White paper on Griot's Roll Capabilities.

1. Why Should Your Company
Use
Griot’s Roll Film Production &
Service, Inc.

2. Table of Contents
1) Who are we, slide 3?
2) Why is video marketing an effective
advertising tool, slides 4-8?
3) Griot’s Roll case studies slides 9 -13.
4) Griot’s Roll capabilities slide 14.
5) Client History slide 15.
6) Griot’s Roll services slide 16.

3. Who We Are?
• Griot’s Roll Film Production & Services Inc. is a video
marketing company specializing in video production and
promotions for
– corporations, small-businesses, government agencies, and non-
profit organizations looking to demonstrate a product or educate
a target market on their services, or
– organizations looking to improve their on-line presence using
video-based campaign and marketing strategies.
• Griot’s Roll creates an on-line video presence for our
clients, as well as a marketing and advertising campaign
surrounding the video. We then track the campaign’s
success utilizing video analytics and various data
tracking software.

4. If a picture is worth a thousand
words then a video is worth a
million!

5. Video is Transparent
Video can be use with:
– Social Media
– Email
– Mobile – any online marketing
campaign you can think of
When used effectively you can:
– Engage
– Educate
– Entertain
– Evaluate your targets interests
This builds a relationship and
loyalty from your target, creating
advocacy for your business

6. What methods are you using to reach
your target?
In the marketing
matrix, your goal
should be to reach a
large number of your
prospects, in order to
get repeat business.
So what are some
solution to do this?

8. Griot’s Roll’s solution for
effective marketing
• Use online video to brand.
• Create loyalty between the consumer and
your brand – video is great at connecting
people.
• Use stories that are relatable to your target
market – video is the best marketing tool
for this.

9. Verizon Wireless case study
Challenge:
Verizon wanted to build a
relationship with African American
business owners and introduces
new Verizon Wireless products.
Solution:
Griot’s Roll created a video that
presents Verizon Wireless products
including new products through new
media like online video and social
media.

10. Maverick Education Partnership Case Study
Challenge:
Maverick Educational Partnership
created a new website for it’s principal
network to view information about the
organization as well as find out
information on current events as they
happen in the educational system.
Maverick Partnership had an
ineffective e-mail system which did not
explain their brand ID effectively and
didn’t connect the principal network to
Maverick Partnership's new website.
Solution:
Griot’s Roll created a video e-mail
campaign using Com F5 e-mail
marketing services and created the
design for the e-mail using it to
highlight Maverick Brand I.D. We also
made it easy for the principal network
to connect with any website on MEP
site. Griot’s Roll created a video for
the MEP site featuring the director of
Maverick Partnership. The video was
created to invite new principals to join
the MEP organization.

11. Video E-mailing Campaign
For Maverick Education Partnership's
results
Statistics Snapshot.
E-mail Subject. Forward this to a principal you know.
Contact List Maverick Emailing List
Start Sending May 20 2011, 7:10 am
Finished Sending May 21 2011, 3:46 am
Sending Time 20 hours, 36 minutes
Sent To 1,420 of 1,420
Sent By Derrick Guest
Opened 301 Total Opens / 148 Unique Opens
Open Rate: 10.42%
Click-through Rate: 7.18%
Bounced 51

12. Black Business Works
Case Study
Challenge:
• Black Business Works Inc. was founded in 2009 to
introduce the concept of "Networking over Breakfast" to
more minority business professionals. The founder
wanted to provide a better alternative to building
business contacts. Black Business Works only had two
chapters – one in Queens and the other in Harlem.
Knowing their success had to be built on turnout to their
events, BBW hired Griot’s Roll Film Production &
Services Inc. to help with their marketing.
Solution:
• Griot’s Roll created a target market portfolio for BBW.
We targeted African American business women
between the ages of 30 – 50, as well as the social
networks that the target market frequented. Griot’s Roll
then created a video using that target in the video to
peak interest from the potential target. Griot’s Roll used
analytical sites such as Tube Mogul and others sites to
track responds to the video campaign. This helped
increase turnout to BBW Events by 20 percent. BBW’s
membership numbers increased. The networking group
now has chapters in all five boroughs and in New
Jersey.

