The Marketing Strategy Of Tweak Mix Provides A Meal...
To health–conscious, but busy individual, TWEAK MIX provides a meal replacement that will cover most of your nutritional needs without
compromising on taste or quality by providing you with a full spectrum of nutrients and fiber without the excess sugar to help you and your family live
a healthier lifestyle.
2.4Marketing Strategy
2.4.1Product Strategy
FeaturesBenefits
Multi–grain (chia seeds, quinoa, flax seeds, muesli, pre–cooked oats)High protein, fiber & healthy fats
Slow digesting Carbohydrates keep one full for longer
Dry fruits and nutsHealthy fats and natural sugar, promoting healthy brain & heart health.
FlavorsNature identical flavoring provides a larger variety of selection without excess sugar and additives.
Meal replacementCan be switched with any meal or snack in the day.
Can be had with milk, water or as a dry trail mix.
Compact box and re–sealable packet Easy to carry
Air–tight preserving the freshness and crunchiness of the content
Recyclable Convenient for eco–friendly people.
Tweak Mix is a compact box with a re–sealable packet that helps in keeping the contents fresh and crunchy at all times. It contains all the ingredients
that a health–conscious person would want to have in a single serving, along with natural occurring sugar in the form of dry fruits and nuts.
Furthermore, the cereal contains only 2g of natural sugar per serving which is not provided by any other cereal in the Canadian market. Furthermore,
there is a variety of
... Get more on HelpWriting.net ...

Conduct A Porter 's Five Force Analysis
#1: Conduct a Porter 's Five force analysis. (Show your work.)
The case is about Loblaw companies Inc., a highly successful grocery chain in Canada. Loblaw is Canada's largest food distributor. The major issue is
the emergence of Wal–Mart, who is looking to pursue expanding their grocery line chain in the Canadian market. According to Yunna (2014),
porter's five forces model has been widely applied to analyze industry competition in various markets. Using Porter's 5 Forces to analysis the issues
of the case can be a useful tool in summarizing the attractiveness of the market or industry. According to Dobbs (2012), the five forces are the threats
posed by competitive rivalry, powerful buyers, powerful suppliers, potential new entrants, and substitute products. The analysis of Porter's five forces
framework can be viewed in figure 1. The case describes the retailer–supplier relationships as power plays. As the scale would tilt in favor of the one
wielding the most clout at a point in time. There are numerous manufacturers with various substitutions among the grocery store. However, a
supermarket would lease out shelf space for rent. The manufacturers would pay the grocery store a combination of different allowance to obtain secure
shelf and warehouse positions for its products. Ultimately the category manager had the final word, which left the manufacturers with little to no
bargaining power. Consumers are creatures of habit. In terms of the buyer

The Head Office Of Empire Company
Research Project – Empire Company Limited
Roan Beverly E. del Rosario
Crystal Smith
Intermediate Accounting 1
Ms. Lori Novak
November 9, 2015
1. The Head Office of Empire Company Limited is 115 King Street Stellarton, Nova Scotia B0K 1S0. The corporation act is regulated in Nova Scotia
(Sedar). Empire Company Limited Corporation focuses on food retailing, corporate investments, and related real estate. Some of their subsidiaries
include: Sobeys, Oshawa Group, Halifax Developments, etc. (Empire Company Limited ).
2. Empire Company Limited recognize their revenue using point–of–sale and sale of product. Points of sale recognizes revenues from customers
through corporate stores operated by the company, consolidated SEs and ... Show more content on Helpwriting.net ...
The earnings for the discontinued operation in 2014 is $0.7 million and $0 for 2015 (Empire Company Limited).
4. Financial assets are receivables between companies where they both agree with the contractual rights that they will receive cash or other financial
assets (Donald Kieso).
Financial assets that Empire Company have are: Derivatives, embedded derivatives (in certain contracts) and non–financial derivatives measured at fair
value. If the non–financial derivatives are exempt from derivative treatment based upon expected purchase, sale or usage requirements the management
will be the one to decide on what kind of measurement they will use, as they need to classify what kind of financial asset or liabilities is that and
purpose of it. Cash and Cash Equivalent measured at amortized cost. Loans and other receivables measured at amortized cost. Investments available for
sale measured at fair value. Non–derivative assets measured at fair value
(Empire Company Limited)
5.

a. Empire Company Limited used different function to classify their expenses as they presented their expenses separately from other functions such as
cost of sales, selling and administrative expenses and finance costs (Empire Company Limited ).
b. The inventory write down recorded, as an expense by the company is $4.4 million. It is measured at lower of cost and net realizable value. Cost is
measured by weighted average using standard cost method or

Situation Analysis: Situation Analysis Report For Target...
Written Assignment Situation Analysis Report For Scenario– Target Canada By Jasinthan Uthayasandiran 66 Abdul Wahedi 52 Nicole Moretti 42
Ajanthan Sivapiragasam 59 Sec. D10 Submitted To: Professor Paul Gillespie Ted Rogers School of Management In partial fulfillment for the
requirements For MKT100 – Principles of Marketing Submitted On: Nov 15, 2014 by 11:59 am Ryerson University Strengths Production Variation In
today's world, especially in Canada, consumers generally want to satisfy all of their needs in a way that saves them the most time and energy. In order
to meet this need, Target offers their customers the chance to buy different products that they would normally have to go to two or three different stores
... Show more content on Helpwriting.net ...
(Kotler, p.20). Target Canada understands this concept in today's business world, as they have established many partnerships with many different
companies and brands. In recent memory, Target has partnered up with Roots Canada, Sobeys, and Starbucks which has proven to be a strength for
them. The strategic partnership with Roots Canada not only provides products for customers that they cannot find elsewhere, it gives Target a
competitive advantage and also gives them access to a wider range of expertise and resources necessary to run their business. In addition, the
partnership with Starbucks allows most Target stores to have a Starbucks, which has many advantages such as allowing customers to have their
favorite specialty beverages and baked goods while shopping while it also attracts more people into Target locations. Finally, the partnership with
Sobeys allows for Target to buy and distribute temp–controlled, non–direct products such as dairy, frozen, perishables and chocolate. This is important
to Target because it allows them to operate their grocery department smoothly and makes the acquisition of inventory easy because they are working
closely with an established company in the grocery market. Some companies fear that partnerships may hinder their companies because of how close
they must work with some of their competitors, but the

Sales Presentation Paper
Mini Wheats| Sales presentation| | Crystal Vatcher| April 5, 2012|
Professional SellingWillam Genge|
Customer Analysis Sobeys is a Canadian company that has been serving us for over 100 years since 1907. It began with a horse drawn meat cart in
Stellarton, Nova Scotia. They have over 1300 stores in 10 provinces. They run under a few different names such as Foodland, FreshCo, Price Chopper,
Lawtons Drugs, IGA and Thrifty Foods. Their focus is on providing fresh quality food and superior customer service in the right sized stores. They are
also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving
environmental performance through reasonable, ... Show more content on Helpwriting.net ...
ing
19.65%= 3 day sale profit margin ($2.29–$1.84=$0.45) (0.45/2.29= 19.65% margin)
$3.09= 2 week special price for in–store promotion
40.45%= After–sale profit margin ($3.09–$1.84= $1.25) ($1.25/$3.09= 40.45% margin) Place * we will provide you with just in time delivery (weekly
or as needed) advantage of this is there will be no need to store large quantities which will give you the benefit of needing inventory space and will
keep inventory costs low * we have experienced sales representatives to serve you and provide you with assistance for meeting changing needs and
solving problems * we will provide you with displays that will take up less shelving space to allow for more products to be displayed
Promotion
* free advertising * free product samples * free coupons for retailers * free knickknacks in boxes
Swot Analysis
Strengths
* has ten essential nutrients * made with 100% whole grain * low in fat * environmentally friendly packaging * comes in 8 different flavours * fun
size kids and adults love * own personal website * free advertising
Weaknesses
* not widely known * most stores can't display all flavours
Opportunities
* Develop recipes the cereal can be used in * to sell our products internationally

