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Tourism and Communities -
Definitions, Concepts and Objectives
Dr. Nicole Haeusler
Responsible Tourism Consultant
Community-based Tourism (CBT)
Community-based Tourism (CBT)
Community Involvement in Tourism (CIT)
Community-based Tourism (CBT)
Community Involvement in Tourism (CIT)
Participation
Definition of CBT by ASEAN
Community Based Tourism (CBT) is tourism activity,
community owned and operated, and managed or
coordinated at the community level that contributes to the
well-being of communities through supporting sustainable
livelihoods and protecting valued socio-cultural traditions and
natural and cultural heritage resources.
Source: ASEAN Community Based Tourism Standards, Jakarta, 2016
Definition of CBT by ASEAN
Owner-
ship
Coordi-
nation
Community
Manage-
ment
Community and Tourism – which way to go? (2013)
Which way to go – Development of a Policy
• Eight workshops with
public and private sector,
(I)NGOs, community
representatives in Yangon,
Nay Pyi Taw, Inle Lake,
Kyaing Tong, Bagan and
Loikaw
• 31 Jan -13 Feb 2013
Nyaung Shwe, Feb. 2013
Level of participation by the local community in tourism
activities (management, decision-taking processes) in
Myanmar?
2013
Nyaung Shwe,
Feb. 2013
Loikaw
Bagan
Encourage local
entrepreneurship
Accommodation:
(Homestay), encourage
local ownership, B&B,
permits
Community Involvement in
Tourism (CIT)
 Means to create wealth for local
communities through tourism
 Wealth: at economic, cultural and
institutional levels
Core aims
 Enable locals to gain substantial
control over the development of
tourism
 Enhance community involvement in
the tourism industry
Community Involvement in
Tourism (CIT)
• Communities must be consulted and
involved in decision-making
processes on tourism planning and
management, which directly affect
their livelihood.
• However, final decisions shall be
made in coordination with the private
sector and with the approval of the
public sector administration.
Policy on Community Involvement in Tourism – 2013
Same same or different?
Community-based Tourism (CBT)
Community Involvement in Tourism (CIT)
Definition of CBT by ASEAN
Community Based Tourism (CBT) is tourism activity,
community owned and operated, and managed or
coordinated at the community level that contributes to the
well-being of communities through supporting sustainable
livelihoods and protecting valued socio-cultural traditions and
natural and cultural heritage resources.
Source: ASEAN Community Based Tourism Standards, Jakarta, 2016
Definition of CBT by ASEAN
Owner-
ship
Coordi-
nation
Community
Manage-
ment
Community-based Tourism
All activities are
taking part in the
community / in the
village and are
(ideally) managed
via community
tourism comittee!
Community Involvement in Tourism
Small
entrepreneur-
ship: offering
service inside
and outside the
village (food,
souvenirs,
guiding)
Hotels
Restaurants
Market
Local Products
CIT:
Promoting small
entrepreneurship along the
tourism supply chain (e.g.
food production, excursions,
transport, accommodation
(B&B), village guides etc.)
Local Products
Storytelling - Theatre
Local (Organic) Food Production
Handicraft
Bed & Breakfast – B&B
B&Bs in Thandaunggyi
Community Involvement in Tourism
Principal aim: Promotion of small entrepreneurs (at community
initiative or at individual level, in urban and rural areas)
Challenges: Lack of policies and standards (micro credits,
B&B licences, tax incentives (tax reduction), lack of legal
framework for social enterprises
Community-based Tourism (CBT)
 CBT became extremely
popular in the late 1990s, early
2000s
 Requests by NGOs to
integrate local communities
into tourism development as
active stakeholders
 Strong positive reaction by
donor organisations
 More scepticism lately (missing
economic sustainability)
Community-based Tourism (CBT)
Community-based Tourism (CBT)
• Top-down approach
• Social capital of community
• Market access
• Capacity building
• Marketing & Promotion
• Administration /Booking
CBT can be part of CIT
CBT
Supply
Chain
(B&B,
food etc.)
