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Developing truly personalised experiences


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Exove Extends keynote on Dec 13th, 2017

Developing truly personalised experiences by Simon Chapman from Acquia

Acquia powers some of the world’s biggest and most well-known websites, delivering personalised content whatever the channel, location or device. We’ll take a deep dive into the technologies and components of the Acquia platform and explore traditional development methods versus headless or decoupled architectures. We’ll outline the benefits of using modern JS frameworks whilst delivering personalised experiences that capture your customers ‘in the moment’, which ultimately can be measured through analytics...and as your customer data grows, we’ll talk about how this ‘big data’ can be used to drive reporting, customer journeys and the ‘next best action’.

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Developing truly personalised experiences

  1. 1. December 2017 / Simon Chapman / Senior Solutions Architect, UK.
  2. 2. 1,200+ Enterprise Customers Who We Are The leading provider of cloud-based, digital experience management solutions according to Forrester and Gartner HQ in Boston with 14 global offices in 7 countries 780+ Employees 2,000+ Partners Inc.5000 Fastest Growing
  3. 3. API Digital Applications Web & Headless Digital Experience Assembly Acquia Lightning & Drupal Cloud Development, Delivery, Management Acquia Cloud & Site Factory Experience Personalisation Acquia Lift Commerce Experiences Acquia Commerce Manager Customer Journeys Acquia Journey Digital Asset Management Acquia DAM Web Mobile Marketing Social IoT Commerce Customer Serv. Customer Exp. The Acquia Platform
  4. 4. ©2017 Acquia Inc. — Confidential and Proprietary Individual Segment Market GeographyTarget based on: Example uses: > Browsing history > Previous purchases > Spend and AOV > Logical groups > Characteristics > Summary prefs > Market trends > Most popular > Related to others > Cultural differences > Law and rules > Tech adoption > Tailored promotions > Loyalty offers > Predicting actions > Campaign planning > Products / bundling > Seasonal activity > Product selection > Related products > Strategy > Partner selection > Local MarComms > Product Priorities We can target customers in a variety of ways
  5. 5. ©2017 Acquia Inc. — Confidential and Proprietary Mapping Out Customer Journeys Without a digital map and orchestration, your customer journeys are often… ● hand drawn ● time consuming to reproduce and update ● not meant for collaboration with others ● not connected to your actual customer experiences ● siloed from content, data, and metrics
  6. 6. ©2017 Acquia Inc. — Confidential and Proprietary Teams map journeys together...Here’s an example ©2017 Acquia Inc. — Confidential and Proprietary
  7. 7. Acquia Lift provides businesses with the ability to understand customer interactions, bringing together content and customer data from any source to personalise the message to their customers, whatever the channel, the location or the context. Now we’ll introduce Acquia Lift Content In Context Deliver a 1:1 personalised experience and adaptively segment customers in real time to deliver customized experiences Personalise On Any Platform Whatever the platform, connect with the right message, on the right channel at the right time. Real Time Segmentation Define visitor segments that adapt to changing behaviour on the fly. Reporting & Analytics Turn insight into action with pre-built and custom reports that visualise segments, A/B testing results, personalisation goal progression, and more.
  8. 8. How Acquia Lift Works
  9. 9. With Node.js in Acquia Cloud, you have a powerful set of tools to enhance your decoupled Drupal applications, and you can also create standalone Node.js applications that share data with Drupal. Node.js applications in Acquia Cloud provides: Maybe we should go decoupled? Support For Popular Frameworks Server-side rendering of front-end templates written in popular JavaScript frameworks such as Node.js, Ember, Angular and React. Flexible Proxy Layers Create powerful flexible proxy layers between clients and Drupal for enhanced security and performance. Speed & SEO Enhance your decoupled applications with improved speed, SEO and proxying capabilities. Run Stand-Alone Run stand-alone Node.js applications for real-time comms apps like chat servers, reporting and analysis or anything else!
  10. 10. Benefits of decoupling Managing apps for multiple digital channels on multiple development platforms is time consuming and cost intensive. Common complaints solved by decoupling are: This stuff doesn’t work out of the box with open source tools My customers can’t find my site – even with SEO optimization My site performance is optimized and still isn’t fast enough My application is hit with a spike in traffic and it takes too long to address
  11. 11. Deep Dive Demonstration
  12. 12. Thank You