Antti Inkeroinen from Neste describes their internal process of selecting Drupal as their next generation web content management system for an enterprise level corporation.

1. Choosing the
next generation
WCMS
Antti Inkeroinen, Enterprise architect
April 12, 2016

2. About Neste
11.4.2016 2

3. 3
History of Neste
Neste and IVO merge
to form Fortum
Major
investments at
Porvoo and in
Singapore and
Rotterdam
Neste was
created to secure
Finland’s oil
supply
Naantali refinery
Neste Oil spun
off from Fortum
and relisted
Porvoo refinery The world’s
leading producer
of renewable
diesel today and
one of the world’s
leading base oil
producers
03/05/2016
1948 1957 1965 1998 2005 20132007-
2011

4. We operate in three business areas
5/3/2016
Oil Products
Renewable
Products
Oil Retail

5. Neste in numbers
5/3/2016
Revenue
€ 11 billion
Comparable
operating profit
€ 925 million Several years in
the Global 100
list of the world’s
most sustainable
companiesLargest owner
the Finnish State
(50.1%)
5,000
employees
in 15 countries

6. Neste globally
5/3/2016
• Porvoo
• Naantali
• Rotterdam
• Singapore
• Bahrain
(joint venture,
Neste's
share 45%)
Production: Sales and marketing:
• Espoo
• Stockholm
• Tallinn
• Riga
• Vilnius
• St. Petersburg
• Geneva
• Beringen
• Houston
• Toronto
• Dubai
• Singapore
Headquarters: Espoo

7. Background
for the Neste
web renewal
5/3/2016 7

8. Background
• Neste had accumulated technical architectural debt before
the Internet renewal “program” started
• The old web architecture was mainly based on Tieto
proprietary CMS (Elevation), Sharepoint & .asp
applications
• Old technologies: Visual basic 6, Windows NT, Windows
2003…
• The web renewal projects had been postponed many
years because of the other projects
• There had been lot’s of changes since the last web related
projects:
• Organizational
• Business & marketplace
• Technological

9. 03/05/2016 9
Neste Oil’s digital services (2013)
Group Oil Retail OPR RefineriesInternetExtranetSome
Card Web Close
Neste Oil Extranet
(REX)
nestelube.net
Suomi
Korttiextranet
Nesteoil.com
Nesteoil.fi
nesteoil.se
Nesteoil.xx
.ru, .lt, .lv, .ee
Neste.fi
Kilpilahti.fi
Kajaaninoljyvahi
nko.fi
www.nesteoileve
nts.com
Campaigns
NO stations
websites
Fb: Neste Oil’s
Summer trainees
Fb: Naantali
Refinery*
Fb: Neste Oil
Bensis
Tw: Neste Oil
Careers
Youtube: Neste Oil
Finland
OilExtranet
(Nordicsales)
(tukkumyynti)
Project extranet*
Fb: Neste Oil
Lithuania
Tw: Neste Oil
Latvia
Ln: Neste Oil
Neste Oil app
SaPaextranet*
nestekampanja.fi
Youtube: Neste Oil
Latvia/Lithuania
Kauppias Retro

10. Starting point
Before the first RFP
17.4.2013 10

11. 17.4.2013 11
Planning phase ~2-4 years
• Lots of internal lobbying around digital services
• Digitalization was not that big trend in 2011-2012
• Digital vision/strategy on the corporate level
• Various pre-studies in different BUs
• Various digital roap-map exercises
• Benchmarking
• Meetings with other companies
• Meetings with vendors & tech partners
• Technical architecture planning

12. Added value of the digitalization?
Source: MIT center of digital business; Building blocks of digital business

13. Source: MIT center of digital business; Building blocks of digital business

14. 17.4.2013 14

15. 15
C U S T O M E R E X P E R I E N C EC U S T O M E R E X P E R I E N C E
Brand
Product/
service
Organization>
prom
ote
>
persuade
>
N
urture
>
C
onvert
>
Service
>
G
row
value
>
G
row
prom
oter
CUSTOMER LIFECYCLE
Marketing Sales Delivery
Relation
ship
People
Process
Information
Technology
People
Process
Information
Technology
People
Process
Information
Technology
People
Process
Information
Technology
CUSTOMER
SATISFACTION
& NPS GOALS
EFFICIENCY &
EFFECTIVENESS
GOALS
T O U C H P O I N T S
C A P A B I L I T I E S
A C T I V I T Y C H A I N

16. 16

17. OUR DIGITAL VISION
“Creating digital experiences that drive
customer convenience, satisfaction, loyalty,
and trust”
17.4.2013 17

18. 12.12.2014 18
Future Retail’s Internet Service
• Efficient and easy to use service, which takes into account of the needs of different customer
groups
• The service suitable for different usage situations and different devices
• One common service for all customer segments will benefit customers and will bring cost
savings to Neste Oil .

19. Architectural
planning
16.4.2014 Kehittäminen/Milla Stenfors 19

20. 9.1.2014 20
High-level functional architecture
based on BU interviews
Content management system
- Publicly available data & information
eCommerce
Online services
- Without login
Online services
- With login

21. Neste Oil digital channels: Now & future
21
NOW 2015 …
Neste.fi
Nesteoil.com
Extranet
services
Neste Oil Digital Channels Ecosystem
Provide basic services via
different sites & channels
Consistent, comprehensive & value adding online
user experience in different interfaces
New business opportunities
Modular and agile platform to support changing
business needs
VALUE
PROPOSITION
Local sites
3rd party sites

22. Neste Oil
web
Experience
Content
mgmt
Search &
metadata
Product
information
mgmt
eCommerce
& payments
Customer
service
interaction
mgmt
Analytics &
optimization
Personaliza
tion &
customizati
on
Marketing
automation
Digital asset
mgmt
Authenticati
on &
identity
mgmt
Back-
end,
integrati
ons
Building
blocks of the
future web
services

23. 21.11.2012 Antti Inkeroinen 23
Factors that influences the planning
• Neste Oil current web architecture and services
• Resources: personnel and monetary resources
• Internal knowledge (tech & web)
• Organizational culture
• Suitable (local) partners
• ICT/Neste Oil project model
• ICT/Neste Oil sourcing models/principles
• Neste ICT short/medium/longterm architecture
• Other Neste ICT projects

24. Selecting the
solution &
vendor
17.4.2013 24

25. Solution shortlisting criteria's
• Fit for Neste Oil business needs
• eCommerce, online services
• Vendor support
• Multiple vendors (Nordic)
• Local support (Finland)
• Costs
• Cost effective development
• License costs
• Total costs of solution
• References
• Relevant references
• Happy customers
• Growing market share (Nordic)
• Technical feasibility
• Architectural simplicity
• Easiness of development
• Cloud support
18.3.2014 Antti Inkeroinen 25

26. After second shortlisting round:
two possible solutions & six vendors
• Official Request for proposal (RFP) out in the end of May
2014
• Eliminating vendors from 6 to 4 after the vendors
written proposals
• Meetings with 4 vendors (Aug/Sept 2014)
• Selecting one tech vendor after various internal and
external discussions by Neste steering group in Sept
2014
• Different vendor for concept&UI work
• Actual implementation sprints started in October 2014
• First Neste Drupal project www.neste.com go-live in
May 2015