CIT
CBT is „in“
(2016)
Upps…
CBT Supply
Chain
(B&B,
food
etc.)
CIT
Communities and Tourism – which way to go? (2017)
What is the
meaning of CBT
in Myanmar?
Level of participation by the local community in tourism
activities (management, decision-taking processes) in
Myanmar?
2017?
Community-based Tourism (CBT)
Community Involvement in Tourism (CIT)
Participation
Manipulative
Participation
• `People‘s` representatives on official
meetings/boards
• Unelected
• Have no power
Passive
Participation
• People being
told what has
been decided
without listening to
people‘s responses
Participation
by
consultation
• People
participate by
being consulted
or by answering
questions
• External
organisation(s)
define problems
Functional
Participation
• Involved shared
decision-making
• To arise only
after major
decisions have
already been
made by external
organisations
Interactive
Participation
• Community
participates in
joint analysis
• Participation is
seen as a right
Self-
mobilization
• Local people
participate by
taking initiatives
independently
of external
organisations to
develop tourism
in its place
MAKE THEIR
OWN DECISIONS
DECISIONS ARE
MADE BY OTHERS
THE MEANING OF
PARTICIPATION
How local communities can participate in
development programs and projects
Manipulative
Participation
• `People‘s` representatives on official
meetings/boards
• Unelected
• Have no power
Passive
Participation
• People being
told what has
been decided
wthout listening to
people‘s responses
Participation
by
consultation
• People
participate by
being consulted
or by answering
questions
• External
organisation(s)
define problems
Functional
Participation
• Involved shared
decision-making
• To arise only
after major
decisions have
already been
made by external
organisations
Interactive
Participation
• Community
participates in
joint analysis
• Participation is
seen as a right
Self-
mobilization
• Local people
participate by
taking initiatives
independently
of external
organisations to
develop tourism
in its place
MAKE THEIR
OWN DECISIONS
DECISIONS ARE
MADE BY OTHERS
THE MEANING OF
PARTICIPATION
How local communities can participate in
development programs and projects
CBT
Manipulative
Participation
• `People‘s` representatives on official
meetings/boards
• Unelected
• Have no power
Passive
Participation
• People being
told what has
been decided
wthout listening to
people‘s responses
Participation
by
consultation
• People
participate by
being consulted
or by answering
questions
• External
organisation(s)
define problems
Functional
Participation
• Involved shared
decision-making
• To arise only
after major
decisions have
already been
made by external
organisations
Interactive
Participation
• Community
participates in
joint analysis
• Participation is
seen as a right
Self-
mobilization
• Local people
participate by
taking initiatives
independently
of external
organisations to
develop tourism
in its place
MAKE THEIR
OWN DECISIONS
DECISIONS ARE
MADE BY OTHERS
THE MEANING OF
PARTICIPATION
How local communities can participate in
development programs and projects
„Pure“
Comunity
based
Tourism
Patron based
Community-based Tourism
Pure versus Patron based CBT
Pure Community-based Tourism:
All or majority of the decisions are taken by the community
Patron Community-based Tourism: All or majority of decisions
are taken by
• government and/or
• tour operator
• NGO
• donor organisation
CBT - CIT
CBT
Supply
Chain
(B&B,
food etc.)
CIT
• Pure /Patron-based CBT?
• Lodges in the villages
• ….
• B&B licences
• Be aware of the supply chain – Connect!
• …
To be discussed…
1. Can we use the term CBT in Myanmar
even if the tourism activities are actually controlled
in principal by a tour operator, the government
and/or donor organisation and not by the community
(top-down approach;
low level of active particpation)?
To be discussed…
2. If we focus on CBT (village visits), who is our market
(Thailand, Indonesia = domestic visitors)?
How many CBT projects do we need in each destination?
When is enough enough?
