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IMPRESSIONS
FROM
SXSW
AUSTIN IS A CITY OF
CONTRADICTIONS.WILDLY LIBERAL
YET THE CAMPAIGN HOME OF
GEORGE W BUSH. POLISHEDYET
GRUBBY UNDER THE FIN...
THE CITY GRACIOUSLY OPENS ITS
DOORS TO NEARLY A THIRD ITS
POPULATION,WHO DESCEND ON
DOWNTOWN WITH LANYARDS AND
IPADS AND S...
UNOFFICIALLY AUSTIN IS THE
WORLD’S LIVE MUSIC CAPITAL AND
THIS IS NOT LOST ON THE SXSW
MASSES THIRSTY FOR
ENTERTAINMENT AN...
THANK GOD FOR UBER & LYFT.
AUSTIN IS A SPRAWLING CITY AND
MOST OF THE AFFORDABLE
ACCOMODATION IS A 20 MINUTE
RIDE AWAY.	

...
RAPIDLY UNDERGOING A PROCESS
OF GENTRIFICATION THE OTHER
SIDE OF THIS UNDERPASS WAS ONCE
OFF-LIMITS TO TEENAGE GIRLS,
FORB...
THE INSPIRATION FOR THOSE
COUNTLESS THEME BARS IN FITZROY
& SURRY HILLS COMES FROM HERE
SURELY.	

	

TEXAS GRILLS, CANTINA...
NOT EVERYTHING COOL ABOUT
AUSTIN WAS EXCLUSIVELY DIGITAL.
FOOD TRUCKS ARE A MUSTVISIT
DURING ANYONES STAY IN THIS CITY.
TH...
SOCO IS SOUTH OF LADYBIRD LAKE
AND IS WHERE THE QUIRKY SIDE OF
AUSTIN STARTS TO PRESENT ITSELF.
COME HERE FOR GOOD COFFEE,...
IT WOULDN’T BE A MAJOR FESTIVAL
WITHOUT THE ODD PEACEFUL
PROTEST. A LOT OF THEM WERE
RATHER NICHE & SLIGHTLY
DISTRACTING.
THE CROWDS ON SIXTH STREET. 	

	

ONLY A UNI TOWN COULD FILL
THESE BARS ON A NIGHTLY BASIS.
YOU REALLY DO NEED TO GET TO
THE BETTER TALKS EARLY IN ORDER
TO GET A SEAT. MUCH LIKE ONES
EXPECTATIONS OF DISNEYLAND, BE
...
CAN ANYONE SPY A MOVIE STAR IN
THIS PHOTO?
TRANSPORTATION WASVARIED AND
MORE OFTEN THEN NOT,
SPONSORED. HITCH A RIDE ON THE
INTERSTELLAR TRANSMISSIONS AT
YOUR OWN RI...
SO, LETS PLAY
A GAME OF
HOT OR NOT AT
SXSW 2015
1. WEARABLES?
2. DRONES?
3. UGC?
4. ARTIFICIAL
INTELLIGENCE?
ANSWERS
1. NOT
Perhaps due to fatigue or disinterest, wearable tech was no darling this year at SXSW with
most scratching ...
SO,	

WHAT WAS TRENDING THISYEAR
AND HOW DO WE ENSURE
CONTINUED RELEVANCE IN THIS
RAPIDLY CHANGING INDUSTRY?
AMY WEBB’S RULES TO REMAINING ON
TREND WERE SIMPLE:
1.  WHERE/HOW ARE PEOPLE
WASTING THEIR TIME
2.  WHERE/HOW ARE PEOPLE
H...
HERE ARE MY
HIGHLIGHTS FROM
SXSW 2015
ATTENTIONATION
MESSAGING
PLATFORMS
HAPTICS
AMBIENT
INTERFACES
CONSIDER A FUTURE WHERE
DECISIONS ARE MADE WITH A SWIPE
AND WIN OR LOSE IS DETERMINED
IN A MATTER OF SECONDS.WELL
THAT FUT...
CHAT COMMUNITIES AND
MESSAGING PLATFORMS LIKE LINE &
WHATS APP AND WE CHAT ARE ON
THE MARCH AND ARE NOW WORTH
MORE THEN TE...
HAPTICS IS AN OLD WORD THAT
NOW HAS A NEW MEANING. IT IS
THE COMMUNICATION OF TOUCH
AND TECHNOLOGY IS MAKING THIS
SENSE AS...
THERE ARE INTERESTING THINGS
HAPPENING WITH AMBIENT
INTERFACES AS DEVELOPERS WORK
TOWARDS ACHIEVING THAT GOAL
OF CREATING ...
COMMUTER UTILITY
PEDESTRIAN
LUXURY
LIFESTYLE LEVELER
TRANSACTIONAL
GENTRIFICATION
YES I HAVE ASSERTED ALREADY HOW
MUCH I LOVE THIS NEW WAVE OF
COMMUTER UTILITIES THAT
CONTINUE TO IMPRESS WITH THEIR
SIMPLE...
FUTURE OF
STORYTELLING
NARRATIVE
CONTROL
DATA ARTS
VIRTUAL
SOLIDARITY
LOOK UP THESE GUYS.	

