The task was to analyse how Hearst magazines create and utilise house style across front covers and contents pages.

1. Research Task 5
Brand Image and
House Style

2. Cosmopolitan
Format/proportions/dimensions: Portrait
Use of colour and shapes: Use of circles to emhpasise
information and uses consistent pink/white colour
scheme.
Font types: uses consistent sans serif font type which
connotes modern and simplicity however, 'contents' is
in serif to stand out and contrast.
Camera shots – most camera shots are similar and
show the majority of the models' body.
Composition – the most important is at the top
(masthead / page title)
Codes – stereotypical feminine colours are used for
the house colour and mise-en-scene, consistent use of
well know celebrities.
Conventions – most important information stands out
at the top: page title and masthead, layout is used well
to prioritise information, and create structure.

3. ELLE
Format/proportions/dimensions: Portrait
Use of colour and shapes: Use of columns to emhpasise information + create
a linear structure and uses consistent orange/white colour scheme.
Font types: uses consistent serif font type which connotes tradition and
elegance however, cover lines are in sans serif to stand out and contrast.
Camera shots – most camera shots are similar and meduim shots, enough to
show detail and the model without being too specific.
Composition – the most important information is at the top, masthead large
at the top shows brand image and similarity.
Codes – the same colours (red/orange) are used for the house colour and
mise-en-scene, consistent use of well known celebrities.
Conventions – most important information stands out at the top (masthead),
layout is used well to prioritise information, and create structure.

4. ESQUIRE
Format/proportions/dimensions: Portrait
Use of colour and shapes: Use of abstract mages and fonts to create
unique styles, to emhpasise information and uses
consistent blue/navy//white colour scheme.
Font types: uses consistent serif font types as main cover lines and
masthead which connotes simplicity and boldness however, other areas are
in serif to stand out and contrast such as cover lines and contents page
headings.
Camera shots – headshots or cowboy shorts are used, showing a variety
gives contrast.
Composition – the most important information is at the top, masthead at
the top shows brand image and similarity.
Codes – the same colours (blue) are used for
the house colour and consistent use of well known celebrities.
Conventions – layout is used well to prioritise information and create a
vertically linear structure.