Threats
* Other companies selling similar cereal and competing with prices * Other brands of cereal that are more widely known * Other cereals that offer the
same

Coca Cola 's Organizational Performance And Interaction...
Through this term, our team has researched and analyzed the Coca Cola as to its organizational performance and interaction based on group
behavior. We will now conclude our research. Our results were based on the Action Model of organizational and group conditions and determined if
the given model is effective in preventing roadblocks to achieve success. We will also offer recommendations of our overall analysis in order to
determine if improvement is needed and how to implement change when presented to us. In order to enact this model and to make it effective there
are certain factors that need to be considered. Groups need to exert enough joint effort in order to accomplish tasks at acceptable levels of
performance. Every member of the group has to offer the adequate skills and knowledge regarding the subject at hand. Also, consideration to cultural
and organizational setting have to be taken into consideration (Harrison, 2005). Action Model Group Behavior The Coca Cola Co. is very involved
with group level behavior. They not only involve immediate persons within the physical organization, but stakeholders worldwide. The company
engages with their numerous partner bunches in an assortment of formal and casual settings over the whole Coca–Cola framework. Their engagements
range from gatherings with nearby, provincial, and national gatherings to continuous exchanges with their bottlers, suppliers, and purchasers across the
globe. By proactively cooperating with outside

Reflection Paper
As we now know I'm currently earning ~$44,500, and in preparation for my review I did a little homework. According to my research, with my skills
and knowledge, I should be earning more. I would like to discuss an increase in my compensation to reflect the effort I've put into this team and this
company.
In addition to being a great front end developer, I feel a big strength that goes overlooked is supporting the FEDs and my other coworkers by giving
them the tools to do their job better. Whenever I see the same task being repeated over and over, I invest sometime into seeing if there's a way to
streamline it, or automate, or remove it all together. After all, if there's a way to do easily do something in half the time, it will very quickly pay for
the time researched. With this in mind, I have learned many shortcuts, found tools, and invested in hardware to help with coding, and the work
surrounding it.
There's no better example of this than with the Sobey's templates. In my early months of working at inbox I had to create many weekly emails for
Sobeys. These are templates that are more or less the same design but with different 5–8 different branding combinations, and across 4 different
domains. When I started, these tasks would take about 8 hours to code including revisions. After quickly growing tired with the repetition, I learned
methods of streamlining this process such as using the command prompt to batch rename files, and using sublime's built–in REGEX tool to

Opioid Addicts
The state of Massachusetts has been fighting a vicious battle with the spread of opioid addiction. Heroin and other opioid drug related addicts have
formed a very negative outlook of themselves. A great deal of people view addicts as classic criminals. Addiction is an actual mental illness, something
that the addict cannot control. Treating these struggling individuals as criminals is an unnecessary and cruel punishment. The state of Massachusetts
needs to break the stigma that all opioid addicts are criminals and starting viewing opioid addiction as a serious mental illness.
Over the past decade, Massachusetts has lost close to 7,000 people to heroin and other opioid drug related overdoses. As of 2015, there have been
almost 1,200 deaths ... Show more content on Helpwriting.net ...
Gloucester's system has been going well, and a few other towns have begun using their tactic. But there are still so many opioid abusers, and so
many overdoses. It is now being consider a deadly epidemic. Currently, Gov. Charlie Baker is planning on mandating for physicians to take more
courses on addiction when renewing their license, and to continue to treat these addicts as mental health patients. He is also still pushing for the three
day hospital hold for addicts who pose a risk to themselves or others. His proposals are still currently under consideration at the State House (Feathers,
"Bold Steps Urged."

Purpose Statement For Journalism
Ezra Pound once said that literature is news that stays news. For me, literature is the very essence of the enduring power of any great work of art. In
journalism industry, it plays an important and fundamental role in news reporting and communication. I deem literature is the art that use language as a
media, depicting information about humanity and ways of living. Journalism, flourished by news that is constantly changing around this globe, is an
ultra–competitive modern media market that needs versatile, multimedia journalists with cutting–edge academic and vocational skills, to influence
people and the world. Growing up in the age of information, on one hand, I enjoy the improvement of technology has brought to us, but on the other, I
have ... Show more content on Helpwriting.net ...
Your program enjoys a high reputation of journalism and communication education in the world. I will master advanced journalism knowledge and new
technologies through the curriculum like Applied Communication Research, Journalism Theory and Analysis, and Media Management etc. In addition,
I will cultivate my creative skills, critical and technical abilities, in addition to developing abilities in proficiently applying communication theories and
media techniques to the analysis and management of cultural issues in the ever changing new media environment, which will better prepare me to
meet the challenging demands of the fast growing cultural industries and global cultural environment. After graduation, I will work in cultural sector to
transmit and promote our cultures by creatively using and integrating media and new technology that I learn in graduate program. So now, I sincerely
hope to be given the honor of undertaking a postgraduate study at your university; I truly believe that it is a cherished opportunity, allowing me to
reach greater heights in my

Coca-Cola, Value Chain
Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system
is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter's value chain analysis model. In an
attempt to paint a current picture of the non–alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO'S
as our benchmarks to determine if the market is growing or contracting. Value Chain Analysis A value chain is a model used to disaggregate a firm into
its strategically relevant value generating activities, in order to evaluate each activity's contribution to the firm's performance (Terms V... Show more
content on Helpwriting.net ...
Examples of their commitment to these strategies are seen in their plant in Indonesia, where boats are used to transport the products between hundreds
of islands throughout the Amazon. This is often because waterways are often the main way to access these remote islands. In some of the higher
elevations of in the Andes, Coca Cola products are sometimes transported by four–legged power. Across much of Africa, bottlers deliver to thousands of
family–run kiosks and home–based stores. Marketing and Sales Out of approximately 2,400 products, Coca Cola markets four of the worlds top sales
drink brands. Although the industry is relatively small and they only directly compete with two companies, creativity is a vital marketing strategy to
Coca Cola. Coca Cola's ultimate goal is to deepen their brands' connection with consumers. As a result, they have to constantly reinvent their product
(Coca Cola 2006). The marketing strategy they use is directly linked to the consumer; from advertising, to point of sale, to ultimately opening and
consuming a Coca Cola beverage. Techniques which they have used to achieve this include developing new products and brands, changing the design
of their packaging, and designing various new advertising campaigns (Coca Cola 2006). On October 19th, Coca Cola reported their earnings for the
third quarter. Earnings per share are up which results in higher benefits for shareholders. According to Neville