To be discussed…
3. Should we strengthen more local entrepreurship
along the supply chain? And if so, want kind of incentives need
to be created by the government?
To be discussed…
4. Do we need a review on the current CIT Policy
integrating
new trends, ideas and visions?
To be discussed…
5. How can we link the topics of communities +
tourism development + PEACE in Myanmar?
Thanks for
listening!

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3. n hauesler community_tourism 13 june

  • 1. Tourism and Communities - Definitions, Concepts and Objectives Dr. Nicole Haeusler Responsible Tourism Consultant
  • 3. Community-based Tourism (CBT) Community Involvement in Tourism (CIT)
  • 4. Community-based Tourism (CBT) Community Involvement in Tourism (CIT) Participation
  • 5. Definition of CBT by ASEAN Community Based Tourism (CBT) is tourism activity, community owned and operated, and managed or coordinated at the community level that contributes to the well-being of communities through supporting sustainable livelihoods and protecting valued socio-cultural traditions and natural and cultural heritage resources. Source: ASEAN Community Based Tourism Standards, Jakarta, 2016
  • 6. Definition of CBT by ASEAN Owner- ship Coordi- nation Community Manage- ment
  • 7. Community and Tourism – which way to go? (2013)
  • 8. Which way to go – Development of a Policy • Eight workshops with public and private sector, (I)NGOs, community representatives in Yangon, Nay Pyi Taw, Inle Lake, Kyaing Tong, Bagan and Loikaw • 31 Jan -13 Feb 2013
  • 10.
  • 11. Level of participation by the local community in tourism activities (management, decision-taking processes) in Myanmar? 2013
  • 12.
  • 15. Bagan
  • 16.
  • 17.
  • 18.
  • 20. Community Involvement in Tourism (CIT)  Means to create wealth for local communities through tourism  Wealth: at economic, cultural and institutional levels Core aims  Enable locals to gain substantial control over the development of tourism  Enhance community involvement in the tourism industry
  • 21. Community Involvement in Tourism (CIT) • Communities must be consulted and involved in decision-making processes on tourism planning and management, which directly affect their livelihood. • However, final decisions shall be made in coordination with the private sector and with the approval of the public sector administration.
  • 22. Policy on Community Involvement in Tourism – 2013
  • 23. Same same or different? Community-based Tourism (CBT) Community Involvement in Tourism (CIT)
  • 24. Definition of CBT by ASEAN Community Based Tourism (CBT) is tourism activity, community owned and operated, and managed or coordinated at the community level that contributes to the well-being of communities through supporting sustainable livelihoods and protecting valued socio-cultural traditions and natural and cultural heritage resources. Source: ASEAN Community Based Tourism Standards, Jakarta, 2016
  • 25. Definition of CBT by ASEAN Owner- ship Coordi- nation Community Manage- ment
  • 26. Community-based Tourism All activities are taking part in the community / in the village and are (ideally) managed via community tourism comittee!
  • 27. Community Involvement in Tourism Small entrepreneur- ship: offering service inside and outside the village (food, souvenirs, guiding) Hotels Restaurants Market
  • 28. Local Products CIT: Promoting small entrepreneurship along the tourism supply chain (e.g. food production, excursions, transport, accommodation (B&B), village guides etc.)
  • 31. Local (Organic) Food Production
  • 33. Bed & Breakfast – B&B B&Bs in Thandaunggyi
  • 34. Community Involvement in Tourism Principal aim: Promotion of small entrepreneurs (at community initiative or at individual level, in urban and rural areas) Challenges: Lack of policies and standards (micro credits, B&B licences, tax incentives (tax reduction), lack of legal framework for social enterprises
  • 35. Community-based Tourism (CBT)  CBT became extremely popular in the late 1990s, early 2000s  Requests by NGOs to integrate local communities into tourism development as active stakeholders  Strong positive reaction by donor organisations  More scepticism lately (missing economic sustainability)
  • 37. Community-based Tourism (CBT) • Top-down approach • Social capital of community • Market access • Capacity building • Marketing & Promotion • Administration /Booking
  • 38. CBT can be part of CIT CBT Supply Chain (B&B, food etc.) CIT
  • 41. Communities and Tourism – which way to go? (2017) What is the meaning of CBT in Myanmar?
