Global marketing - Success, Failures and Strategy. Global Marketing is the ultimate game plan a company aspire to but to navigate it successfully you need to study the landscape of your market.

2. GLOBAL MARKETING
1. A marketing
strategy that
consciously
addresses global
customers, markets,
and competition in
formulating a
business strategy.

3. GLOBAL MARKETING
2. (Consumer
behavior definition)
An approach to
international strategy
that argues for
marketing a product
in essentially the
same way everywhere
in the world.

6. “Vuela en cuero,”
“Fly in Leathers”

7. “Vuela en cuero,”
“Fly Naked”

8. Pinto
Brazilian Slang

9. Pinto
Male Genitals

10. Mist Stick

11. Mist Stick
Manure Stick

12. Turn it
Loose!

13. Suffer
from
Diarrhea

14. Ke-Kou-Ke-La

15. “Bite the wax
tadpole”
“Female
horse wax”

16. Ko-kou-ko-le
Happiness in
The mouth

17. We Bring
You Back
To Life

18. We Bring
Your
Ancestors
Back To
Life

19. Global Marketing
Competition
Global Customers Markets

27. 3,100 Stores Worldwide

34. Why Global Marketing
To Survive
and Grow
To Diversify
Product and
Market Portfolios
and Improve
Competitiveness
To Capitalize on
the Attractiveness
of Additional
Country Markets
To Operate
Within a Global
Marketplace

35. 1. Learn to satisfy consumers in diverse
conditions;
1. Manage marketing tasks more efficiently
and effectively;
1. Preempt or counter competitive attacks
in more than one market;
1. Expand customer base to include
developed and developing nations
Why Global Marketing : To Survive and Grow

36. 1. Effects of seasonal and cyclical
fluctuations in one market offset by
others
2. Diversification increases market
size and enhances economies of scale
Why Global Marketing : To Diversify Product and
Market Portfolios and Improve Competitiveness

37. 1. Accommodate unlimited growth
2. Expand market size by expanding into other
countries
3. Maurice G. Hardy: Why expand into other
countries? A. Keep competitors in their own
countries; b. Take advantage of growing
opportunities in Europe and the Asia Pacific
Why Global Marketing : To Capitalize on the
Attractiveness of Additional Country Markets

38. 1. Goods, services, capital, technology, and
labor are going global;
2. Reduced government restrictions are
affecting global marketing;
3. Bilateral and multilateral negotiations are
reducing restrictions
Why Global Marketing : To Operate Within a
Global Marketplace

40. Mode of Engagement
Exporting
1. Direct Exporting
2. Indirect exporting

41. Mode of Engagement
Direct Exporting
Company sells
directly to
customers of
another country

42. Mode of Engagement
Indirect Exporting
Company sells
using
intermediaries
to the customers of
another country

43. Mode of Engagement

44. Mode of Engagement

45. Mode of Engagement

46. Mode of Engagement

47. Mode of Engagement
Money invested in
companies,
porperty or other
assets by people or
organizations from
other countires
:

49. Using the ANSOFF Product/Market
Growth Matrix choose a strategy in
growing and expanding Lambanog.
Choose a country. Explain why?
WORKSHOP

50. Orly Ballesteros, CPM-Asia
info@exlinkevents.com
www.linkedin.com/in/orlyballesteros/
Thank You Very Much!