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Orly Ballesteros | Success Institute | info@exlinkevents.com
What	You	Know	with	Your	
Customers	
What	You	Should	Know	with	Your	
Customers
Orly Ballesteros | www.successinstituteph.com |
info@exlinkevents.com
The process of defining a
marketing problem or
opportunity, systematically
collecting and analyzing relative
information, and recommending
actions.
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
1.	Define	the	Problem	
2.	Develop	a	Research	Plan	
3.	Collect	Relevant	Info.	
4.	Develop	Findings		
4.	Develop	
Findings		
5.	Marketiing	
Action
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Problem
Long Lines
in Bank
Tellers
Marketing Action
Automated
Banking
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Analyze
•  Market
•  Customers | Buyers
•  Marketing Opportunities
•  Marketing Problems
•  Marketing Actions
•  Marketing Performance
•  Competition
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Marketing
Research
Marketer Consumer	
Decision
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com

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Marketing Research 2019