No way to leave a forwarding address
  12. 12. Logo collage by Stabilo Boss
  13. 13. Logo collage by Meg Pickard
  14. 14. S O C I A L OB JECT S
  15. 15. All this data that we’re creating has value!
  16. 16. A C TI V I TY S T R EAMS
  17. 17. icons by Fast Icon
  18. 18. Add contact Dave Recordon Add subscriptions Worst username evar. Contact details San Francisco, CA Status updates davidrecordon.com Photos Bookmarks Your message (optional) Blogs Hi there! We met that conference last week. I’ve subscribed to your daveman692 updates on my site. Facebook -Chris Location Music Movies Slide presentations Events Travel Local reviews Books Access requires permission from Dave Inspired by Jyri Engeström
  19. 19. activitystrea.ms
  20. 20. Identity and data capital matter icon by Seedling Design
  21. 21. A NE W P L A TFOR M WAR
  22. 22. VS Facebook Connect OpenID
  23. 23. “The Internet was built without a way to know who and what you are connecting to.” —Kim Cameron, Problem Statement, The Laws of Identity
  24. 24. The Power of Facebook Connect Establishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.
  25. 25. Photo by Mike Wooldridge
  26. 26. The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom
  27. 27. O P E N ID
  28. 28. Photo by Teresa Stanton
  29. 29. So, who thinks they have an OpenID?
  30. 30. Usual suspects • Google • Yahoo! • AOL • MySpace • WordPress • etc
  31. 31. Where can you use your OpenID?
  32. 32. *Source: Janrain OpenID adoption across the web continues to grow
  33. 33. UserVoice Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
  34. 34. Interscope Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
  35. 35. sulit.com.ph Identity Providers Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
  36. 36. “We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.” — David Heinemeier Hansson, 37Signals
  37. 37. “Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.” — Eric Eldon, VentureBeat
  38. 38. YOU A R E THE P LAT FOR M
  39. 39. These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.
  40. 40. I DE N TI TY I S TH E P LAT FOR M
  41. 41. Overview I. Me at the center II. Smarter user agents & filters III. Faceted identity IV. Data is capital
  42. 42. I. Me at the center
  43. 43. Photo by miss:anthrope
  44. 44. Photo by amanda kelso
  45. 45. Mazlow’s Hierarchy of Needs morality, creativity, spontaneity, problem solving, lack of prejudice, Self-actualization acceptance of facts self-esteem, confidence, achievement, respect of others, Esteem respect by others friendship, family, sexual intimacy Love/belonging security of: body, employment, resources, Safety morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion Physiological
  46. 46. Growing comfort with real identity
  47. 47. Growing comfort with real identity
  48. 48. Identity
  49. 49. “My account has now been held hostage for a week,” another reader wrote. “Some of my friends think that I have deleted (my profile) or even blocked them... None of my friends or family can see my profile or even find it in search. It’s as if I simply deleted my account or blocked all of them from seeing it without even a word.”
  50. 50. Mazlow’s Hierarchy of Needs morality, creativity, spontaneity, problem solving, lack of prejudice, Self-actualization acceptance of facts self-esteem, confidence, achievement, respect of others, Esteem respect by others friendship, family, sexual intimacy Love/belonging security of: body, employment, resources, Safety morality, the family, health, property breathing, food, water, sex, sleep, homeostasis, excretion Physiological
  51. 51. II. Smarter user agents & filters
  52. 52. Image credit: Mashable
  53. 53. III. Faceted identity
  54. 54. Attributes, activities, and connections
  55. 55. Photo by Johanna MacDonald
  56. 56. High school
  57. 57. High school After high school
  58. 58. Photo by Brian Herzog
  59. 59. IV. Data is capital
  60. 60. Photo by Ben Ward
  61. 61. Overview I. Me at the center II. Smarter user agents & filters III. Faceted identity IV. Data is capital
  62. 62. A call to arms.
  63. 63. The end. chris@citizenagency.com • @chrismessina • factoryjoe.com Typeface: FTF Flama™ by Mario Feliciano

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