13. Attendees to networking meetings
increased
We saw an increase of attendees to
networking meetings due to video
Video analytics tracking views from views on video platforms like YouTube,
Tube Mogul from Sept –Oct 2010 Yahoo, and Blip TV during these
months.
25
20
15
Attend
10
5
0
Sept Oct

14. National Sales Network NJ/NY Chapter
Challenge:
National Sales Network NJ/NY
Chapter is one of the National Sales
Network's oldest chapters and one of
the NSN’s 18 chapters nationwide.
The NJ/NY chapter goals are to
increase its low membership and
sponsorship dollars and gain reward
from the National organization for it’s
increases in membership.
Solution:
Griot’s Roll helped create a Ning site
as well as create a social media
campaign targeting sales recruiters,
entrepreneurs, and individuals seeking
careers in sales. We targeted social
sites such as Ning, LinkedIn , and
FaceBook. Griot’s Roll found out
through our analytics tracking of the
NSNNJNY Ning social site where to
target our efforts. This helped the
NSNNJNY chapter to grow from 35
members to 120 members as of July
2012 and increased sponsorship
dollars, which puts the chapter on
track to win chapter of the year.

15. NSNNJNY Campaign Strategy
• Create a custom social site from Ning.com
• Connect custom social site to other social sites that potential NSNNJNY Members
would frequent.
• Track what social sites were more popular to potential members by monitoring traffic
to Ning site on Google analytics.

16. Griot’s Roll vs. our Competitors
• Griot’s Roll Capabilities • Competitors
1. We are a one-stop shop (marketing, 1. Some of our competitors do not
editing, and production). provide both production and editing.
2. Griot’s Roll conducts market research 2. Some of our competitors use
for the most effective video marketing marketing partner tools (e-mails, social
strategies – researching the networks) with the videos they create,
most frequent activity of a target they don't research behaviors of the
market’s behavior pattern. target audiences or what would be the
3. Griot’s Roll creates campaigns for most effective way to reach them.
clients (video, e-mail, social network 3. Our competitors track video only.
pages, etc.). We help our clients 4. Our competitor’s prices range from
determine who they want to reach and $3,000 - $10,000 for a three-to-six
where they want to reach them. month campaign.
4. Griot’s Roll tracks everything – video,
social network, website, etc. – for
effectiveness.
5. Griot's Roll offers great service at an
affordable rate – $3,000 - $6,000 for a
three-to-six month marketing
campaign. (depending on difficulty)
6. Griot’s Roll offers 5-7 business day
turnaround for project completion.
(contingent upon project and scope)

17. Client History
Client: National Sales Network of New York & New Jersey – Present 2012
Project description: On-line social media marketing. Creating and building membership and on-line presences
Contact: Adrian Hawkins, Chapter Director.
201-207 4446
adrianhawk@aol.com
Client: New York City Housing Authority April 2011, May 2011, May 2012
Project description: Talent show filming, Production, Post-Production
Contact: Juan Santiago, Contract Manager
212-306-7042
juan.Santiago@nycha.nyc.gov
Client: Verizon Wireless May 2011
Project description: Production and Marketing of Verizon new products online
Contact: Mike Warner, Chief Operating Officer
Egami Consulting Group, Inc.
646-500-7904
mike@egamiconsulting.com
Client : Maverick Education Partnership Children First Network (Non-Profit) January 2011
Project description : Building on-line presences by providing production & post-production help organization build a
video email campaign for a division of the New York Department of Education.
Contact: Varleton McDonald, NETWORK LEADER
917-969-5736
vmcdona@schools.nyc.gov
Client: Coler & Goldwater Specialty Hospital & Nursing Facility June 2009
Project description: Industrial video, Production, Post-Production, DVD Duplication
Contact: Ronald Becker, Director of Therapeutic Recreation
212-318-4728
beckerro@nychhc.org

18. • Production Benefits
Developing Script
Crew Hiring
Equipment including lights, cameras
Supplying insurance for video shoot
Set up and break-down of filming equipment
Web ready video
• Post-Production Benefits
Editing video
Graphics and menu placed on video
Format video for on-line use
Duplication services: DVD, CD-ROM (500 units)
Rough cut for editors notes
Final cut placed on two DVD's
• Marketing Benefits
Upload edited video on website
Upload video on marketing sites
Track videos (i.e. see who, what, where video is being observed)
Tracking demographic report
3 - 6 month campaign on social media sites or other marketing websites
Video consultation on marketing video
Maintain e-mail campaigns (interaction on social media site while tracking video)
Connect on-line marketing to off-line marketing