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ETHIOPIAN DEVELOPMENT
RESEARCH INSTITUTE
Quality, traceability and the role of
the supply chain to ensure quality
coffee
Luca Turello
illycaffè
Ethiopia’s coffee value chain: Evidence towards improved investments and policies
Addis Ababa Hilton
September 15, 2015
Addis Ababa
1
2
Quality, traceability and the role of the
supply chain to ensure quality coffee
Quality is the sum of the requirements of the market, or
at least of what we believe are the requirements of the
market.
All the actors of an Integrated Supply Chain should know
what is it quality request
3
Quality, traceability and the role of the
supply chain to ensure quality coffee
Quality, traceability and the role of the
supply chain to ensure quality coffee
The ernesto illy award
 Recognition of producers’ hard work that also
embraces the principles of quality and sustainability
 Prêmio Brasil de Qualidade do Café para Espresso
(Brazil Quality Award for Espresso Coffee)
 Named Ernesto Illy Quality Award for Espresso
Coffee in 2008
 In 24 years, the award has become one of the most
important on the subject of coffee quality in Brazil
 Since inception the program has bestowed
more than US$ 4 million to coffee growers
4
Thank you!
5

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Quality, traceability and the role of the supply chain to ensure quality coffee

  • 1. ETHIOPIAN DEVELOPMENT RESEARCH INSTITUTE Quality, traceability and the role of the supply chain to ensure quality coffee Luca Turello illycaffè Ethiopia’s coffee value chain: Evidence towards improved investments and policies Addis Ababa Hilton September 15, 2015 Addis Ababa 1
  • 2. 2 Quality, traceability and the role of the supply chain to ensure quality coffee Quality is the sum of the requirements of the market, or at least of what we believe are the requirements of the market. All the actors of an Integrated Supply Chain should know what is it quality request
  • 3. 3 Quality, traceability and the role of the supply chain to ensure quality coffee
  • 4. Quality, traceability and the role of the supply chain to ensure quality coffee The ernesto illy award  Recognition of producers’ hard work that also embraces the principles of quality and sustainability  Prêmio Brasil de Qualidade do Café para Espresso (Brazil Quality Award for Espresso Coffee)  Named Ernesto Illy Quality Award for Espresso Coffee in 2008  In 24 years, the award has become one of the most important on the subject of coffee quality in Brazil  Since inception the program has bestowed more than US$ 4 million to coffee growers 4

Editor's Notes

  1. Quality is not unique: physical properties, process conditions and the sum of all of it
  2. Traceablity is the only possible strategy to address the production towards a defined final market
  3. Growers associated to produce and sell as to say aware of the market needs. This allows international partners to address specifics actions