Who Is The Grocery Manager At Sobeys?
I recently interviewed Mr. Dereck Sawh, who is the Grocery Manager at Sobeys. To sum up the interview, he defined leadership as being able to
empower your employees/ followers. That is, that leadership involves assisting other people to rise to their full potential while still being able to
accomplish the organization's goals. He also pointed up that good leaders should possess honesty and good ethical behaviour. He argues that leaders
should always change their leadership style depending on the situation and employee and that leaders who cannot do this, will eventually fail. He
talked about his experience with an unproductive employee Matt. Matt was a very hard working employee, but lately he seem to not care about
his job at all; twice he had been late for his shift and once he didn't show up at all, his level of work performance had also dropped tremendously.
After the third occurrence Mr. Sawh was told my his store manager that Matt should be fired, but instead Mr. Sawh called matt into his office,
where he tried to get to the bottom of this sudden change in behaviour. Matt was having problems at home and had no on he could talk to so Mr.
Sawh set aside time to talk with him to make him feel better, he gave Matt the rest of the day off along with a letter of employee expectations. Since
then Matt had been himself again and Mr. Sawh checks in with him regularly incase he needs to talk. Mr. Sawh attributes his leadership style to that of
a servant leader, however he also

Condopak Case Study
New Empire Group, Ltd. Key programs administered: "CondoPak" for Community Associations, "Prime" High Limit Commercial Umbrella
Program for Real Estate, The "SmartPro" Property Managers Errors & Omissions Program, "Recover" Site Environmental Program, "Mainland"
Inland Marine Program & "Cyber$ential" New Empire Group is a national MGA specializing in programs for the Real Estate industry. We pride
ourselves on being a resource for insurance agents, brokers and MGAs nationwide. Robert E. Mackoul, CLU, New Empire's chief executive officer,
states, "We help insurance brokers by providing them with the competitive products they need to compete and win in the marketplace!" Our programs
listed below are underwritten by national insurance carriers and are admitted in all 50 States.... Show more content on Helpwriting.net ...
Through its "Diamond" and "Diamond Elite" endorsements, CondoPak provides comprehensive coverages and exceptionally competitive premiums.
Coverage is available in 26 States, East of the Mississippi River. Frame construction does not qualify for the program. The program is exclusive and a
limited number of brokers are being appointed in each State. For more information please visit www.newempiregroup.com/condopak. Coverage limits
begin at $5 million, with options for higher limits up to $100 million of coverage. Our umbrella program is famous for high limits and low premiums
that are impossible to duplicate in stand–alone umbrella contracts. Immediate indications are available online, and quick turnarounds are delivered by a
team assigned to service each agency. Qualifying Classes of Business: Cooperatives–Condominium Associations Homeowner Associations Garden
Apartments Strip Malls Commercial & Office Buildings Industrial Buildings Student Housing Independent Living Residences Affordable

Fort Mcmuraway Interview
After staying away from my house for a month and a half, we finally came back to Fort McMurray. I was so anxious to see my house after the fire,
and although I found out that the fire has not affected our neighborhood through the Internet, I wanted to see for myself. On my way to Fort McMurray,
I could not explain the emotions that were going through me. I felt fear, anticipation, and other feelings. As I was near the city, I saw the burned trees,
destroyed houses, burned cars, trampolines, and bikes. Some houses were burned halfway while others only had the foundations leftover. The sight of
burned houses was depressing.
Finally, I reached home. We saw that everything was the same as we left off. The flowers were blooming in our garden. They... Show more content on
Helpwriting.net ...
Even the library was not open, so my mom suggested that I get a job. I decided to send my resume and fill out applications to the stores and
restaurants of Fort McMurray. The first time I got an interview was in McDonalds and at first, it was an intimidating task to accomplish, especially
when I have never experienced this before, but I thought that I had done a decent job on my interview. Unfortunately, I did not get the call. I assumed
that I did not get the job. Then, I got an interview in Sobeys and this time, I used the knowledge from my last interview and applied it to this
interview. I felt a bit more confident in this interview but again, they did not notify me about the job. After the second time, I started to doubt that I
would be able to get a job for the summer. I was worried that no one would hire me. Finally, I got a call from Tim Horton's for an interview. I was
sure I would get the job. The manager informed me about the job. After the interview, they called me for training. I learned the basics about serving
meals to the consumers. When I finished my training, they hired

Loblaw Companies Limited Case Study Essay
Loblaw Companies Limited Case Study
Table of Contents
Introduction 3
External Analysis4
Internal Analysis 8
Alternatives9
Recommendation 10
References11
Introduction
Loblaw Companies is facing the greatest competitive challenge of its recent history with the launch of Wal–Mart into their markets. Having originally
entered the market in 1994 through the acquisition of 122 Woolco Stores, Wal–Mart is planning to open their first SuperCenter in Canada imminently.
Known for their Every Day Low Price (EDLP) value proposition, exceptionally efficient supply chain, logistics and ERP process execution, marketing
aimed at budget–conscious buyers, and product selection, ... Show more content on Helpwriting.net ...
This analysis as of the industry and Loblaw also illustrate how critical operational responses, not pricing or marketing alone, are required to sustain its
existing growth rate and achieve higher growth over time. Each of the specific aspects of Porter's Model is next analyzed and insights are used for
defining alternatives and recommendations for the strategic direction of Loblaw.
Threat of Substitute Products and Retail Outlets
Given the relatively high level of capitalization required to move into the Canadian retail grocery market and the Internal Rate of Return (IRR) also
required, these two factors combined create a formidable barrier to entry for competitors. The exceptions are the well–capitalized global competitors
including Carrefour and Wal–Mart. Loblaw's reliance on stores–as–a–brand, Control Label, and Customer Loyalty provide a unique mix of products
which also alleviates potential conflicts with lower–end retailers and their regional strengths and weaknesses.
Supplier Power
For Loblaw the continual improving of electronic initiatives including the adoption of the ECCNet standard and the development of more advanced
support of demand planning, ERP integration of supply chain planning and execution, have given the company a defendable position with suppliers.

The supplier community in retailing tends to dominate the smaller retailers, yet the converse is true with the larger,

Loblaws Case Study Essay
Wednesday April 18th, 2012 BUS 800, Section 131 Professor: Jim Diodati Individual Case Assignment Turnitin ID# 243102298 Joseph Nicosia
500198044 TABLE OF CONTENTS Strategic Recommendations3 Appendix A: Industrial Analysis6 B: PEST Analysis6 C: Key Driving Forces 7
D: Porter's Five Forces Analysis7 E: Strategic Group Map7 F: Key Strategic Factors8 G: Competitor Analysis8 H: Attractiveness of Industry 8 I:
Mission and Vision Statement8 J: Value Chain9 K: Financial Analysis9 L: SWOT Analysis10 M: Issues10 N: Rationale for Issues10 O: Execution
Strategies10 Strategic Recommendations Issues: As one thoroughly analyzes the Loblaw's Companies Ltd. it is identified that Loblaw's... Show more
A major reason for this is directly correlated to their innovative ways to lower cost and increase profit margins. Loblaw's must continue striving for
excellence and remodel their supply chain, in order to maintain and exceed their company profit margins. Without proactively adapting to new
technologies Loblaw's will fall behind the market standard and lose their position in the market, potentially losing profit margins and market share.
Integrated Strategy Loblaw's is one of the most successful companies in the grocery retail industry in Canada, in order for Loblaw's to penetrate a
global market they must identify, plan and execute a strategy. Loblaw's needs to identify new market potential internationally which in turn increase
profit and gross margins, in order to continue expanding. Such starting locations for expansion that seem feasible are developing cities in the United
States that are relatively close to the Canadian boarder. This will make it easier to control and monitor this project closely, because since this is the
first global expansion, Loblaw's should keep a close eye on their productivity to determine if they can compete globally. Their financial records
indicate that they can expand. Their gross margins and profits are in relatively good standing indicating that they have more money to payoff expenses
and potentially expand. The Loblaw's philosophy of not acquiring debt and using cash flow to purchase new real estate

