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ETHIOPIAN DEVELOPMENT
RESEARCH INSTITUTE
TechnoServe’s Coffee Initiative: Lessons
Learned and Implicationd for Ethiopia
Ms Mefthe Tadesse
Country Director, TechnoServe
Addis Ababa Hilton
September 15, 2015
Addis Ababa
1
96 new cooperative wet mills set up mainly in the
west, 6 independently by the cooperatives
9
Over 100,000 women and men coffee farmers
have been trained over the last three years
Fero Cooperative
1,500mt cherry
pulp composted
each year
Improved Sustainability Practices
over 40 sites in the south
COFFEE BUYERS HAVE BEEN VERY EXCITED ABOUT THE NEW COFFEES
AND BEING ABLE TO WORK DIRECT WITH COOPERATIVES &
Stumptown Coffee Roasters described Duromina’s coffee as an
“extremely complex yet clean cup that flaunts notes of
lemon, cinnamon, sweet hops, ginger and nectarine
accented by jasmine
LESSONS LEARNT
ACHIEVING IMPACT AT SCALE: CHALLENGES AND OPPORTUNITIES
• To achieve maximum impact, all areas of
the value chain must be addressed
• Improving coffee processing methods and
creating market linkages was not enough;
it was also necessary to focus on
increasing production at the farm level.
• The scale of the project allowed the Coffee
Initiative to adopt a long-term view and
make significant investments early on.
• Scale also permitted the Coffee Initiative
to initiate dialogues with government
stakeholders and help inform national
policy.
STRENGTHENING COOPERATIVE GOVERNANCE, TRANSPARENCY AND
ACCOUNTABILITY
• Farmers’ informed participation
is essential for building
cooperative accountability and
transparency.
• Successful cooperatives elect
leaders who are knowledgeable,
committed and have positive
ethical values.
• Transparency and accountability
can be encouraged by building
easy-to-use tools, systems and
processes
“It [the SMS Bookkeeping System] is a useful tool to
help us control the financial status of the cooperative
and to keep costs down. Since we report on a daily basis
we can see the costs to the cooperative. Each day I can
see if the cost of operating is more than the price we
can get [for the coffee cherries]. That way we can make
sure we don’t end up in a financial crisis. It is vital for
the profitability of the cooperative that we keep a
watch over the costs.”
Keiyru Kedir, Accountant
Biftu Gudina Cooperative
INCREASING THE PARTICIPATION OF WOMEN FARMERS IS KEY TO SUSTAINABILITY
• It is essential to mainstream gender
perspectives early and to sensitize
community leaders and male farmers on
the importance of women’s participation.
• Do not view the household as single a
monolithic unit and instead understand,
implement and measure the impact on the
individuals within the household.
• There is a need and an opportunity to
introduce gender awareness among
cooperatives.
• The gender composition of agricultural
extension staff should reflect the gender
make-up of those they seek to reach.
40% of our own staff are women
BUILDING HUMAN CAPACITY FOR INDUSTRY DEVELOPMENT
• Get out of the city and
recruit locally
• Go beyond interviews
observe candidates in
trainings and hire the top
performers
• Invest in high-quality training
and professional
development, not only to
support the project but to
supply the industry with
skilled talent.
“My family attends the training – I show my
father how to carry out the best coffee
farming practices – but before I demonstrate
the best practices to the focal farmer group I
always test it out on my father’s farm first to
see what it is like.”
Fatima Hussein, Farmer Trainer
THANK YOU

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TechnoServe’s Coffee Initiative: Lessons Learned and Implicationd for Ethiopia

  • 1. ETHIOPIAN DEVELOPMENT RESEARCH INSTITUTE TechnoServe’s Coffee Initiative: Lessons Learned and Implicationd for Ethiopia Ms Mefthe Tadesse Country Director, TechnoServe Addis Ababa Hilton September 15, 2015 Addis Ababa 1
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. 96 new cooperative wet mills set up mainly in the west, 6 independently by the cooperatives
  • 9. 9 Over 100,000 women and men coffee farmers have been trained over the last three years
  • 10. Fero Cooperative 1,500mt cherry pulp composted each year Improved Sustainability Practices over 40 sites in the south
  • 11. COFFEE BUYERS HAVE BEEN VERY EXCITED ABOUT THE NEW COFFEES AND BEING ABLE TO WORK DIRECT WITH COOPERATIVES & Stumptown Coffee Roasters described Duromina’s coffee as an “extremely complex yet clean cup that flaunts notes of lemon, cinnamon, sweet hops, ginger and nectarine accented by jasmine
  • 13. ACHIEVING IMPACT AT SCALE: CHALLENGES AND OPPORTUNITIES • To achieve maximum impact, all areas of the value chain must be addressed • Improving coffee processing methods and creating market linkages was not enough; it was also necessary to focus on increasing production at the farm level. • The scale of the project allowed the Coffee Initiative to adopt a long-term view and make significant investments early on. • Scale also permitted the Coffee Initiative to initiate dialogues with government stakeholders and help inform national policy.
  • 14. STRENGTHENING COOPERATIVE GOVERNANCE, TRANSPARENCY AND ACCOUNTABILITY • Farmers’ informed participation is essential for building cooperative accountability and transparency. • Successful cooperatives elect leaders who are knowledgeable, committed and have positive ethical values. • Transparency and accountability can be encouraged by building easy-to-use tools, systems and processes “It [the SMS Bookkeeping System] is a useful tool to help us control the financial status of the cooperative and to keep costs down. Since we report on a daily basis we can see the costs to the cooperative. Each day I can see if the cost of operating is more than the price we can get [for the coffee cherries]. That way we can make sure we don’t end up in a financial crisis. It is vital for the profitability of the cooperative that we keep a watch over the costs.” Keiyru Kedir, Accountant Biftu Gudina Cooperative
  • 15. INCREASING THE PARTICIPATION OF WOMEN FARMERS IS KEY TO SUSTAINABILITY • It is essential to mainstream gender perspectives early and to sensitize community leaders and male farmers on the importance of women’s participation. • Do not view the household as single a monolithic unit and instead understand, implement and measure the impact on the individuals within the household. • There is a need and an opportunity to introduce gender awareness among cooperatives. • The gender composition of agricultural extension staff should reflect the gender make-up of those they seek to reach. 40% of our own staff are women
  • 16. BUILDING HUMAN CAPACITY FOR INDUSTRY DEVELOPMENT • Get out of the city and recruit locally • Go beyond interviews observe candidates in trainings and hire the top performers • Invest in high-quality training and professional development, not only to support the project but to supply the industry with skilled talent. “My family attends the training – I show my father how to carry out the best coffee farming practices – but before I demonstrate the best practices to the focal farmer group I always test it out on my father’s farm first to see what it is like.” Fatima Hussein, Farmer Trainer