NEA website analysis

1. Header
Primary Navigation bar
Secondary
navigation
Bar
Scrolling
Hero image
Internal
web links
Call to action
Convergence
TV show Heading
Home page

2. The reason I chose to analyze the web page for killing eve was because I liked
the concept of the tv drama, and it is a genre I am considering for my own TV
drama, however it would be a less explicit style of the genre to fit in with the
before watershed project brief.
On this website, which I have annotated above, they haver created a clear sense of branding with the Name
of the drama clearly positioned at the top of the page, with the font that is recognizable. Furthermore, there is
a clear colour scheme running through the Page, with the pink from the TV show heading being used
throughout the page. From the use of the deep pink colour, the media language suggests that the show itself
is thrilling and could involve danger. The dark colours In the hero image and the background of the page
suggests a sense of mystery and also makes the links to other pages within the website stand out more to the
viewer.
Not only do they have the episodes to the TV drama linked on the website, they also have range of different
elements of convergence that will interest their target audience. Firstly, you can watch it on BBC iplayer which
will interest slightly younger viewers as it means that it can be viewed on the go and not just on tv when it is
showing. Furthermore, there is a podcast available to listen to which is a more interactive element that allows
people who really enjoy the drama to ask questions and talk about their views on the show. There are also
interviews with the main characters that can be viewed, this may appeal to slightly older audiences. On this
websites, there are elements that with interest a range of different ages with will help the success of the TV
drama.
Through this website they are successfully promoting the show because of all the different elements
available, there are clips from epsiodes, also they are showing the new series that has come out.

3. Primary navigation
bar
Scrolling
Hero Image
Dropdown menu
TV Show Heading
Internal web links

4. I chose to analyze this website page for the ten tv drama series 90210
because the genre interested me. This genre is one that would be more
suitable for before water shed as it would appeal to the demographic we
were given in our brief.
On this page they have created a less clear sense of branding that the 'Killing eve' page did. However, the hero image
has a clear indication of the drama. This is the large picture wit a picture of the cast. This show was really successful so
maybe channel 4, which is the channel that is showing the series currently. The fact they have just used a hero image
for the website to indicate the brand is significant in showing the success of the drama . Furthermore, the shows
heading is quite small in contrast to the killing eve heading. The media language used shows that the show is
successful. Furthermore, the body language of the characters and also the clothing suggests it’s a teen drama. There is
a lack of media language on this website.
When looking at teen TV dramas, in noticed that a lot of them don’t actually don’t have websites. I found this quite
interesting in contrast to Killing eve, which had a really interesting web page.
After looking at the web page, there isn't much other than the large hero page to engage the audience into watching it.
This made me think about the target audience and how the younger generation watch dramas. A lot of the shows they
watch have been advertised on social media or they have heard about it from peers, therefore, new teen TV dramas,
and teen dramas generally, don’t have to create a website because there are other ways of reaching out to the younger
generation online.