A Brief Note On Canada 's Labour Force
"Collective bargaining was not just a means of raising wages and improving working conditions. It was a demand by organized workers for a new
status, and the right to participate in decision making both in industry and government" (Macdowell, p.175). Canada 's economy has gone through
many changes in the last century. From the crash of the stock market to the end of the second World War, many new oppourtunities were brought into
Canada 's labour force. Women began to gain recogniation for their contribution in the labour force during the war and were also joining men in the
labour force. Unions were also introduced following many upgrades to the health and safety laws in the labour force. In today 's modern world,
Canada has become an econmic globalized economy. In the past, trading of goods and services were done with local communities but with the
introduction of economic globalization, the trading of goods services is now done between neighbouring provinces, nations, and countries. Many
different workplace sectors have been affected by econmic globalization and the one that will be focused on in this paper will be the retail sector.
Canada's retail workplace and the workers, who work in retail stores, have been transformed due to economic globalization in regards to economic
integration and interdependence between the economies within the state and around the world. This results in more jobs and services that would
created, and more up to date workplace and worker

Research Paper On Sobeys
On my food shopping trip, I went to my local grocery store, Sobeys. Capitalist consumer values such as convenience was evident throughout this
food shopping trip. For instance, having built a grocery store in the center of a bunch of neighborhoods makes it a quick trip to get to this grocery
store. Since it is a close drive for myself and others in the surrounding area, it created sportive financial gain because it is convenient for people to get
to. Predictability is a large part of this shopping experience. Having gone to Sobeys for several years I already have an expectation of where I need to
go in the store to find exactly what I need. For example, I was buying Almond Milk by a specific company that I know this location carries, and

Fix Auto
Fix Auto is an auto body repair company based in Montreal that is looking for rapid worldwide expansion. The external task environment in which Fix
Auto operates in is one which has many opportunities for Fix Auto, but also many threats.
Policial
Politically, governments are changing how Infrastructure spending is allocated. More taxpayer dollars are being spent on mass transit initiatives such
as the City of Calgary's green line project which aims to create a new train corridor with the municipal and federal governments guaranteeing a
cumulative $3.08 Billion towards the project ("Green Line", 2016). The implications for the auto industry, including fix auto is that the transit projects
aim to reduce emissions by having less cars on ... Show more content on Helpwriting.net ...
It is mentioned earlier that there are no locations in Saskatchewan, Manitoba and much of their target market in the United States. Fix Auto needs to
focus on their primary objective of becoming the North American auto body repair chain. Fix Auto is experiencing overexpansion. "Overexpansion
often occurs when business owners confuse success with how fast they can expand their business" (Schaefer, 2006, Overexpansion.). In a 2005 study
done by the Law School at the University of Chicago, It was found that of the chapter 11 small business Bankruptcies issued in the United States,
overexpansion contributed to a "non–trivial" (Baird & Morrison, 2005, Pg. 7, Para. 1) number of cases. The best method for expansion is steadily and
to move to new countries one at a time. (Schaefer, 2006, Overexpansion). Fix Auto should capitalize on their existing regions such as the United States,
Canada, and the United Kingdom before moving into new markets such as Australia, South Africa and Turkey.
If Fix Auto desires to maximize corporate efficiency, they need to begin operating the differing regions as separate companies with unique management
and hubs. This way, each region is able to have expertise in local legislation and cultural standards. They need to implement regional strategies, offices,
and management before opening branches in new countries and

Pillsbury Challenge v2 Essay
International Consumer Behaviour
Pillsbury Cookie Challenge
The Canadian market insight
MaГ©va Larousse – Esther – Г‰lodie MonthГ© – Frank Yogo– Marine Dallery
INTRODUCTION
The Canadian Pillsbury ready–baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada
Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the
consumer insights team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards
the product.
The goal is to understand how marketers can make better decisions, based on different ... Show more content on Helpwriting.net ...
*(The Pillsbury Doughboy is an advertising icon and mascot of the Pillsbury company)
THE PROBLEM STATEMENT
RBG in Canada branch performance were not satisfied over the past two years whereas refrigerated cookies had always been the most profitable
product line of its category. Indeed, the volume growth between 2004 & 2006 had remained nearly flat at 1% and the household penetration had fallen
to 24% from previous years.
The goal is to understand the possible reasons of decline in cookie sales, through the consumer insights (taste, advertising, current brand messaging of
the Pills bury).
For this purpose, the marketing manager Guillen wants to see the difference between consumer markets of Canada and that of United States in order
to design a marketing strategy according to it to boost the sales as well as profit of this category.
HOSTEDE ANALYSIS

In order to understand these cultural differences here are the Hofstede framework:
Power distance
Interdependence among its inhabitants
Value placed on egalitarianism
Canadians value a straightforward exchange of information
Individualism
Individualistic culture
People look after themselves and their immediate families
Employees are expected to be self–reliant and display initiatives
Masculinity
Moderately "masculine" society
Work–life balance and are

Target Pest Analysis Paper
PEST ANALYSIS ON TARGET CANADA
BY
GRACE NWACHUKWU.
October, 2014
Business News Daily, 2013 explained PEST Analysis (Political, Economic, Social and Technological Analysis) as how those external factors can affect
a business's activities and performance...
The article further explained that aside the fact that some organizations already have factors affecting their performance, there are some factors outside
the organization that can determine the positive result of business. For those organizations to determine how those factors outside the organization can
be of positive impact, they decide to conduct a PEST Analysis. In this research, I would be using TARGET CANADA as a case study on PEST
Analysis.
ABOUT TARGET CANADA.
"Target Canada. Co is the Canadian subsidiary of United States – based discount department store chain Target Corporation which was formed in 2011
to oversee the company's Canadian operations. Target Canada's main rival in the Discount store is Walmart, while there is also competition with
supermarket chains such as Loblaws, Metro and Sobeys (despite having agreement with Sobeys) and other retailers such as Sears Canada, Canadian
Tire, Shoppers Drug Mart and Rexall. ... Show more content on Helpwriting.net ...
Target opened its first Canadian stores in March 2013, these stores numbered 130 as of August 1, 2014." (Wikipedia, 2014)
PEST ANALYSIS ON TARGET CANADA.
I would discuss about the impact that each issue (from Political, Economic, Social and Technological) had on the market entry experience of Target
Canada.
Political

