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Research Task 1.pptx
- 1. GENRE, INDUSTRY AND AUDIENCE MISSION STATEMENT, AUDIENCE PROFILE, REAL LIFE SECTION’S CONTENTS, ONLINE PRESENCE. Research Task 1
- 2. Cosmopolitan Mission Statement: ‘Always encouraging young women to think differently about themselves. embrace their quirks and flaws. To celebrate their individualism. To unapologetically live life on their terms.’ ‘It’s this intimate relationship – and ongoing conversation – Cosmo has with its audience that results in a deep connection that’s (still) unrivalled.’ ‘Always on, never off, hustling hard every day to pack every platform with fresh, funny, and fundamental intel about what Millennials and Gen Z – aka GenNow – truly care about.’ ‘Constantly engaging with them on screens, in mag, across their feeds in a way that fearlessly authentic, unapologetically honest, and really damn interesting – just like she is.’
- 3. Cosmopolitan Consumer Profile 2021 Total Adults: 13,135,000 Total Women: 11,080,000 Age Audience (000) Composition (%) 18-24 2,349 17.9% 25-34 3,665 27.9% 34-49 3,568 27.2% 18 > X > 49 3,553 27% HHI Audience (000) Composition (%) $50,000+ 8,394 63.9% $75,000+ 6,117 46.6% Median: $70,273 Education/Employment Audience (000) Composition (%) Went to University: 8,394 61.7% Currently in University: 1,583 12.1% Total Employed: 9,148 69.6% Marital Status Audience Composition (%) Single: 7,672 58.4% Married: 5,463 41.6% Other Audience (000) Composition (%) Any Kids: 6,219 47.3% Hispanic: 3,373 25.7% Black / African American 2,055 15.6% US County Size Audience (000) Composition (%) A / B 9,967 75.9% C / D 3,169 24.1%
- 4. Cosmopolitan Online Presence YouTube: 1.5M Subscribers Digital and Snapchat: 29M Unique Visitors Twitter: 1.6M Followers Facebook: 12.3M Followers Instagram: 3.6M Followers TikTok: 473K Followers Pinterest: 865K Followers
- 6. Delish Mission Statement ‘When you visit our corner of the internet, we want you to feel comfortable.’ ‘If you do attempt that fancy-shmancy dish and fail spectacularly, we’re not going to tsk- tsk you.’ ‘We celebrate anyone who really loves to each as much as those who actually get in the kitchen and cook.’ ‘We want you to love reading on and cooking from Delish.’ - It appears Delish’s mission statement is to maximise consumer satisfaction and customer service, as well as entertaining and educating the masses on new recipes.
- 7. Delish Audience Profile 28.7M unique site visitors per month Female – 80% / Male – 20% Four key consumer demographics; W25-54 = 43%, Millennials 27-41 = 41%, Diverse = 39%, Parents = 27% Audience with a high purchasing power; $2.4B spent on groceries each week, 64% of Delish’s audience is affluent (52% with an HHI of $100K+)
- 8. Delish Online Presence YouTube: 1.03M Subscribers Digital: 28.7M Monthly Unique Visitors Snapchat: 729.1K Subscribers Twitter: 67.8K Followers Facebook: 22.6M Followers Instagram: 2.6M Followers TikTok: 267.6K Followers Pinterest: 6M Followers 96.2M Total Monthly Video Views
- 10. Esquire Mission Statement Esquire is Man At His Best. Through award winning journalism and visually compelling content, Esquire defines, reflects and celebrates what it means to be a man in contemporary American culture.
- 11. Esquire Audience Profile Esquire: Total Readership – 2,594,000 Median Age: Male 45 Median HHI: $200K Esquire.com: Monthly Site Visitors – 14,905,000 Median Age: Male 45 Median HHI: $102K
- 12. Esquire Online Presence YouTube: 158K Subscribers Digital: 15M Unique Visitors Snapchat: 2.7M Subscribers Twitter: 428K Followers Facebook: 1.3M Followers Instagram: 524K Followers TikTok: 77.4K Followers Pinterest: 64.5K Followers