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MAXIMIZING
MOBILITY
DFNI AFRICA
CAPE TOWN JUNE 23, 2015
#DFNIFROGS
How to
Catch
Frogs
In
Africa
#DFNIFROGS
Stephenie Rodriguez: @DigitalGodess
#ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/...
MOBILE IS…
AFRICA’S GATEWAY TO
THE INTERNET!
#DFNIFROGS
5
*Adults aged 16+
Source: Index Mundi (2013), World Bank (2012), ITU, Wikipedia, IDG Connect
KEY SOUTH AFRICA STATISTICS
Mobile phones dominate in South Africa
Source: Nielsen (2011)
In 2011, South Africa ranked 5th in
the world for mobile dat...
THE FUTURE IS RIGHT NOW!
#DFNIFROGS
MOBILE IS UBIQUITOUS
#DFNIFROGS
01
01
06
“It is the enabler of disruptive innovation. Its manifests as change
enabled by digital technologies that occurs at a p...
#DFNIFROGS
CONNECTIVITY
Mobile Internet
Automation of knowledge work
Cloud technology
Wearable technology
2b smart phones growing by ...
85% Have used a mobile
shopping app while inside a
store
80%
78%
62%
58%
19%
Push notifications about sales /
promotions
M...
“The biggest re-imagination of all is
people enabled with mobile devices
& sensors uploading troves of
findable and sharab...
#DFNIFROGS
Connectivity
CLOUD
THE HUB OF CONSUMER
EXPERIENCE
Ubiquitous and maturing
WIFI IS NEARLY FREE
Connectivity is everywhere
W...
TRAVELERS ARE TALKING
“REAL TIME” MERCHANDISING
CONTENT PLAYS A VITAL ROLE.
CONTEXTUAL RELEVANCE
Location
Where I am in correlation to
what you are trying to convey?
Environmental
What is happening around me in
real lif...
IMMERSIVE EXPERIENCES
More than 2x by 2020
SHE HAS NEVER HEARD THE WORD “OMNI-CHANNEL”
01
18
DIGITAL DRIVES REVENUE
19
DIGITAL IMPACTS CONVERSIONS
MAGICAL MOMENTS
CASE STUDY: OAKWOOD ASIA PACIFIC HOTELS
DIGITAL PUBLISHING
CASE STUDY: KLM
DESIGN FOR MOBILE FIRST
Ensure you work to the limitations of
the small screen and embrace rich
media
INVEST IN PAID MEDIA...
THE SWEET
SOUND
OF SUCCESS
16
Overviews can include
transactions, web visits, sales
data, location data, legacy data,
social sentiment, emerging trends,...
“There is no innovation without failure.
Period. – Breene Brown
THANK YOU!
MOBILE APPLICATIONS, PROXIMITY SOLUTIONS, BIG DATA WORKFLOWS, MOBILITY MARKETING
NEED HELP? JUST ASK!
STEPHENIE...
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
How to Catch Frogs - The Impact of Disruptive Technology to African Travellers
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How to Catch Frogs - The Impact of Disruptive Technology to African Travellers

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This presentation was given at the DFNI (Duty Free News International) conference in Cape Town South Africa in June 2015 to airport retailers, travel retail brands, airport operators and other trade stakeholders.

Published in: Data & Analytics
  • Thank you Stephenie for a great overview & resource of the state of mobile connection & uses. The future of work & play is here & changing. I look forward to Maximizing Mobility for Coaching and Mentoring - AND South Africa taking the lead.
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How to Catch Frogs - The Impact of Disruptive Technology to African Travellers