Ra2T
WORKING COMPUTERS, INC.
Jennifer Sobey, an analyst in the headquarters of Working Computers, has been asked to evaluate whether or not Working should sell a division of the
firm which has been losing market share and requires a great deal of new investment to remain competitive. The ailing product is a personal data
appliance, or PDA, that once led the market in features and innovation, only to fall prey to competition from numerous firms once it had paved the way
for the product category. Complicating Jennifer's analysis and recommendation are several political issues involving the wayward division. In
particular, Working's recently returned CEO, Stewart Workman, has decided that the product (the Bernoulli device) is a "loser" and has... Show more
The division expected to sell a total of 300,000 units by the end of 2003 at a price of $495 each. The model expected to ship beginning in late 2004
would sell at the same price point. The division's managers estimated, though, that the revised Bernoulli would have cost of goods sold of 54 percent
of the retail price with higher operating expenses of 26 percent due to increased advertising. Given the competitive nature of the industry, these price
point and cost estimates are expected to remain the same for the next several years.
For strategic planning purposes, Working's management allocated depreciation to the existing Bernoulli division as though the entire division was an
asset and depreciated it using the straight line method over 10 years, with five years of operation behind it. The initial investment of $56 million had
been made in early 1999. The new funds allocated to the division would be treated similarly, except that management had decided that any new
investment would be depreciated using the straight line method over 5 years; due to changes in the industry since 1999, this was expected to be more
consistent with the nature of the market for computing devices and PDAs. Working's managers used a weighted average cost of capital, or hurdle rate, of
14.5 percent when evaluating capital budgeting projects, and Jennifer felt that this would be an appropriate

Lil Malison Narrative
Welcome, ma ladies and lads, I have been told to tell a story, and
here it is, till the night, it comes upon, sending lil malison, (just to
tell you it's a synonym of curse) coming upon me...
It was a dark,
but a pretty blue filled sky with shimmering stars. My mom
was driving my sister and I back home from swimming. Soon,
We had just came from the pool to home and it was the
last day of 2nd grade. I was chatting with my sister while
closing the car door, when the Lil Malison has just came... Ok, I
know it might be obvious to you, or not, but I got my pinkie
finger stuck in the car door. This injury I had wasn't the one
that had been.
"Ow a bunch of my skin fell off, bow wow
wow. It was... ow ow no skin has gone off just... Show more content on Helpwriting.net ...

But guess what, it actually sped up the
process a bit quicker. Not false eh. It would have healed even
without the cream, but who needs to be patient when it's
summer vacation, not me. It probably would be healed right now,
because that would be 3 years. You except my injuries to last
that long. lucky for me it lasted for half the month. Ok, now you
can know how it's is like now, thank you for being patient. Unless
you didn't , Idk what to Say. It's a permanent scar on my
pinkie. Yeah, now for the rest of my life, and what's is the
length you're probably not asking me that in your heads. Well
guess what, I'm still telling you because I want to. My injury was
the toy that grows in water, except the opposite. That, was a
horrible way to start my Summer vacation. But, again, I feel like I
went through worse. But that was when I was much younger, more
of a less harsh summer vacation. But that's is not What I am
supposed to be talking about. So bye bye person who is reading
this. So long, maybe you are thinking a car door could be ashamed
of itself, or thinking that I'm stupid that I didn't see where I put my

hand. Well I said that I was talking with my sister! (Excuses,

Essay on Loblaw Companies Limited
The grocery industry has a relatively high market commonality; a lot of grocery stores are somewhat related in terms of technologies used, labor force
and the products or services offered in the stores. Differentiation with other competitors is key for survival in this highly competitive industry. External
Environment Demographic Segment Canada's demographic trend is very unique due to the increasing number of immigrants and its aging population.
Ethnics come to Canada mainly from China, South Asia, Middle East, Central and South America, and Caribbean. The increase in immigrants create a
demand for the grocery industry to carry a broader line of products that cater to its multicultural customer base. Furthermore, Canada's aging... Show
more content on Helpwriting.net ...
This appealed to customers and Loblaw was able benefits from the first–mover strategy. By taking advantage of its suppliers' low–level bargaining
power and the industry trends of high–priced products, Loblaws created high quality private label to target different customer segments. Loyalty
Program Strategy Due to high competition in the industry and high bargaining power for buyers, Loblaw offers loyalty programs including President's
Choice Financial and PC MasterCard, to encourage repeat business. By providing added–value services, consumers can benefit from unique
experiences and Loblaw can further differentiate its brand from its competitors. Meet the Needs Strategy To satisfy consumers' needs, Loblaw
established strong regional brands such as Provigo in Quebec, and also built superstores that focus on particular product categories. By adopting a
multi–format approach, Loblaw is able to cover a wide range of prices to further appeal to consumers. By the same token, responding to the demand of
one–stop shopping and the tendency of growing convenience store, Loblaws also offer non–food items to meet the daily needs of every household.
Core–competencies Resources:Capabilities: Wide product range– Effective promotion of brand–name products Value–added services – Effective
customer service Up to date technology– Large and well–designed store Convenient locations Core competencies: Based on the Five–Business–Level

The Canadian Market And The American Market
Although the Canadian market has basically five big players taking over almost 80% of the market share, it does not mean that the competition is
weak. Comparing this information to the American market, over 20 firms divide the same 80% of the market share. The economy and consumer
habits in both countries are also very different, which causes American companies to struggle when entering the Canadian Market. Target, the
American chain turned back and left Canada after an attempt to take a portion of the Canadian market. Currently in Canada, due to the economic
turndown and weaker currency, food prices rose signifficantly. Fruit and vegetable prices rose 9% in 2015, while meat prices rose 5%. Naturally it
would be expected to have cut back on spending, or at least a movement towards switching to lower cost products, but it actually did not happen in
Canada. In fact, "food prices have been up in every one of the last six quarters. Meanwhile, Metro's same–store sales have outpaced food inflation over
five of those quarters" (The Motley Fool Canada, 2016). It means that Metro has been able to sell more groceries at higher prices in spite of record
inflation levels. Loblaw and Metro, two of the major players of the industry have seen the share prices advancing higher this year, despite a TSX
decline of over 5%. These singularities of the Canadian market might impose a barrier for international potential entrants, but the game never ends, the
Canadian companies must

identifying competitive advantage
IDENTIFYING COMPETITIVE ADVANTAGES Video: Panera Bread Cohesion Case: Competitive Advantage:Business Dilemma To survive and
thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization 's customers place a
greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often
seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage. When an
organization is the first to market with a competitive advantage, it gains a first–mover advantage. The first–mover advantage occurs when an
organization can significantly... Show more content on Helpwriting.net ...
With respect to the relationship with suppliers, organizations function as buyers and thus prefer to increase their own buyer power with suppliers
(and create competitive advantage). In this situation, organizations want to work with a large pool of suppliers to potentially supply the desired
good or service. FIGURE 1.14 An Organization within the Supply Chain Page 15 Supplier Power Supplier power in the Five Forces Model is high
when buyers have few choices to buy from and low when they have many choices. Supplier power is the converse of buyer power. Again, there are two
situations in the supply chain where organizations need to be concerned: i) in their relationships with customers; and ii) in their relationships with
suppliers. Regarding the relationships with customers, organizations function as suppliers and thus want supplier power to be high. With respect to the
relationships with suppliers, organizations function as buyers and therefore want supplier power to be low (see Figure 1.14). As a buyer, the
organization can create a competitive advantage by locating alternative supply sources. IS–enabled business–to–business (B2B) marketplaces can help.
A business–to–business (B2B) marketplace is an Internet–based service that brings together many buyers and sellers (discussed in detail in Chapter 3).
One

