Upsure is an amazing digital platform that empowers Insurance Companies, Banks, Brokers, Web Aggregators and customers in their sales and services journeys. It's a full stack solution that caters to ALL functions across the Policy Life Cycle- front end and back end. Upsure is designed and developed by Insurance domain experts with impeccable work credentials in India, Asia, Europe and US. Upsure is product, business line and geography agnostic- It's a simple to use, easy to install new age platform that helps insurance businesses reduce their operating costs by 30%, increase productivity by 2x and improve customer delight significantly

1. Upsure Opportunity
2023
Contents
• Problem Statement
• How Upsure Helps?
• How Does It Work?
• Market Opportunity
• Our Business Strategy
• 5 Levels of Growth
• Technology Strategy
• Markets Under Focus
• Our Team
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2. Problem Statement
Everyone needs Insurance, but its penetration is low, because its expensive, difficult to understand and not
personalized to match the evolving needs of customers.
A key reason is, Insurance business is stuck in legacy systems that do not support innovation
to cut costs and provide better user experience.
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3. Insurance Penetration- India and the World
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4. <4%
Insurance
Penetration in India
In the Past, Insurance failed to benefit
from the digital wave..
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5. 71% 26% 68% 67% 50%
Research online
Before buying
Buy
Online
Ready to
Download
Apps of their
Insurers
Ready to attach
IOT devices to
reduce Car
Insurance
Premiums
Ready to share
lifestyle data for
best deals
But The Trend Is Changing…
Almost all aspects of customer lifestyles
are digitally empowered, but Insurance
lags behind significantly.
Digital empowerment is not about selling
policies online. It is a whole lot of features
that engage, personalize and embed
insurance benefits into the ecosystem
surrounding the lives of the customers.
Source: Insurance 2020: The digital prize – Taking customer connection to a new level. PwC
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6. How Upsure Helps?
• Intuitive Personalized Experiences
• Holistic Solutions Beyond Risk Covers
• Meaningful Engagement Beyond Policy Sales & Servicing
• Seamless Digital Experiences across all Touch Points
• Leveraging Diverse Data Signals
• Omni Channel Access across Ecosystem Partners
Our unified, digitized platform reduces operating costs
significantly and facilitates customized experiences.
Insurance becomes more affordable, benefits tangible,
services efficient and engaging.
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7. Fully deployed Upsure’s Unified InsureTech Platform can empower
Insurers/Distributors to increase their sales, reduce costs and improve Ux substantially
Improves
User
Experiences
Reduces
Costs by:
~ 30%
Increases
Sales by:
~ 100%
Proven Benefits of Upsure
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8. • Step 1: Integrate Ecosystem Players, Communities, Startups,
to share Services & Data through APIs
• Step 2: Insert this data into user journeys of Insurance &
Non-Insurance products
• Step 3: Using Big Data from multiple User touch points, underwrite
risks better, faster and cheaper
• Step 4: Create innovative Products & Services through Disruptive
business models.
• Step 5: Change the way insurance works using AI, ML and visual
recognition to achieve exceptional Ux & competitive advantage
over those who merely focus on price comparison sites.
How Does It Work?
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9. Upsure’s Competitive Advantages
 Speed To Market: The Low Code/No Code Configuration platform helps much faster
delivery than competitors
 Flexibility: The Micro Services architecture supports module wise, feature wise
deployment to help customers choose only those functions they like to digitize first
 Lower Costs: Overall product and its implementation is nearly 50% cheaper than similar
products in the market
 Global Partnerships: Upsure has strategically tied up with Global players of PwC, KPMG,
IBM, HCL Tech and Marsh McLennan for business leads across the world.
 Ecommerce to Ecosystem: Customers are buying insurance from Retail Stores, Tech
Platforms, Utility Services etc. Upsure helps Insurers move beyond Ecommerce to Ecosystem
.
 Engagement: Insurance is a low touch trade. Insurers connecting to the Ecosystem through
Upsure help them with better data for product design, pricing, sales and user engagement.
