The document discusses quality, traceability, and the role of supply chains in ensuring quality coffee. It notes that quality is defined by the requirements of the market. All actors in an integrated supply chain should understand these quality requirements. It also describes the Ernesto Illy award, which recognizes coffee producers for their work embracing principles of quality and sustainability. The award has become important in Brazil for coffee quality and has distributed over $4 million to coffee growers in its 24 years.

1. ETHIOPIAN DEVELOPMENT
RESEARCH INSTITUTE
Quality, traceability and the role of
the supply chain to ensure quality
coffee
Luca Turello
illycaffè
Ethiopia’s coffee value chain: Evidence towards improved investments and policies
Addis Ababa Hilton
September 15, 2015
Addis Ababa
1

2. 2
Quality, traceability and the role of the
supply chain to ensure quality coffee
Quality is the sum of the requirements of the market, or
at least of what we believe are the requirements of the
market.
All the actors of an Integrated Supply Chain should know
what is it quality request

3. 3
Quality, traceability and the role of the
supply chain to ensure quality coffee

4. Quality, traceability and the role of the
supply chain to ensure quality coffee
The ernesto illy award
 Recognition of producers’ hard work that also
embraces the principles of quality and sustainability
 Prêmio Brasil de Qualidade do Café para Espresso
(Brazil Quality Award for Espresso Coffee)
 Named Ernesto Illy Quality Award for Espresso
Coffee in 2008
 In 24 years, the award has become one of the most
important on the subject of coffee quality in Brazil
 Since inception the program has bestowed
more than US$ 4 million to coffee growers
4

5. Thank you!
5