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From Porter to Practice –
Creating Shared Value at
Work
Origin of the concept: evolving approaches

• Only business can create prosperity
• Healthy businesses need a healthy
community
Enhancing productivity in Kenyan tea

Yield
improvements
brought by
Farmer Field
Schools up to
36%; key value
driver for the
business case
Building clusters and framework conditions:
Kenya tea
•

•
•

•

Upscaling and embedding
of new extension structure
for 3,900 buying centres
servicing 117,000
smallholders directly
40% of training oriented to
improved tea performance
but also to diversification
Embedding in new cluster:
15 out of 24 topics
addressed by Ministry of
Agriculture, Livestock,
Equity Bank and others
Effect: increased income,
improved nutrition and
livelihoods

Composition FFS trainings
Tea related training

Sustainable agriculture

Organisation & Finance

Diversification

28%

39%

18%
15%
UGANDA SMALLHOLDER COFFEE YIELDS COULD BE DOUBLED
THROUGH IMPROVED AGRONOMIC PRACTICES
Yields could double *
Kg green coffee per hectare

Through improved agronomic practices

Incremental costs
USD/farmer, Av 10
year

Tree rejuvenation (stumping/pruning)

Fertilization

$54

•

Gradual replanting

$15

•

Integrated pest management (IPM),
e.g., to control Twig Borer

$0

•

Optimized intercropping

$0

•

1,000

•

•

1,500

Current
Potential

Total cash costs

$74

•

Overall farm management (labor)**

$46

656
474

Robusta

Arabica

* According to stakeholder interviews and ongoing projects (e.g., HRNS)
** Typically family labor, so not a cash cost
Source: UCDA; IITA; AMITSA; literature review; interviews with farmers, Ministry of Agriculture, and coffee projects; TNS analysis

$5
Challenge to find $70 mln to pay for upfront
training

Possible funding : temporary increase of coffee tax (3.5%);
The business case in cocoa: mobilizing services
& providing access to finance & inputs
Source: KPMG

Farmers: upside
mainly from GAP
and input usage

Traders: pay-back period
less than 4 years
The awakening potential of Africa?

• Africa’s 7 fastest growing economies
(Ethiopia, Mozambique, Tanzania, Ghana,
Congo, Zambia, Nigeria) are among the Top10 fastest growing economies in the World
• Africa has 60% of world’s unused arable
land; of 83.2 million ha earmarked for
agricultural investments 56.2 million are in
Africa
• 9 out of 10 poorest countries in the World
are in Africa (Congo, Zimbabwe, Burundi,
Liberia, Eritrea, Central African Republic,
Niger, Malawi, Madagascar
Introduction into today’s program
Part 1
Hamish Taylor, Symrise: Partnering our way to sustainable
vanilla
Rahul Gopinath, Armajaro, Access to agro-inputs and
innovative finance in cocoa
Part 2
Arne Cartridge, WEF / Grow Africa, An African-owned,
country-led and market based partnership platform
Justin Sherrard, Rabobank International, ‘Great idea, but
is it bankable? How to finance shared value creation in food
& agri supply chains’
Teasers
• How far can we stretch the private sector business model
towards delivering public goods?
• How do we know whether these projects are not CSR but
are truly embedded into the Profit &Loss account?

• Is our SVC model the right value proposition to Africa
when compared with the business propositions of
investors from China, India and Brazil?

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Creating Shared Value in Kenyan Tea Through Farmer Field Schools

  • 1. From Porter to Practice – Creating Shared Value at Work
  • 2. Origin of the concept: evolving approaches • Only business can create prosperity • Healthy businesses need a healthy community
  • 3. Enhancing productivity in Kenyan tea Yield improvements brought by Farmer Field Schools up to 36%; key value driver for the business case
  • 4. Building clusters and framework conditions: Kenya tea • • • • Upscaling and embedding of new extension structure for 3,900 buying centres servicing 117,000 smallholders directly 40% of training oriented to improved tea performance but also to diversification Embedding in new cluster: 15 out of 24 topics addressed by Ministry of Agriculture, Livestock, Equity Bank and others Effect: increased income, improved nutrition and livelihoods Composition FFS trainings Tea related training Sustainable agriculture Organisation & Finance Diversification 28% 39% 18% 15%
  • 5. UGANDA SMALLHOLDER COFFEE YIELDS COULD BE DOUBLED THROUGH IMPROVED AGRONOMIC PRACTICES Yields could double * Kg green coffee per hectare Through improved agronomic practices Incremental costs USD/farmer, Av 10 year Tree rejuvenation (stumping/pruning) Fertilization $54 • Gradual replanting $15 • Integrated pest management (IPM), e.g., to control Twig Borer $0 • Optimized intercropping $0 • 1,000 • • 1,500 Current Potential Total cash costs $74 • Overall farm management (labor)** $46 656 474 Robusta Arabica * According to stakeholder interviews and ongoing projects (e.g., HRNS) ** Typically family labor, so not a cash cost Source: UCDA; IITA; AMITSA; literature review; interviews with farmers, Ministry of Agriculture, and coffee projects; TNS analysis $5
  • 6. Challenge to find $70 mln to pay for upfront training Possible funding : temporary increase of coffee tax (3.5%);
  • 7. The business case in cocoa: mobilizing services & providing access to finance & inputs Source: KPMG Farmers: upside mainly from GAP and input usage Traders: pay-back period less than 4 years
  • 8. The awakening potential of Africa? • Africa’s 7 fastest growing economies (Ethiopia, Mozambique, Tanzania, Ghana, Congo, Zambia, Nigeria) are among the Top10 fastest growing economies in the World • Africa has 60% of world’s unused arable land; of 83.2 million ha earmarked for agricultural investments 56.2 million are in Africa • 9 out of 10 poorest countries in the World are in Africa (Congo, Zimbabwe, Burundi, Liberia, Eritrea, Central African Republic, Niger, Malawi, Madagascar
  • 9. Introduction into today’s program Part 1 Hamish Taylor, Symrise: Partnering our way to sustainable vanilla Rahul Gopinath, Armajaro, Access to agro-inputs and innovative finance in cocoa Part 2 Arne Cartridge, WEF / Grow Africa, An African-owned, country-led and market based partnership platform Justin Sherrard, Rabobank International, ‘Great idea, but is it bankable? How to finance shared value creation in food & agri supply chains’
  • 10. Teasers • How far can we stretch the private sector business model towards delivering public goods? • How do we know whether these projects are not CSR but are truly embedded into the Profit &Loss account? • Is our SVC model the right value proposition to Africa when compared with the business propositions of investors from China, India and Brazil?