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10. Market Opportunity*
*Source: Acumen Research and Consulting
• The Available InsureTech Market has Two
segments: 1. B2C, 2. B2B
• The B2B Market segment is further divided into
(a)the Legacy Systems & (b) the new age systems
• While specific break up of each segment is not
readily available, it’s evident that 2(b) is
fast growing, less capital intensive and more
impactful eventually in improving the ultimate
User Experiences
• Upsure is focusing on the 2b segment
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11. • Step 1: Identify the Target Group (TG) sharply. Our TG is B2B clients
in India, GCC, SE Asia, Europe and US with sizeable businesses
but struggling with legacy systems with high costs and poor Ux
• Step 2: Pick on fewer clients but pitch for deeper engagement and
Longer term engagement
• Step 3: Within the TG, focus on Banks, Insurance carriers and Brokers
and Affinity Partners – and prepare a tailor made pitch for each
sub segment
• Step 4: Customize Pricing to make our products pocket friendly
with low upfront costs but stable and continuous revenues.
• Step 5: Provide PaaS as the preferred pricing option with Monthly,
and Quarterly Payouts. Offer two modes: Fixed subscription fee
or a % of business revenue
Our Business Approach
We Follow a 5 Step Approach
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12. 5 Levels of Growth
Upsure is uniquely positioned to leverage all 5 Key Theme
playing out in InsureTech in a sequential order
01 Digitally Empower Distributors-
02
Embed Insurance in Ecosystem
03 Boost Customer Engagement, through
Value Added Services
04 Be Spoke Products. Digitally Cross Sell/Up sell
05 AI Powered Real Time Claim Payouts
Empower Insurers through back-end
System transformation
Strictly Confidential
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13. Technology Strategy
• Micro Services architecture and Low Code/No code
premise
• Tech stack to be future ready and not just for the present
• Tech Team to focus on Building the Product and
improving it continuously
• Partnerships with PwC, IBM and HCL for large
InsureTech installations
• Tie up with AWS, to become an ISP for Ready To Sign
up version of the product available off the shelf
• Upsure would plug in open source code wherever
readily available and use only latest tech stack both
in front end and back end
Strictly Confidential
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14. Markets under focus
Upsure’s Unified Digital Insurance
Platform can support any insurance
Business line in any key market in the
world.
USA
Business Partner in place
Customer pitches made.
POC Developed.
EU
UK
India
Malaysia
Singapore
GCC
Japan
Business Partners in place
Active Customers
More leads in pipeline
Business Partners in place
Active Customers
More leads in pipeline
Business Partners in place
Active Customers
More leads in pipeline
Business Partner in place
Customer pitches made
Lead Pipeline
Business Partner in place
Customer pitches made
Lead Pipeline
Business Partner in place
Customer pitches made
Lead Pipeline
Business Partner in place
Customer pitches made
Lead Pipeline
Revenue paying customers
POC Fee collected
Customer pitches in progress
In less than 2 years of GTM ( Going to
Market), Upsure is revenue positive and
has good pipeline of leads across
Asia, Europe, US and Middle East.
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15. From Ground Zero, he built
3 companies into Billion $+
Insurance Ventures
Aditya Birla Sun Life
Financial, Reliance Nippon
Life and IndiaFirst-Legal &
General Plc UK
Kiran Reddy
Co-Founder
Abhijit
Co-Founder
Nanda
Founder
Team had worked at the
frontline of Technology,
Data Sciences and
Financial Services- Mu
Sigma, Accenture etc.
Our Team
Solved hard
problems
for Fortune 10 as
data scientist.
Fintech enthusiast ,
Defined sales
strategy for global
insurers as CMO.
AIG and Metlife.
Created tech for
top 5 global
brokerage firm as
architect.. Worked
in USA for
Accenture , Wyeth
Pharmaceuticals.
Zayda
USA
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16. Confidential
Confidential
Confidential
Confidential
Thank You
Towards better
insurance.
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