StreetWise Company Overview


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StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.

Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.

Published in: Business, News & Politics
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StreetWise Company Overview

  1. 1. History // StreetWise, an award-winning social marketing agency, helps brands find a place within the online social environment where they can connect and engage with youth culture. Profile // • Marketing agency in business 11+ years, based in Los Angeles. • Founded in 1998 to build word-of-mouth for the band System Of A Down. • Rooted in music; vast experience with video games, film, television and fortune 1000 brands. • Highly skilled management team with substantial social marketing experience. • Top-tier account management and performance with a focus on authenticity and credibility. Word-of-Mouth Custom Online Social Marketing Fortune 1000 Marketing Community Communities Agency Clients 1998 TODAY 1
  2. 2. Social Marketing Solution // With the explosive growth of social networks, A-list brands turn to StreetWise for our experience, creative thinking and methodology in building authentic relationships between brands and youth culture. [ Your Needs ] [ StreetWise Delivers ] Ability to access a Knowledge and connection to community of influencers youth community Experience in engaging Dialogue with target market opinion leaders Proven results Strategic interactive / in word-of-mouth marketing social marketing campaigns and community development In-depth metrics and ROI qualitative reporting 2
  3. 3. Social Marketing Agency // StreetWise represents the premier agency to capitalize on rapidly growing trends. Word-of-Mouth Marketing // Social Media Marketing // • Grassroots + Field Marketing • Online Community Build + Management + Moderation • Events + Experiential • CRM + Loyalty Programs • Online Marketing + Blogger Outreach • Email Marketing + Database Management Interactive Marketing // Creative // • Website Builds + Hosting • Brand Identity • iPhone + Facebook Applications • Website Design • Promotions + Sweepstakes • Online Advertising + Rich Media • POP Materials • Marketing Collateral + Merchandise Brand Strategy + Consulting // • Research Panels 3
  4. 4. Community Experience // StreetWise’s platform* delivers a customized community experience for each client with an emphasis on marketing activities. Technology // Contribution // • Layout Customization • User Generated Content • Template Plug + Play • Surveys • Secured Web Hosting • Polls + Trivia • Client Sign-up Integration • Marketing Challenges Engagement // Interactivity // • Blogs • Message Boards • RSS • Private Messaging • Downloads • Friend Connections • News Updates • Newsletter Manager • Video + Photo Galleries • Points + Rewards * StreetWise can leverage 3rd party platforms for community management as needed. 4
  5. 5. Alice in Chains Drunknmunky (FUBU) Lionsgate Radiohead Atari EB Games Lollapalooza Rage Against the Machine Blender Magazine Epic Records Lucas Film Rise Against Blue Note Records Family Values Tour Mattel Skateboarder Magazine Clear Channel Fox Namco Snickers Columbia Pictures Full Throttle NC Soft Sony Pictures Columbia Records Funimation New Line Cinema Sony Connect Cypress Hill Fuse Television Outkast Sony Music Dairy Queen Hard Candy Ozzfest Sony Playstation Dave Matthews Band Hurley PONY Sprite Declare Yourself Interscope / Geffen / A&M POWERade System Of A Down Deftones Jack in the Box Qdoba Tab Energy DreamWorks Linkin Park Quiznos Universal 5
  6. 6. 2008 Davey Awards Gold Award Winner // Guitar Hero®: Aerosmith® Website 2008 Webby Awards Official Honoree // Call Of Duty 4: Modern Warfare Online Community // 2008 MI6 Awards Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community // 2008 MI6 Awards Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community // 2008 American Business Awards Stevie Award Finalist // I Am Legend Movie Website // 2007 Interactive Media Awards Best In Class – Movie/Film // I Am Legend Movie Website // 2007 Summit International Awards Leader in Emerging Media Call Of Duty 4: Modern Warfare Online Community // 2007 Interactive Media Awards Outstanding Achievement – Marketing Call Of Duty 4: Modern Warfare Online Community // 6
  7. 7. Activision // Call Of Duty 4: Modern Warfare (COD4) Goal Create buzz, raise awareness online and drive sales for COD4. Solution The online destination for gamers to earn exclusive content and access to the COD4 private beta, provide product feedback, as well as participate in marketing campaigns while earning rewards. Results • 12.5MM+ visits • 106MM+ page views • 750,000+ registered members Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 2008 MI6 Awards Most Effective Attention Getters 2007 Summit International Awards Leader in Emerging Media 2007 Interactive Marketing Awards Outstanding Achievement - Marketing 7
  8. 8. Nokia // Nokia Unwired Goal Develop a youth communication strategy that would support Nokia as a major player in the US mobile entertainment space. Solution Nokia Unwired: An online community and monthly newsletter providing young consumers, ages 13-19, with exclusive editorial content about music, fashion and culture, as well as mobile downloads including free ringtones and wallpapers for their Nokia phones. Results • Subscriber base grew from 400k to over 1.5MM • Helped establish Nokia as a credible player in the US mobile entertainment marketplace Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 8
  9. 9. Cold Stone Creamery // iMix America Goal Assist Cold Stone with identifying the right consumers to participate in iMix America, a contest inviting young consumers to create their own ice cream mix using Cold Stone’s signature flavors and ingredients. Solution A destination where interested parties could fill out an entry form that revealed their social media prowess, determining their value as a contestant. Results • 10,000+ applicants • 4,400+ qualified contestants • 950 participants hand-selected by StreetWise Services Social Media Marketing Brand Strategy + Consulting Interactive Marketing Creative 9
  10. 10. Activision // Guitar Hero®: Aerosmith® Goal Design and develop the global marketing site for Activision’s Guitar Hero®: Aerosmith®. Solution Playing off the band’s hit song “Love in an Elevator,” an elevator took the user on a journey through the multiple venues featured in the game, delivering an experience that captured the “larger than life” style and swagger of the band. Results • 6MM+ page views • 500k+ unique visitors Services Interactive Marketing Creative 10
  11. 11. FUEL TV // FUEL TV Crew Goal Build, integrate and manage a CRM program for FUEL TV within their existing website, Solution FUEL TV Crew: An online community providing action sports enthusiasts with insider access to the athletes they love and exclusive content not available on TV. Results • Crew impacted programming and marketing campaigns • Exclusive access for Crew members to FUEL TV events • Average 34% increase in monthly membership Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 11
  12. 12. Activision // Kung Fu Panda The Game Goal Design and build a website for Activision’s Kung Fu Panda; a video game based on the movie from DreamWorks Animation. Solution “Training Hall”: The centerpiece of the website where kids could register as game characters and complete various questions and challenges in order to win access to secret content. Results • 260,000+ registered ‘training hall’ users • 1MM+ unique site visitors Services Interactive Marketing Creative 12
  13. 13. Ryan Okum President StreetWise Concepts + Culture 9911 W. Pico Blvd Suite 350W Los Angeles, CA 90035 tel: 310.657.3434 fax: 310.657.0310 13