What Are the Challenges in the Implementation of Erp System!
What are the challenges in the implementation of ERP system!
Information systems play a vital role in improving the competitiveness of a company. There are many types of enterprise information software
packages which are available in the market since the year of 90s till today (Mandal & Gunasekaran, 2003). Enterprise Resource Planning (ERP) is one
of them. Due to intense competition around the world, many of the manufacturing company had decided to implement ERP. It assures one application,
one database and is possible to unified interface across the entire organization. Many companies had not abstained from investing a large amount of
money on ERP system, though the ERP implementation had high failure rate and well publicized (Ehie ... Show more content on Helpwriting.net ...
Big bang and the phased–in approach are the two general approaches to achieve this objective. The big bang method is known to be more ambitious
and risky of the other two. Most organizations are using this approach to change the operations of their outdated system to the latest system which in
one event implements the ERP system throughout the entire company. This particular method had certain advantages, where it has been linked to few
system failures. This is because during the implementation of ERP system is going on, on day one of implementing, the employees of the
organization will not have the capability to understand the new system. Therefore, it brings the feeling to the employees like learning a new job. In
many cases, most companies would not have sufficient knowledge of functionality of the system that they had replace and also because ERP system
serves the entire organization and employees who does data input points will find themselves entering more data than they used to do previously with
the old system. Nevertheless, the main problem with big bang approach is that the entire company is affected and these problems usually occurred
whenever any new system is implemented. Therefore, the speed of the new system usually suffers and causes the interruption to day to day activity of
the company (Hall, 2007).
Secondly, the phased–in approach has issued as a popular alternative. This way is more suitable with the

Case Study Of Loblaw
п‚§Why has Loblaw's strategy been successful? Loblaw's success can be attributed to its good understanding of the Canadian shoppers and the
Canadian grocery market. Loblaw has a time–tested strategy which includes an efficient operations, an excellent customer loyalty programs, a popular
private label brands, and a large–scale purchasing efficiencies. Additionally Loblaw offers competitive wages and benefits. The company has a
presence in virtually all Canadian provinces with a tailored value chain that helps them achieve high revenue and standards. Loblaw effective use of
the 4+2 strategy had made it the market leader. The excellent execution of its strategy has allowed the company to be a differentiator among other
Canadian grocers (especially... Show more content on Helpwriting.net ...
What the company could do, is to protect and increase its dominance in the Canadian grocery market. Loblaw has a strong presence in Canada that it
should use in its favor to tighten Walmart's entry barrier further. The company could also place emphasis on expanding the Real Canadian Superstore
(RCSS) chain to compete with Walmart superstores. As the incumbent market leader, Loblaw has an attractive set of strengths and competitive
advantages that allowed it to prosper in the market. Furthermore, Loblaw can explore additional opportunity to increase and maintain market share,
such as exploit emerging new technology, launch a new loyalty program for customers, make some supply–chain adjustments or expand to more
locations. Thus, should Walmart decide to enter the Canadian market, Loblaw will be ready. The positioning map below shows Loblaw position in the
Canadian market vis–Г –vis other competitors. Based on the map, Walmart has a very long way to go before posing a real threat to Loblaw. п‚§Will
Walmart enter the Canadian grocery market with Supercenters? And Will it be successful? The following is Porter's Five Forces applied to Walmart in
the Canadian

Financial Analysis of Sobeys Inc.
Financial Analysis of Sobeys Inc. This report is based on the consolidated financial statements of Sobeys Inc. for the years 2011 and 2012 with some
reference and calculations from 2010 as well. The audit was performed by Grant Thorton chartered accountants. Office location is Suite 1100, 2000
Barrington Street, Halifax, NS. Calculations are based on GAPP numbers provided in these statements. IFRS standards have been adjusted at the end of
the financial statements if reference is needed for those standards.
Short term Liquidity Sobeys Inc. current ratio drops from an acceptable 1.59 in 2011 to .963 in 2012. Being in the grocery industry this is not
uncommon as inventories are higher because of the high inventory turnover rate which ... Show more content on Helpwriting.net ...
Long–Term Credit Risk Sobeys Inc. Debt Ratio in 2012 was 54.2%, meaning that 54.2% of assets have been financed by debt and has a slightly
higher degree of leverage than what is considered comfortable. It could prove slightly harder if a recession happened than a company who is only
leveraged at 30% to 40%, However, this ratio does not provide any indication of the asset quality being taken into consideration. The ratio did drop
from the 2011 value of 55.1% The firm shows positive health for the Shareholders Equity with an equity ratio of 44.2% in 2011 and increasing to
45.2% in 2012. Calculating the percent of total assets that shareholders would receive in the event of company liquidation looks positive and very
healthy for any investors or shareholders of this firm. The interest coverage ratio is also at a value that is significantly positive 14.0% in 2011 and
12.8% in 2012. Although 2021 shows a decrease, the company is still very capable of generating sufficient revenues to cover their interest payments on
any debt they have incurred.
Measures of profitability Profit Margin (Return on sales) is a steady 24% for both 2011 and 2012. This value is above the average, typical or normal
ratio for the grocery industry of 20%. This average value comes from a study by Paul Weyland, communications strategist (Weyland, 2009, PDF file).
Competition keeps prices at a

Market Segmentation In Canada
(B) We used a combination of three market segmentation variables using two different approaches. We chose these variables because we feel that they
are the best choices for differentiating between market segments. The first thing we did was use the Geographic approach to limit our scope. Using the
Regional variable to divide Canada into provinces, we decided to limit our market to that of Newfoundland and Labrador; as a new start–up, it makes
sense to begin small with a familiar market with the potential for growth. Then, using Market Density, we determined that since almost 40% of
Newfoundland and Labrador's population lives in St. John's (196,965 out of 514,540), we would limit our market to that of the Avalon Peninsula, with
potential for ... Show more content on Helpwriting.net ...
Many members of this age group are highly impressionable (Media Smarts, n.d.) and also have a major social media presence and online presence
through which they can be reached (Media Smarts, n.d.), making them accessible in a variety of ways. Within the Avalon region of Newfoundland and
Labrador, there are many stores where toothpaste can be accessed, either by members of this segment who are purchasing the product for themselves
or by people who are purchasing toothpaste for them. For example, in St. John's alone there are 3 Walmart stores ("Walmart– Find a Store", n.d.), 7
Lawtons Drug Mart's ("Store Locator", n.d.) and 6 Sobeys stores ("Store Locator – Sobeys Inc.", n.d.) and many other store options in the city where
toothpaste can be purchased – not to mention the rest of the Avalon

Global Expansion
WFM is trying to develop a strategic plan to grow their business in an extremely competitive market. They are searching for ways to sustain their strong
financial and cultural capabilities without losing revenue. Societal trends are shifting towards a healthier and environmental lifestyle, which is
substantially affecting the food retail industry. To keep up with these societal trends, grocery stores are incorporating organic and healthier food
products into the stores. This poses as a threat towards WFM, as their value proposition is substantially losing its worth. WFM must assess the
company from an internal and external perspective in order to determine if expanding their locations into Canada will be worthwhile. There is a variety
of risks that the company must assess prior to implementation. If WFM decides to expand through a slow process, there is a possibility of their
competition dominating the industry. In addition, WFM must understand that this expansion will require extensive capital and a new logistic
/distribution strategy. The plan that WFM decides to instill must keep their current organizational culture consistent. WFM has been named America's
Healthiest Grocery store selling a variety of natural and organic food products. The rivalry amongst competitors is extremely ... Show more content on
Helpwriting.net ...
From a political perspective, the increasing organic foods regulations have been posing as a threat. Regulations are becoming stricter and require an
intensive amount of standards to meet. These regulations ensure that companies are meeting the government implemented bilingual and nutritional
label requirements. However, uncertainty about these labels have arisen, resulting in uncertainty amongst consumers. FCPP requirements have ensured
that companies do not commit fraud or misuse the organic label. Consumers rely on the legitimacy of certifications to ensure the the products are
genuinely