THEIR WORK IS PRETTY COOL.
INTERNET OF
EDIBLE THINGS
CONSUMPTION
EFFICIENCY
TRACKABLE TECH
ACCOUNTABILITY
IS THIS THE FUTURE OF
CONVENIENCE AND MAYBE EVEN
URBAN GROCERY SHOPPING?	

	

PERHAPS.	

	

SEE: http://blog.uber.com/esse...
WANT TO KNOW WHETHER THAT
AVOCADO IS RIPE? WHY DON’TYOU
ASK IT:	

	

SEE:
https://www.youtube.com/watch?
v=Q4GdIV8G0dE
THE FUTURE OF HEALTH TECH IS
COLLIDING WITH FOOD TECH
ALLOWING SELF DISCOVERY &
DIAGNOSIS THROUGH PORTABLE
DIGITAL DEVICES...
AND LETS NOT FORGET TECH FOR
PETS…
TEMPORARY
ANONYMOUS
MESSY/REAL
ANTI-NETWORKS
WHERE MY
PARENTS AREN’T
ANOTHER BUZZ SUBJECT AT THIS
YEARS FESTIVAL WAS THE EMERGENCE
OF THE UNSOCIAL NETWORKS.	

	

THOSE ANONYMOUS AND
TEMPORARY...
SERVICE
MEMORY
AGGREGATED
CONDENSED
ACTIONABLE
DOMINANCE OF
THE PUSH-WEB
THE FUTUER OF ECOMMERCE IS
CURATED, POSSIBLY BROWSERLESS
AND INTELLIGENT ENOUGH TO
MAKE RECOMMENDATIONS AND
THEN LEARN AND...
WABI SABI
TRANSIENCE
IMPERFECTION
IMPERMANENCE
ILLUMINATING THE
PERILS OF YOUR
INNOVATION
HAPPINESS
THESE TWO MELBOURNIANS FROM
THE LAB GAVE AN INTERESTING TALK
ON THE DIGITAL SHIFT. LOOKING TO
A FUTURE WHERE INNOVATORS AR...
WABI SABI IS THE JAPANESE WORLD
VIEW OR AESTHETIC CENTERED ON
THE ACCEPTANCE OF TRANSIENCE &
IMPERFECTION.	

	

AS WE MATU...
SEE:	

http://www.toyota-global.com/
tokyoms2013/fv2/
TRANSHUMANIST
TECHNOLOGY AS A
LIBERATOR OF
HUMANS FROM THE
LIMITS OF OUR
BIOLOGY
CONSCIOUSNESS
REPLICAS
SEE:	

http://www.slate.com/articles/technology/
future_tense/2014/09/
virtually_human_we_need_human_rights
_for_cybercons...
SEE:	

https://www.youtube.com/watch?
v=KYshJRYCArE
THANKS
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
Impressions from SXSW 2015
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Impressions from SXSW 2015

Reactive was fortunate enough to attend SXSW this year, Brett, our man on the ground has returned inspired with plenty to share. His main impression of SXSW? A digital orgy of American proportions. Enjoy it with a margarita and food-truck-purchased taco, preferably.

