An abbreviated version of a lecture I gave to the Cochise County Travel & Tourism workshop. The topic: getting involved in social media. In attendance were 100+ business owners from south eastern Arizona, most of which had limited engagement with social media. This is very much a BEGINNER class. You won't find advanced topics here.

1. Social for
Media Travel &
Tourism
Triage Providers
Presented by Evo Terra
at the
Cochise County Travel & Tourism Workshop

2. 1999

3. Web 2.0
Image: Web 2.0 Daniel F. Pigatto

4. Itʼs all
about
them.
Where is Paris by Spuz

5. What are
they
saying?

6. Where
are they
saying it?

8. Upset About Pending Beach Closure by Vicki & Chuck Rogers

9. R #1
x

11. R #2
x

14. R #3
x

16. R #4
x

18. R #5
x

20. I spy with my little eye by *.zielony

21. P.O.S.T

22. P.O.S.T
People…
who already do
business with you

23. P.O.S.T
Objective
listening, talking,
energizing, supporting
and/or embracing

24. P.O.S.T
Strategy
why do this, & who do
you need to convince?

25. P.O.S.T
Tactics
technologies and tools
that make sense

27. Go ahead, make my day by nal from Miami

28. Evo Terra