Social MediaMarketing Strategy
Teri Ortega                Tracey                              Charles               Kimberlin                           B...
Our client :Adelanto Chamber of Commerce• Formed in 1956• Adelanto currently named the  “City of Unlimited Possibilities”D...
Vision Statement• Provide value to our members.• Pro-Actively partner with our members and the  community of Adelanto.• Ad...
Mission StatementSupport Commerce and promote     growth to enhance the    community of Adelanto.                         ...
Functions of Adelanto   Chamber of Commerce• Members help to promote businesses• Help to plan and advertise business event...
SWOT Analysis of Adelanto         Chamber of Commerce                                                       Weakness      ...
Goal      Increase its online presence through         Facebook               TwitterGoogle plus         Fousquare        ...
Social media marketing              Implementation•   Adelanto Chamber currently has its website.    Pulse Four Marketing ...
The Four Pillars of Social Media                      StrategyCommunication   Collaboration   Education   Entertainment   ...
Communication• Primary communication tools : Facebook and  Twitter, the two most widely used tools that exist  within our ...
CollaborationCreation of the hash tag #adelantochamber Our primary hash tag when tweeting and getting our  members to beg...
Entertainment• Continue to post upcoming events on  Facebook• Ask our Members to actively “share” any  stories and post th...
EducationCreation of Boards on Pinterest Bring info for those who are searching for places in  Adelanto. Bring a positiv...
Access Model                        Social Media  Audience                  ConceptSales Viability             Competition...
AudienceOur primary focus : Members of the Adelanto Chamber Encouraging our members to engage and begin using the  SMM to...
Concept statementAn online community for business owners who areinterested in growing their business and making itsuccessf...
Competition• 3 other Chambers in The High Desert in Victorville, Apple  Valley, Hesperia. They offer different workshops ...
Social Media Our Social Media Marketing strategy will be educational, fun  and entertaining. Through collaboration and inc...
Thanks for your attention                            20
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Adelanto chamber of_commerce SMM

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Adelanto chamber of_commerce SMM

  1. 1. Social MediaMarketing Strategy
  2. 2. Teri Ortega Tracey Charles Kimberlin Barrantes CEO Chief Marketing Officer Strategy Partner Laya Pulse Yuxi Lu Francois Saint Cyr MarketinStrategy Partner Strategy Partner g 2
  3. 3. Our client :Adelanto Chamber of Commerce• Formed in 1956• Adelanto currently named the “City of Unlimited Possibilities”DescriptionThe Adelanto Chamber promotes economicopportunity by advocating the interest of businessand encouraging mutual support and businessdevelopment through networking opportunities. 3
  4. 4. Vision Statement• Provide value to our members.• Pro-Actively partner with our members and the community of Adelanto.• Advocate for the Adelanto Business Community and at the City, County, and State levels. 4
  5. 5. Mission StatementSupport Commerce and promote growth to enhance the community of Adelanto. 5
  6. 6. Functions of Adelanto Chamber of Commerce• Members help to promote businesses• Help to plan and advertise business events• Organize some special events to provide sponsorship opportunities for businesses 6
  7. 7. SWOT Analysis of Adelanto Chamber of Commerce Weakness Strengths • No paid Executive that can reach out on a regular basis to its members.• Strong relationships with members • The City of Adelanto : a small share• Promotion of their of the businesses business, advertise special promotions • Slow economy not much promise for growth • Lack of presence on social media tools Opportunities• Use social media to provide easy access, connection with members Threats• Creation of a hub to connect • Late if no use of social media and members new techs• Help businesses to set up their • Stagnancy or decline of the number Marketing Strategy Plans. of membership• No out of pockets expenses for the businesses “Free” marketing 7
  8. 8. Goal Increase its online presence through Facebook TwitterGoogle plus Fousquare 8
  9. 9. Social media marketing Implementation• Adelanto Chamber currently has its website. Pulse Four Marketing has created Facebook, Twitter, Foursquare, and Pinterest accounts for the Adelanto Chamber. - Twitter should be used on a daily basis - Facebook can be event driven or posts can be weekly. - We will encourage members to use Foursquare daily. - Pinterest can be introduced each month with new boards created.• Chamber Members will be encouraged to use all SMM based on daily, weekly, and monthly timelines.• Content will be generated by Chamber Members and will be encouraged to build relationships and prospects will see involvement within the community. 9
  10. 10. The Four Pillars of Social Media StrategyCommunication Collaboration Education Entertainment 10
  11. 11. Communication• Primary communication tools : Facebook and Twitter, the two most widely used tools that exist within our Membership.• At every Monthly Networking Meeting, we will insert a segment in the program itinerary to share a “new” SMM tool that members can use.• This will not only help the Adelanto Chamber, but it will help our Members become more educated on the endless possibilities of SMM. 11
  12. 12. CollaborationCreation of the hash tag #adelantochamber Our primary hash tag when tweeting and getting our members to begin using Twitter. It will be measured by pulling the information from tweetreach.com & klout.Collaboration with presenters who speak at our Monthly Luncheons to upload their presentations to dropbox. Available to our members that were not able to attend. Our presenters will get additional boosts on their websites and encourage those that don’t regularly attend to see what they are missing out on. 12
  13. 13. Entertainment• Continue to post upcoming events on Facebook• Ask our Members to actively “share” any stories and post that are posted.• Post videos of different events (currently only Albums are created and shared). 13
  14. 14. EducationCreation of Boards on Pinterest Bring info for those who are searching for places in Adelanto. Bring a positive light to our City of Unlimited Possibilities.Create of a „Question & Answer‟ Section on our Website Contribution of our members This will provide information to anyone who is looking to do business in Adelanto.Creation of a “Did you know?” video library seek our Members’ expertise Members can provide information on a vast array of topics that will be educational and bring added SMM to their own business. 14
  15. 15. Access Model Social Media Audience ConceptSales Viability Competition Execution Concept Statement 15
  16. 16. AudienceOur primary focus : Members of the Adelanto Chamber Encouraging our members to engage and begin using the SMM tools. Increase awareness of who the City of Adelanto is and put us on the map in a positive light. Concept Seek out the leaders in the Community Ask them to help contribute and help influence the Market we share and want to make successful. Use Google analytics (tool used to measure our success, we will begin to actively track our website traffic). 16
  17. 17. Concept statementAn online community for business owners who areinterested in growing their business and making itsuccessful. The members will offer expert advice on awide variety of tools and tricks of the trade. The websitefor the chamber members will offer photos and videos onthe different aspects of being a successfulentrepreneur. Members will also be able to rate andcomments on different products and services offered byour featured members. 17
  18. 18. Competition• 3 other Chambers in The High Desert in Victorville, Apple Valley, Hesperia. They offer different workshops to show their members how to use Facebook and Twitter. ExecutionThe chamber will actively use the SMM tools to educate ourmembers. By including a segment in our Monthly Luncheonand encouraging our Members to use the tools this will showthe members the value of the benefits that our chamberoffers. 18
  19. 19. Social Media Our Social Media Marketing strategy will be educational, fun and entertaining. Through collaboration and increased communication our Members will reach a new level of success. Sales Viability• Generate more traffic to our Website• Generate income by selling banner ads.• By featuring our existing members and then sharing their success, it will bring new members and create excitement. 19
  20. 20. Thanks for your attention 20

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