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Impressions from SXSW 2015

  1. 1. IMPRESSIONS FROM SXSW
  2. 2. AUSTIN IS A CITY OF CONTRADICTIONS.WILDLY LIBERAL YET THE CAMPAIGN HOME OF GEORGE W BUSH. POLISHEDYET GRUBBY UNDER THE FINGERNAILS, COMPACT BUT SPRAWLING.A PLACE WHERE COWBOYS DRINK WITH HIPSTERS & TACO’S ARE FILLED WITH KIMCHI. WHAT BETTER A PLACE TO HOST THE WORLDS MOST RESPECTED DIGITAL ORGY.
  3. 3. THE CITY GRACIOUSLY OPENS ITS DOORS TO NEARLY A THIRD ITS POPULATION,WHO DESCEND ON DOWNTOWN WITH LANYARDS AND IPADS AND SCURRY FROM HOTEL TO CONVENTION CENTRE IN SEARCH OF THAT NEXT WHISPER OF INSPIRATION. THIS IS CONGRESS AVENUE,THE EPICENTRE OF COMMUTOR CHAOS DURING THE FESTIVAL - TAKE A PEIDICAB TO GET TOYOUR DESTINATION QUICKER.
  4. 4. UNOFFICIALLY AUSTIN IS THE WORLD’S LIVE MUSIC CAPITAL AND THIS IS NOT LOST ON THE SXSW MASSES THIRSTY FOR ENTERTAINMENT AND AVENUE TO NETWORK IN AFTER A LONG DAY LOOKING AT ROBOTS AND TALKING ABOUT THE ETHICS OF MARKETING VIOLENT COMPUTER GAMES TO MINORS. THE MARGHERITAS COME RECOMMENDED.
  5. 5. THANK GOD FOR UBER & LYFT. AUSTIN IS A SPRAWLING CITY AND MOST OF THE AFFORDABLE ACCOMODATION IS A 20 MINUTE RIDE AWAY. WIND THE WINDOW DOWN ON YOUR WAY BACK TO THE HOTEL AND YOU COULD BE IN ANY ROADTRIP MOVIE.THE CITY LOVES WILLIE NELSON AS DO THE RADIO STATIONS. JUST ASK THE DRIVER TO TURN THE RADIO UP.
  6. 6. RAPIDLY UNDERGOING A PROCESS OF GENTRIFICATION THE OTHER SIDE OF THIS UNDERPASS WAS ONCE OFF-LIMITS TO TEENAGE GIRLS, FORBIDDEN BY THEIR FATHERS TO CROSS OVER TO EAST 6TH ST FOR FEAR OF THEM RETURNING PREGNANT. NOW SPOTIFY HOST THEIR PARTIES HERE ANDYOU CAN GET A BIODYNAMIC GLASS OF WINE IN A BAR WITH POLISHED CEMENT FLOORS. AH PROGRESS.
  7. 7. THE INSPIRATION FOR THOSE COUNTLESS THEME BARS IN FITZROY & SURRY HILLS COMES FROM HERE SURELY. TEXAS GRILLS, CANTINAS, DAWG DEALERS & BOURBON BARS ALL PART OF THE PARADE. KEYNOTE SPEECHES ENDED AT 5PM, HAPPY HOUR STARTED NOT LONG AFTER.
  8. 8. NOT EVERYTHING COOL ABOUT AUSTIN WAS EXCLUSIVELY DIGITAL. FOOD TRUCKS ARE A MUSTVISIT DURING ANYONES STAY IN THIS CITY. THEY HANG IN PACKS ANDYOU CAN PAY USING A CREDIT CARD SWIPED ON AN IPAD AT MOST OF THEM. SIGN WITHYOUR FINGER. HOW EFFICIENT. CONVENIENT & DELICIOUS.
  9. 9. SOCO IS SOUTH OF LADYBIRD LAKE AND IS WHERE THE QUIRKY SIDE OF AUSTIN STARTS TO PRESENT ITSELF. COME HERE FOR GOOD COFFEE, COWBOY BOOTS AND WEDDING DRESSES.
  10. 10. IT WOULDN’T BE A MAJOR FESTIVAL WITHOUT THE ODD PEACEFUL PROTEST. A LOT OF THEM WERE RATHER NICHE & SLIGHTLY DISTRACTING.
  11. 11. THE CROWDS ON SIXTH STREET. ONLY A UNI TOWN COULD FILL THESE BARS ON A NIGHTLY BASIS.
  12. 12. YOU REALLY DO NEED TO GET TO THE BETTER TALKS EARLY IN ORDER TO GET A SEAT. MUCH LIKE ONES EXPECTATIONS OF DISNEYLAND, BE PREPARED TO QUEUE FOR THE GOOD STUFF.
  13. 13. CAN ANYONE SPY A MOVIE STAR IN THIS PHOTO?
  14. 14. TRANSPORTATION WASVARIED AND MORE OFTEN THEN NOT, SPONSORED. HITCH A RIDE ON THE INTERSTELLAR TRANSMISSIONS AT YOUR OWN RISK.
  15. 15. SO, LETS PLAY A GAME OF HOT OR NOT AT SXSW 2015
  16. 16. 1. WEARABLES?
  17. 17. 2. DRONES?
  18. 18. 3. UGC?
