The document discusses various ways the author challenged conventions in their media products: - Their trailer used dubstep music rather than typical trailer music, which isn't commonly used due to difficulty editing to the inconsistent bassline. The dubstep song fit the intensity of the trailer and anchored the regional identity of Manchester, which has a big dubstep scene. - On the trailer front cover, the author dedicated the whole cover to promoting their trailer rather than multiple characters or stories. It also used a cleaner design with only two enemies pictured rather than many characters. - The author ended their trailer with a more threatening line ("I'll kill you") rather than a typical cliffhanger to make it more intense and exciting for

1. Q1: how did you USE, DEVELOPE OR
CHALLENGE codes and conventions
of real media products?

2. My trailer
Waterloo Road trailer
(05/12/12)
Big close ups to show
emotion but in quick shots to
build suspense when used
with a series of quick flash
edits they create suspense
Action shots to anchor the audience
and over the shoulder shots to give
the audience a point of view to
make the audience feel like they are
there
Showing quick shots of the
most intense part if the
episode to draw the
audience in and make
them want to tune in

3. I wanted to end my trailer
on an intense line of
dialogue that would want
to make my audience
keep watching I thought
that the waterloo road
line of ‘this isn't over’
wasn't intense enough so I
decided to use ‘ you touch
my baby I swear to god’
because it relates to my
story line more
In this waterloo road trailer the protagonist is
saying ‘this isn't over’ but because I wanted my
characters to be more threatening I used the line
‘ill kill you’ I wanted to developed more interest
and make the trailer more intense and there for
more exciting for my audience

4. Soap Forms And Conventions
Multiple main
characters this allows
for multiple story lines
to run at once this keeps
the audience interested
Lighting this effects the
mood in the scene of a
soap and also filters are
used for example when
filming outside you
would use a blue filter
Soaps are filmed on locations
and rarely on a set this anchors
the location and the dialect of
the characters e.g. coronation
street is filmed in Manchester
which is famous for its cotton
mills that's why in the opening
credits the audience see a long
shot of some cotton mills. this
reinforces cultural identity
They are sponsored by a
company (product
placement) if they are not
funded by a public service
broadcaster (BBC)
There are normally 3-5
storylines all running at
once this keeps the
audience engaged and
allows for more episodes to
be aired
The camera is used as the
4th wall a mixture of shots
like a point of view shot
help the audience to feel
the emotion portrayed by
a character and helps
makes the soap more real
to the viewer

5. Soap Forms And Conventions
Minimal make up and casual
everyday clothing are used
to connotations realism
Different types of conflict
are used every episode
The accents of the characters
anchor the location of the soap
the problems experienced by the
characters are normally relatable
to the audience
the use of non diegetic sound in these soaps is
rarely used to keep the soaps seeming realistic
They focus on working class
communities

6. Conventions of social realism
Made to not look
constructed with natural
transitions between scenes
and needs to be relatable
to the audience with
common storylines
including money , love
, marriage and death
There is an elements of
continuity with each scene
running smoothly into the
next with no heavy
transactions
Current social realism soaps
include coronation street ,
emmerdale and eastenders
Narrative – can be
anything relatable to the
British lifestyle and
culture and the end of
episodes normally end on
a cliff hanger to keep the
audience interested
Lighting – is natural and
glares are rarely used
because these make the
characters look fake
soaps such as
eastenders use a gritty
grey lighting
Characters drive the plots
and the audience normally
come attach to the
characters because they
portray such real situations
Catharsis – purging of
emotions this realism
allows the audience to
connect with the
characters
Sound- other than the
opening theme sound is
rarely used because it
keeps the episode
realistic. For example in
coronation street the
opening theme is played
by a brass band because
Manchester is home to
cotton mills which in the
80s had a brass band for
each mill

7. Conventions of a soap magazine
‘classy’
simple colour scheme
showing a high quality
product
Anchoring audience
We can tell who the stars are
The words plus and new are used all
over the magazine showing this isn’t a
soap magazine with regular features this
is for new TV programmes
Name of new TV programme date time and channel
Having a sub – story that the audience will
be interested in
having additional benefits to entice audience
Brief descriptions of each feature to
give the audience information with out
giving to much away which will make
the public buy the magazine
Having the name of the magazine
bold and bright so its stands out in
the shelf
Date of the issue
Website for more information
for the audience

8. Date, time and website
New and plus features
Brief description of each
feature
Big close up of the stars
Name of the soap in big so
they know the stars are
from this show
Extra feature that I know
my audience will be
interested in
Anchoring audience
Extra feature that the
audience can see from the
shop shelf which will make
the audience buy the
magazine
Using the same lighting as in the
trailer
My front cover challenges conventions by being a lot cleaner than other
front cover and by only having the 2 enemy's on the cover and I've dedicated
the whole of my front cover to my trailer and not really advertised many
other character

10. Strap line that relates to the story
that the audience can identify with
Details on when and where the soap is
on
Large branding
so passing cars
can see them
the drivers will
only be looking
at them for a
few moments
so the
billboards have
to be clear
The protagonists are at the
front to show the story line is
mainly about them and the
lighting is stronger on there
faces to anchor this
Using a simple background so the text is
clear. I didn’t want my back ground to be
boring so I used a brick wall
Using a hash tag creates
brand loyalty and allows the
audience to have an opinion
on the show
Having all the
characters in black
which co notates
fright and fright is
something the
audience will
associates with the
characters

11. Ways in which I challenged
conventions
One way that I went against the normal conventions of
a trailer is by using Dubstep in my trailer as my
background music because it hasn't really been used
before because its difficult to work with and to hard to
make your edits fit in because of the inconsistent bass
line. but I found a song that would work quite well in
my trailer (Skrillex – scary monsters and nice sprites)
because the bass drops perfectly in time when my
trailer is at its most intense. Also Manchester has quite
a big Dubstep and drum and bass scene so the music
also anchors the regional identity if my trailer. I felt that
water loo road was to safe with there choice of music (
Dappy- rock star) and although it did appear to there
age group it was also quite dated and I wanted to use
something fresh and different.