  1. 1. MAXIMIZING MOBILITY DFNI AFRICA CAPE TOWN JUNE 23, 2015 #DFNIFROGS
  2. 2. How to Catch Frogs In Africa #DFNIFROGS
  3. 3. Stephenie Rodriguez: @DigitalGodess #ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX CHIEF ENABLING OFFICER/FOUNDER Global nomad. Hyper sharer. Data nut. Whippet owner. Mother. Travel Executive Innovation leader. Thought Leader. Futurist. #DFNIFROGS
  4. 4. MOBILE IS… AFRICA’S GATEWAY TO THE INTERNET! #DFNIFROGS
  5. 5. 5 *Adults aged 16+ Source: Index Mundi (2013), World Bank (2012), ITU, Wikipedia, IDG Connect KEY SOUTH AFRICA STATISTICS
  6. 6. Mobile phones dominate in South Africa Source: Nielsen (2011) In 2011, South Africa ranked 5th in the world for mobile data usage – who knew?
  7. 7. THE FUTURE IS RIGHT NOW! #DFNIFROGS
  8. 8. MOBILE IS UBIQUITOUS #DFNIFROGS
  9. 9. 01
  10. 10. 01
  11. 11. 06 “It is the enabler of disruptive innovation. Its manifests as change enabled by digital technologies that occurs at a pace and magnitude that disrupt established ways of value creation, social interaction, doing business, and our way of generally thinking.” - Professor Riemer, UTS Sydney 2013 ”
  12. 12. #DFNIFROGS
  13. 13. CONNECTIVITY Mobile Internet Automation of knowledge work Cloud technology Wearable technology 2b smart phones growing by +30% 10 Billion smart communicators 5 Billion ACTIVE social media users Location based services Frictionless payments Increased collaboration Hyper personalization Connected everything growing by 1% Hunger for Shared Experience Lag of Privacy regulations #DFNIFROGS
  14. 14. 85% Have used a mobile shopping app while inside a store 80% 78% 62% 58% 19% Push notifications about sales / promotions More tools for price comparisons, accessing list, style guides Content that is relevant to interests and location Loyalty program integration Ability to pay with mobile phone Mobile app features travelers want most to use in-store: 77% Would share their location in return for value 72% Would purchase in-store after receiving a relevant offer while shopping Swiss / Research Now survey of smartphone users, Nov 2013 CONNECTED TRAVELERS WANT:
  15. 15. “The biggest re-imagination of all is people enabled with mobile devices & sensors uploading troves of findable and sharable data.” #DFNIFROGS
  16. 16. #DFNIFROGS
  17. 17. Connectivity CLOUD THE HUB OF CONSUMER EXPERIENCE Ubiquitous and maturing WIFI IS NEARLY FREE Connectivity is everywhere WE’VE UNPLUGGED Collaboration and information are democratized Social Media Analytics BIG DATA/ANALYTICS 90% of all the data collected has been collected in the past two years. THE AXIS OF RELEVANCE
  18. 18. TRAVELERS ARE TALKING
  19. 19. “REAL TIME” MERCHANDISING
  20. 20. CONTENT PLAYS A VITAL ROLE.
  21. 21. CONTEXTUAL RELEVANCE
  22. 22. Location Where I am in correlation to what you are trying to convey? Environmental What is happening around me in real life? Social Media Who are your customers and fans? Where do they share? Who do they influence? Behavioral Do I have distinct patterns in my daily life? What can you learn from me by observation and listening? Historical What have I done in the past that could impact what you want me to do today. (Think Legacy data here!) Motion/Direction Am I moving towards you or away from you? Fast or Slow? How will you get my attention? CONTEXTUAL INTELLIGENCE
  23. 23. IMMERSIVE EXPERIENCES
  24. 24. More than 2x by 2020
  25. 25. SHE HAS NEVER HEARD THE WORD “OMNI-CHANNEL”
  26. 26. 01
  27. 27. 18 DIGITAL DRIVES REVENUE
  28. 28. 19 DIGITAL IMPACTS CONVERSIONS
  29. 29. MAGICAL MOMENTS
  30. 30. CASE STUDY: OAKWOOD ASIA PACIFIC HOTELS DIGITAL PUBLISHING
  31. 31. CASE STUDY: KLM
  32. 32. DESIGN FOR MOBILE FIRST Ensure you work to the limitations of the small screen and embrace rich media INVEST IN PAID MEDIA Leverage low cost digital display to create awareness and bring new eyeballs. USE PROXIMITY TOOLS Deliver relevant and timely messages to the right person when they are in the optimal position to take advantage. USE ANALYTICS Segment your database to align with online visitor profiles Use digital publishing, rich media formats to drive engagement Personalize the UX and Message Speak their language. HOW TO CATCH “FROGS”
  33. 33. THE SWEET SOUND OF SUCCESS 16
  34. 34. Overviews can include transactions, web visits, sales data, location data, legacy data, social sentiment, emerging trends, environmental data, etc. In retail and in travel, knowledge is power. Data without actionable insight is just trivia. WE CREATE EASY TO READ DASHBOARDS AND GIVE YOUR DATA MEANING
  35. 35. “There is no innovation without failure. Period. – Breene Brown
  36. 36. THANK YOU! MOBILE APPLICATIONS, PROXIMITY SOLUTIONS, BIG DATA WORKFLOWS, MOBILITY MARKETING NEED HELP? JUST ASK! STEPHENIE.RODRIGUEZ@MightyMediaGroup.com.au http://au.linkedin.com/in/digitalgodess @Digitalgodess

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