  19. 19. 4. ARTIFICIAL INTELLIGENCE?
  20. 20. ANSWERS 1. NOT Perhaps due to fatigue or disinterest, wearable tech was no darling this year at SXSW with most scratching their heads at the $10K iWatch and identifying that really these lovely analog replacements are nothing without a mobile phone. So why bother some would argue. 2. HOT Drones were popular this year, but only the good ones of course. This drone helps with aid relief in natural disaster zones, that drone assists with crowd control. SXSW was a drone free zone outside of the exhibition centers mind you. Oh and yeah the personal drones were kinda cool too! 3. NOT Most were saying that we have reached peak narcissism and that user generated content is becoming rather yawn without the parameters of craftsmen to make it mean something. Curation is still an emerging trend, just make sure it is qualified and there are experts somewhere to be seen to ensure credibility. 4. HOT All those movies we enjoyed in the 80’s & 90’s are starting to become a reality in the area of AI. Of particular debate and discussion was the role AI will have in translating big data in meaningful ways. The ethics of how we treat this emerging robot class was also an interesting debate.
  21. 21. SO, WHAT WAS TRENDING THISYEAR AND HOW DO WE ENSURE CONTINUED RELEVANCE IN THIS RAPIDLY CHANGING INDUSTRY?
  22. 22. AMY WEBB’S RULES TO REMAINING ON TREND WERE SIMPLE: 1.  WHERE/HOW ARE PEOPLE WASTING THEIR TIME 2.  WHERE/HOW ARE PEOPLE HAVING DIFFICULTY WITH TECHNOLOGY 3.  WHERE/HOW ARE PEOPLE LOOKING FOR INFORMATION 4.  WHERE/HOW ARE PEOPLE STUCK 5.  HOW DO PEOPLE WANT TO BE PERCEIVED
  23. 23. HERE ARE MY HIGHLIGHTS FROM SXSW 2015
  24. 24. ATTENTIONATION MESSAGING PLATFORMS HAPTICS AMBIENT INTERFACES
  25. 25. CONSIDER A FUTURE WHERE DECISIONS ARE MADE WITH A SWIPE AND WIN OR LOSE IS DETERMINED IN A MATTER OF SECONDS.WELL THAT FUTURE IS HERE AND ATTRACTING THE ATTENTION OF OUR AUDIENCES NEED SO MUCH MORE THEN A PUSH NOTIFICATION TODAY. APPLICATIONS AND UTILITIES WILL SUCCEED THAT UNDERSTAND THE SUBLETIES OF GAINING ATTENTION.WITHOUT BEING ANNOYING THAT IS.
  26. 26. CHAT COMMUNITIES AND MESSAGING PLATFORMS LIKE LINE & WHATS APP AND WE CHAT ARE ON THE MARCH AND ARE NOW WORTH MORE THEN TELEVISION NETWORKS IN SOME CASES. AND THIS GROWTH WILL BE EXPONENTIAL IN THE SHORT TERM AT LEAST AS WE START TO PLAY, PLAN & PAY IN THESE ENVIRONMENTS MORE. CONSIDER THE MESSAGING APP THE NEW HOMEPAGE. WHAT CAN WE DO WITH THAT?
  27. 27. HAPTICS IS AN OLD WORD THAT NOW HAS A NEW MEANING. IT IS THE COMMUNICATION OF TOUCH AND TECHNOLOGY IS MAKING THIS SENSE AS IMPORTANT AS SIGHT AND SOUND IN DIGITAL EXPERIENCES THESE DAYS. HOW CAN WE BEAT THE PORN INDUSTRY TO THAT NEXT COOL USE OF HAPTIC TECH?
  28. 28. THERE ARE INTERESTING THINGS HAPPENING WITH AMBIENT INTERFACES AS DEVELOPERS WORK TOWARDS ACHIEVING THAT GOAL OF CREATING TECHNOLOGIES THAT DISAPPEAR INTO A USERS SURROUNDINGS.TECH SO SIMPLE YOU FORGETYOU ARE USING IT. HOW DELIGHTFUL.
  29. 29. COMMUTER UTILITY PEDESTRIAN LUXURY LIFESTYLE LEVELER TRANSACTIONAL GENTRIFICATION
