New Media Marketing


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An introductory look at new media marketing concepts. Generate visibility for your brand right now!

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New Media Marketing

  1. 2. <ul><li>Google Page Rank - Brainchild of Larry Page and the cornerstone of Google's link analysis. Google uses PR to determine where your website gets shown. </li></ul><ul><li>Links are like votes or “recommendations” </li></ul><ul><li>some votes are more important than others. </li></ul><ul><li>Google scans content - text-matching techniques. </li></ul><ul><li>Links in comment fields are great for traffic. </li></ul><ul><li>PR – Not just links , but also fresh content! </li></ul><ul><li>Page Rank on Google Toolbar. 1-10 </li></ul>
  2. 3. <ul><li>How does Google makes so much $$$ ? </li></ul>Search Network Content Network Each click drops a few more pennies into Google bank.
  3. 4. <ul><li>How does Google makes so much $$$ ? </li></ul>Search Network Content Network Adsense Each click drops a few more pennies into Google bank.
  4. 5. Visit : Wayback Machine provides links to older versions of a webpage.
  5. 6. Digg is a place for people to discover and share content from anywhere on the web... <ul><li>Who’s behind Digg? </li></ul><ul><li>Founded by Kevin Rose T.V Show host, </li></ul><ul><li>The team is led by CEO Jay Adelson , </li></ul><ul><li>founder of the billion-dollar company Equinix ( EQIX ). </li></ul><ul><li>Hosts of Diggnation video cast: showcases the week's top user submitted videos </li></ul>
  6. 7. <ul><li>Everything on Digg — from news to videos to images to Podcasts, is submitted by community members. </li></ul><ul><li>Once something is submitted, other people see it and Digg what they like best. </li></ul><ul><li>If your submission receives enough Diggs , it is promoted to the front page for the millions of our visitors to see. </li></ul><ul><li>Submissions are separated by categories as well as time of submission. </li></ul><ul><li>Commenting and adding “friends” are part of the marketing game on Digg. </li></ul>Digg why is this site so important?
  7. 9. Facebook is a social networking website Who’s behind Facebook? Mark Zuckerberg – 23 years old. Zuckerberg launched Facebook from his Harvard dorm on February 4, 2004. Initially, membership was restricted to students of Harvard College. Members posted their yearbook pictures access expanded to Stanford , Columbia , and Yale . The world's youngest self-made billionaire with a net worth of $1.5 billion &quot;on paper.“
  8. 10. Marketing on Facebook tips : <ul><li>Import your blog’s RSS feed to your FB profile. </li></ul><ul><li>Don’t make millions of friends, make the right friends. </li></ul><ul><li>Be active in relevant groups or start new ones. </li></ul><ul><li>See what other apps marketers are using. </li></ul><ul><li>Get informed of events – events feature. </li></ul><ul><li>Stop Poking People... </li></ul><ul><li>Inviting 20 friends to use apps makes you loose friends fast! </li></ul>
  9. 12. ASW - An exclusive invitation-only network Who’s behind AsmallWorld? Founded by Erik Wachtmeister, a former investment banker. Membership is private, by invitation only. Currently only 300,000 members. The network includes people such as: Naomi Campbell, Ivanka Trump, James Blunt, Quentin Tarantino, Renny Harlin Problematic users are immediately exiled to a separate network called aBigWorld ; Ads on aSmallWorld include, Mercedes-Benz, Fashion Shows and other high end products.
  10. 14. twitter world’s first micro blogging network Who’s behind Twitter? Twitters main question is: What are you doing? Twitter began as a research and development project inside San Francisco start-up company Obvious, LLC in March 2006 and was used internally. Due to Twitter's success, there have emerged a number of sites that imitate its concept such as – Jaiku – Pownce and Dodgeball . As many as 111 such &quot;Twitter-lookalikes&quot; internationally.
  11. 18. <ul><li>Consistently building links, to your website / blog </li></ul><ul><li>Updating content regularly, news / reviews / information... </li></ul><ul><li>Being active in social groups </li></ul><ul><li>Spreading the messaging through multiple services. </li></ul><ul><li>Add Value to the Wider Community. </li></ul>
  12. 19. Make a stupid... Uhh I mean “ Viral ” video!