  • 42.
  • 43. Level of participation by the local community in tourism activities (management, decision-taking processes) in Myanmar? 2017?
  • 44. Community-based Tourism (CBT) Community Involvement in Tourism (CIT) Participation
  • 45.
  • 46. Manipulative Participation • `People‘s` representatives on official meetings/boards • Unelected • Have no power Passive Participation • People being told what has been decided without listening to people‘s responses Participation by consultation • People participate by being consulted or by answering questions • External organisation(s) define problems Functional Participation • Involved shared decision-making • To arise only after major decisions have already been made by external organisations Interactive Participation • Community participates in joint analysis • Participation is seen as a right Self- mobilization • Local people participate by taking initiatives independently of external organisations to develop tourism in its place MAKE THEIR OWN DECISIONS DECISIONS ARE MADE BY OTHERS THE MEANING OF PARTICIPATION How local communities can participate in development programs and projects
  • 47. Manipulative Participation • `People‘s` representatives on official meetings/boards • Unelected • Have no power Passive Participation • People being told what has been decided wthout listening to people‘s responses Participation by consultation • People participate by being consulted or by answering questions • External organisation(s) define problems Functional Participation • Involved shared decision-making • To arise only after major decisions have already been made by external organisations Interactive Participation • Community participates in joint analysis • Participation is seen as a right Self- mobilization • Local people participate by taking initiatives independently of external organisations to develop tourism in its place MAKE THEIR OWN DECISIONS DECISIONS ARE MADE BY OTHERS THE MEANING OF PARTICIPATION How local communities can participate in development programs and projects CBT
  • 48. Manipulative Participation • `People‘s` representatives on official meetings/boards • Unelected • Have no power Passive Participation • People being told what has been decided wthout listening to people‘s responses Participation by consultation • People participate by being consulted or by answering questions • External organisation(s) define problems Functional Participation • Involved shared decision-making • To arise only after major decisions have already been made by external organisations Interactive Participation • Community participates in joint analysis • Participation is seen as a right Self- mobilization • Local people participate by taking initiatives independently of external organisations to develop tourism in its place MAKE THEIR OWN DECISIONS DECISIONS ARE MADE BY OTHERS THE MEANING OF PARTICIPATION How local communities can participate in development programs and projects „Pure“ Comunity based Tourism Patron based Community-based Tourism
  • 49. Pure versus Patron based CBT Pure Community-based Tourism: All or majority of the decisions are taken by the community Patron Community-based Tourism: All or majority of decisions are taken by • government and/or • tour operator • NGO • donor organisation
  • 50. CBT - CIT CBT Supply Chain (B&B, food etc.) CIT • Pure /Patron-based CBT? • Lodges in the villages • …. • B&B licences • Be aware of the supply chain – Connect! • …
  • 51. To be discussed… 1. Can we use the term CBT in Myanmar even if the tourism activities are actually controlled in principal by a tour operator, the government and/or donor organisation and not by the community (top-down approach; low level of active particpation)?
  • 52. To be discussed… 2. If we focus on CBT (village visits), who is our market (Thailand, Indonesia = domestic visitors)? How many CBT projects do we need in each destination? When is enough enough?
  • 53. To be discussed… 3. Should we strengthen more local entrepreurship along the supply chain? And if so, want kind of incentives need to be created by the government?
  • 54. To be discussed… 4. Do we need a review on the current CIT Policy integrating new trends, ideas and visions?
  • 55. To be discussed… 5. How can we link the topics of communities + tourism development + PEACE in Myanmar?