  30. 30. YES I HAVE ASSERTED ALREADY HOW MUCH I LOVE THIS NEW WAVE OF COMMUTER UTILITIES THAT CONTINUE TO IMPRESS WITH THEIR SIMPLE INTERFACES AND INTUITIVE CUSTOMER SERVICE. HOW CLUNKY DO ANALOG SYSTEMS FEEL NOW. WHAT I HADN’T CONSIDERED THOUGH WAS HOW THESE APPS ARE REPLACING THE AWKWARD TRANSACTION OF MONEY WITH WARM CONVERSATION & GENUINE HUMAN INTERACTION. HOW GENTRIFIED.
  31. 31. FUTURE OF STORYTELLING NARRATIVE CONTROL DATA ARTS VIRTUAL SOLIDARITY
  32. 32. LOOK UP THESE GUYS. THEIR WORK IS PRETTY COOL.
  33. 33. INTERNET OF EDIBLE THINGS CONSUMPTION EFFICIENCY TRACKABLE TECH ACCOUNTABILITY
  34. 34. IS THIS THE FUTURE OF CONVENIENCE AND MAYBE EVEN URBAN GROCERY SHOPPING? PERHAPS. SEE: http://blog.uber.com/essentials
  35. 35. WANT TO KNOW WHETHER THAT AVOCADO IS RIPE? WHY DON’TYOU ASK IT: SEE: https://www.youtube.com/watch? v=Q4GdIV8G0dE
  36. 36. THE FUTURE OF HEALTH TECH IS COLLIDING WITH FOOD TECH ALLOWING SELF DISCOVERY & DIAGNOSIS THROUGH PORTABLE DIGITAL DEVICES THAT CAN MEASURE SUGAR CONTENT OR THE PRESENCE OF GLUTONVIA A DIP OR A SAMPLE. MAKING CULINARY CURIOSITY SAFER.WHAT COULD HEALTH BRANDS DO WITH THIS TYPE OF TECH?
  37. 37. AND LETS NOT FORGET TECH FOR PETS…
  38. 38. TEMPORARY ANONYMOUS MESSY/REAL ANTI-NETWORKS WHERE MY PARENTS AREN’T
  39. 39. ANOTHER BUZZ SUBJECT AT THIS YEARS FESTIVAL WAS THE EMERGENCE OF THE UNSOCIAL NETWORKS. THOSE ANONYMOUS AND TEMPORARY SPACES THAT ARE GAINING POPULARITY AND NOTORIETY BOTH ON AND NOW OFF CAMPUS. SEEYIKYAK, SNAPCHAT & UNSEEN FOR REFERENCE
  40. 40. SERVICE MEMORY AGGREGATED CONDENSED ACTIONABLE DOMINANCE OF THE PUSH-WEB
  41. 41. THE FUTUER OF ECOMMERCE IS CURATED, POSSIBLY BROWSERLESS AND INTELLIGENT ENOUGH TO MAKE RECOMMENDATIONS AND THEN LEARN AND REMEMBER WHAT YOU LIKE AND DON’T LIKE, BECAUSE YOU TOLD IT SO, OVER TIME. LOYALTY THROUGH SERVICE MEMORY. SEE:TRUNK CLUB
  42. 42. WABI SABI TRANSIENCE IMPERFECTION IMPERMANENCE ILLUMINATING THE PERILS OF YOUR INNOVATION HAPPINESS
  43. 43. THESE TWO MELBOURNIANS FROM THE LAB GAVE AN INTERESTING TALK ON THE DIGITAL SHIFT. LOOKING TO A FUTURE WHERE INNOVATORS ARE MORE HONEST ABOUT THE IMPERFECTIONS OF THEIR CREATIONS AND WORK WITH THEIR USERS TO IDENTIFY RISKS PRE LAUNCH WHILE ETHICALLY RESPONDING TO THEM POST LAUNCH.THE LAUNCH OF THE GOOGLE CAR COMES WITH MANY ETHICAL DELIMAS THAT WE ARE ONLY NOW STARTING TO PROPERLY DEBATE
  44. 44. WABI SABI IS THE JAPANESE WORLD VIEW OR AESTHETIC CENTERED ON THE ACCEPTANCE OF TRANSIENCE & IMPERFECTION. AS WE MATURE AS DIGITAL CREATORS AND INNOVATORS WE ARE REALISING THAT NOT EVERYTHING WE DEPLOY NEEDS TO BE PERFECT THE FIRST TIME AROUND. IT CAN BE ORGANIC AND CHANGING AND THAT IS WHERE TRUE INNOVATION CAN THRIVE.
  45. 45. SEE: http://www.toyota-global.com/ tokyoms2013/fv2/
  46. 46. TRANSHUMANIST TECHNOLOGY AS A LIBERATOR OF HUMANS FROM THE LIMITS OF OUR BIOLOGY CONSCIOUSNESS REPLICAS
  47. 47. SEE: http://www.slate.com/articles/technology/ future_tense/2014/09/ virtually_human_we_need_human_rights _for_cyberconscious_beings.html
  48. 48. SEE: https://www.youtube.com/watch? v=KYshJRYCArE
  49. 49. THANKS

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