Metrics Madness Fall 2013 Review
Metrics Madness Review Fall 2013
1. The local Mastermind store sells innovative educational toys. Part of their service is giving advice to customers about the best toys for a particular
age group, which requires having more customer service representatives in the store. During the month long Christmas buying season, it makes half of
its $500,000 yearly sales. Its contribution margin on average is 40% and its fixed costs for the year are about $150,000. The owner believes that she
could make even higher sales, if she had more customer service representatives on the floor during the peak season. She plans on hiring four more
people for 200 hours each at $20 per hour. How much additional revenue does she have earn to the nearest dollar ... Show more content on
Helpwriting.net ...
How much would it cost an employee to purchase the dishwasher during the holiday season to the nearest dollar?
11. The table below shows the sales revenue (in billion dollars) of Canadian food retailers: Food Retailer| Sales revenue (billions)| Loblaw| $46|
Sobeys| $21| Metro| $10| Costco| $7| Canadian Safeway| $6| Walmart Canada| $5| Co–op's| $3| Shoppers Drug Mart| $2| Total| $100|
What is the Herfindahl index for the Canadian food industry rounded to two decimal points and how is the food market characterized in Canada in
terms of concentration?
12. Straubelstone manufactures specialty barbecues. Dakota, one of Straubelstone products, sells for $800 each. Straubelstone sold 1200 units of
Dakota in 2012. The following table shows all costs associated with Dakota production:
Description| Cost| Insurance| $960/year| Materials| $261/ barbecue| Overhead| $5,800/month| Packaging| $24/ barbecue| Rent| $4,000/month| Utilities|
$720/month| Wages| $5000/ month|
What is the total annual fixed cost of Dakota production to the nearest dollar?
13. Sunglass Hut purchases a pair of Tiffany sunglasses from a wholesaler for $180 and sells it for $300. If the wholesaler increases its price by 20%,
to the nearest dollar, what should Sunglass Hut charge in order to maintain the same percent margin?

14. MasterCraft

Marketing Strategy Of Nestle 's Hot Pockets
Marketing Strategy Positioning Strategy Position Statement: Hot Pockets, the easy snack, Too HOT for the shelves The Marketing Mix Product
Strategy NestlГ©'s Hot Pockets is a product line that belongs to the frozen food entrees. Frozen entrees are products that are convenient to the
consumer. A consumer may spend minutes in the store comparing different brands based on the number of choices, prices, product packaging and
nutritional value, but on average it takes about six seconds to make a decision. To increase the chances of NestlГ©'s Hot Pockets to be chosen, it
is important that the benefits and advantages of Hot Pockets are clearly visible on the packaging, as well keep the package simple so the
consumer cant get confused. The other product that is in the family brand is Lean Pockets, a healthier version of Hot Pockets directed to the
millennial consumers that are into the healthy fitness craze. A change for Lean Pockets would be to increase the size of the health benefits, as well
make the word "protein" larger and more visible on the package box. Hot Pockets have been a NestlГ© product since 2002 when NestlГ© bought
the product line from Chef American Inc. the one advantage NestlГ© has established is that there is over 20 varieties of Hot Pockets which includes
limited edition flavors. Place Strategy Currently NestlГ©'s Hot Pockets are not offered in Canada, but when they will, all varieties will be offered at
supermarkets like Sobeys, Safeway, Superstore,

Regional Differences In Canada's Atlantic Region
Analysis/report
Based on your map, do you see any regional differences in the price of your food item? Describe that difference.
According to both the map and table, the Atlantic region holds the highest price average of nutella.. The Central region has the lowest price average
and The Northern region has both the lowest and highest price of nutella overall. The atlantic regions holds an average of $7.44 in Nutella. This was
a unexpected as I personally predicted the northern region to have the highest average. The northern region consisting of the 3 territories, holds an
average of $6.79 . The highest price being $8.77 from the Wrangling river supply and the lowest being a $3.50 from a Walmart in Yellowknife. Lastly,
the Central region, ... Show more content on Helpwriting.net ...
There is reason behind the fact that Canada's atlantic region reaps the highest price average. The population of canada's Atlantic region has decreased
significantly in the past years. Statistics Canada quotes "the Atlantic provinces' population growth remains significantly lower than elsewhere, and has
been close to zero since the late 1990s–." With the population decreasing in these provinces, the prices of imported products such as Nutella would
increase. As learned in class, the less consumers there are to support the market, the higher the price will be.To add to this sudden dilemma, The
import taxes to the atlantic provinces are the highest in Canada. Nova Scotia's provincial rate for import taxes is a staggering 10% in comparison to
Ontario with 8%. The territories combined have an import rate of 0%! On that note, it is observed that the Central region has the lowest prices in all
of Canada. Most of citizens of the Atlantic provinces have immigrated to the central region to places such as Toronto and Montreal. The population of
Ontario is 12,851,821 people while the combined population of the Atlantic provinces is 2,327,638 people.There is another reason why the central
region seems to be the hub for nutella. According to the official Ferrero Canada website, in 1974 Ferrero Canada, first opened for business in Toronto,
Ontario. Not only that, but in October 2006, Ferrero opened a new manufacturing plant in Brantford, Ontario, Canada. The 900,000ftВІ plant serves
both the US and Canadian market. It was constructed halfway between Toronto and the State of New York. The less distance is needed for a product to
import, the cheaper it

Tee Talent Case Study
Next, there is going to be five event recommendations on which Tee Talent can sponsor. The first three events are with organizations that have
social missions that relate directly to accommodating people with disabilities, while the last two events are with organizations that have different
types of social missions. It's important for Tee Talent to sponsor organizations with social missions that relate directly accommodating people with
disabilities because it aligns with Tee Talent's mission of inclusion. This will help grow the business as Tee Talent will be able to connect with
clients who have similar goals. However, it is important to also look at organizations who have different social missions as Tee Talent will be able to
reach a larger audience. Although Tee Talent's social mission may be different, sponsoring organizations with different social missions is a good way
to grow Tee Talents client base as it reaches a larger audience. For example, companies such as Home Hardware sponsor the Food Bank of Waterloo
Region even though Home Hardware has very little to do with food (Sponsorship Opportunities, n.d.). Sponsoring organizations... Show more content
on Helpwriting.net ...
One local organization is Kitchener Waterloo Access Ability. They are a non
–profit information and resource centre that provides programs and
services for people with physical disabilities. Their mission is supporting "self–determination for adults with physical disabilities based upon the
principles of choice, equality, co–operation and mutual respect" (Kitchener Waterloo Access Ability, n.d.). Tee Talent can engage with this organization
by sponsorship, donations, or volunteering. Kitchener Waterloo Access Ability also often works with other individuals or organizations in an advocacy
role. Working with this organization provides Tee Talent the ability to promote their brand while helping others that meet similar social

Humorous Personal Narrative: Josh Furi
Humorous Personal Narrative Alright, my name's Josh Furi, I'm your average 9th grader (I think I'm pretty average), and in this piece of writing I'll
be writing about, what was at the was my most embarrassing story but when I look back on it nowadays I think it's actually quite hilarious.
So basically, on this day I had stayed home from school in what I believe was Grade 5 because I had a nasty stomach bug. Like, I was throwing up
about every 10 minutes that's how bad it was, it was pretty nasty. Anyways, I stayed home, blah blah blah... And my parents didn't want to leave me
home alone but they also had to go to the store for some groceries.
Me being me, I absolutely wanted to get out of the house because I had been trapped in that ... Show more content on Helpwriting.net ...
I was still feeling like a man who had just gotten released from prison after 3 years.
But boy did that ever change once my eyes seen the meat department, I don't know why meat out of all the things in the store, but it just made me feel
sick right to my stomach. Again me being me i just played it off like nothing in the world was wrong.
Then my Mom had mentioned to me that I didn't look so well and that I looked pale. Man, oh man... I just began throwing up everywheres it was
disgusting. You know those bunkers of meat you see in Sobeys usually/ Well I threw up all over the meat inside one of those and all over the floor.
I honestly don't remember to much after that, but I do remember my dad picking me up and aiming me away from the meat and towards the floor...
boy were the people working in the meat department ever happy to clean my throw up and restock two full bunkers of meat.
Well, that's my story of throwing up all over the meat department of Sobeys, I hope I didn't gross you out too much rather I hope I made you laugh at
certain times. Oh and If you're curious, I was perfectly fine the next

Eating Traditional Portuguese Food In My Family
Eating traditional Portuguese food was a way of connecting with my living family members and ancestors. Preparing, eating, sharing these foods, as
well as sharing the stories associated with them were vital in the maintenance of my Portuguese identity. The first few months of being vegan were
difficult because I struggled to fit in. Eating at the dinner table with my aunts, uncles, and cousins became an uncomfortable activity. I was constantly
met with criticism, confusion, and disappointment. I was also pressured, from several family members, to return to my past ways of eating. I could no
longer share in the experience of eating these traditional foods with my family. They felt like I was rejecting them, which was definitely not the case.
Although food is a major part of my culture, it is not the only thing that connects me to it. I can still engage with song, language, and dance. Those
things were important for me to remember when I first started out as a vegan. My decision to stop eating meat and dairy wasn't about my family. It
was about living in a way that does the least harm to the planet and its sentient beings. Nowadays, I'm experiencing more understanding from my
family. Some of them have been doing their own research and are open to having conversations with me about eating ethically. Of course, there are a
lot of conversations that still need to happen.
I am fortunate enough to have an immediate family that enjoys eating fruits and vegetables. During

The Role Of Parental Sexual Orientation On Children 's...
Abstract The rise of same–sex couples has brought about discussion on the influence of family structure on children's development. Findings are
presented on a sample of 20 gay father families, 20 lesbian mother families and 20 heterosexual parent families who have a child of age 4–6 years.
Natural observations in a lab environment recorded children's tendency to choose gender specific, non–gender specific or neutral toys. Comparisons in
toy choice were made between children of gay–, lesbian– and same–sex parents. Overall, children from heterosexual families showed greater gender
stereotyping than children from homosexual families and both gender and sexual orientation of parents were found to be predictive of a child's toy
choice. The ... Show more content on Helpwriting.net ...
While recent research looking into the structure of the family on children's gender development has found some results indicating no difference
between homosexual and heterosexual families (Chan, Rayboy, & Patterson, 1998; Patterson, 1992), most studies have found that homosexual family
structures account for lower gender–stereotyped behaviours (Flaks, Ficher, Masterpasqua & Joseph, 1995; Goldberg, Kashy, & Smith, 2012; Suftin,
Fulcher, Bowles & Patterson, 2008). With this discrepancy in the research, further exploration into the gender differences of children from gay–,
lesbian– and heterosexual families will help understand the effects of socialization on gender development and how to better promote the wellbeing
and cognitive, social and personal development of children.
Gender Development Children's gender development begins almost as soon as children can talk (Serbin, Powlishta, & Gulko, 1993). With the early
age of gender development, children's toy choice and play behaviours have been found to be efficient ways of measuring gender stereotypes. Many
studies have found that males and females are more likely to engage in gender–typed behaviours during periods of play (Cherney & Dempsey, 2010).
Recent research is beginning to see this as a problem and recognizes gender flexibility as more positive for children's development. An article

A New Event Planner Entrepreneur, And New Computer...
Introduction In a previous project, I identified three top trends in my profession and delivered the information in an annotated bibliography. As a new
event planner entrepreneur, I conducted research on what's trending in the event planning industry and my top trends were creativity, event–driven
marketing (EDM), and new computer technology. An extension of the project required an archive–based qualitative approach to one of the trends. I
chose to conduct research on EDM based on the following factors: 1) EDM presented a distinct approach to direct marketing and traditional database
marketing which typically use statistical data. 2) Several resources provided the most dynamic, measurable information and varying utilization in
multiple industries. 3) The results from implementing EDM presented a positive effect on key performance indicators. EDM is a discipline within
marketing where companies aim to access identifiable changes in a customer's individual needs. In this context and described by Wikipedia, the free
encyclopedia, an "event" is defined as a detectable change in an individual's circumstances, that is relevant and significant, either in fact or in their
mind. A "significant event" is a major occurrence in a customer's life. EDM is also synonymous with event–based marketing (EBM) and Trigger–based
marketing. As a new event planner entrepreneur, conducting research and accurately identifying the impact of any possible issues in EDM is

The Controversial Issue Of Euthanasia
Euthanasia is defined as: the painless killing of a patient suffering from an incurable and painful disease or in an irreversible coma (Dictionary
Reference). For countless years Euthanasia has been a controversial topic in the Canadian legal system. Many people believe that the act of assisting in a
suicide should remain illegal because it can shorten the life of humans; however, others believe that assisting in a suicide should be legal only if the
person in question is suffering from a terminal illness. The euthanasia controversy struck Canada when a man by the name of Robert Latimer killed
his daughter because she was suffering from a fatal disease. At birth Latimer's daughter, Tracy, suffered severe brain damage due to an oxygen... Show
more content on Helpwriting.net ...
Euthanasia should become legal in Canada because it provides relief when one's quality of life is low and it does not shorten the life of an
individual. Tracy Latimer was suffering from a deadly disease where she was going to die in the near future. Everyone around her knew that she
was suffering and could not do anything to improve her wellbeing. Tracy's doctor, Dr. Dzsus, noted that, "The biggest thing I remember from that
visit is how painful Tracy was. Her mother was holding her right leg in a fixed, flexed position with her knee in the air and any time you tried to
move that leg Tracy expressed pain and cried out" (Blanco Juan). This statement from Tracy's doctor illustrates that she is at her nadir and her
quality of life is very low due to the all the pain she is in; this is only from the physical pain, one may feel emotionally unstable when faced with the
type of life Tracy is living. The Canadian government must make every effort to develop the happiness of individuals. In doing so, death should be
allowed in certain situations. Tracy Latimer was suffering from disease which had severe mental and physical limitations. By legalizing Euthanasia,
her father Robert, would be allowed to commit the act of mercy killing. This act would allow Tracy to be relieved from the poor quality of life she was

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