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Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamily

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L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération.

La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa

Published in: Marketing
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Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamily

  1. 1. BEFORE WE START VOILANORBERT.COM
  2. 2. ACQUIRE LIQUIDITY BITCH HACK YOUR ACQUISITION
  3. 3. THE TALK PLAN #1. Growing on the back of someone else. #2. Growing from your existing user base.
  4. 4. #1 GROWING ON THE BACK OF SOMEONE ELSE
  5. 5. TARGET, INTERACT & DRIVE THE GROWTH HACKER MINDSET
  6. 6. THE FACEBOOK GRAPH THE MOST AWESOME PLACE TO TARGET B2C USERS
  7. 7. Dentists who like texas chainsaw and who live in the United States Places visited by Andy Tseng Art galleries near Paris Movies liked by Oussama Ammar (or Music) Married people who work at Twitter People who are not my friends and go to HETIC SOME INTERESTING QUERIES WE LIVE IN A WONDERFUL TIME
  8. 8. ALL PLACES ARE AVAILABLE AT FACEBOOK.COM/PLACES
  9. 9. Groups joined by people who like TheFamily (and we contact them with Facebook Messenger) Favorite interests of people who like mcdonald's Favorite interests of Come Courteault Pages liked by people who like AFROSTREAM (Contact the owners and make them share a post) SOME INTERESTING QUERIES YES, WE DEFINITELY LIVE IN A WONDERFUL TIME :)
  10. 10. THE LINKEDIN BRIDGE PLAYING WITH TWO OPN FACEBOOK GRAPH QUERIES USE BING TO FIND LINKEDIN PROFILES DELEGATE TO FREELANCER OR ADD THEM AS A CONNECTION
  11. 11. SO NOW WE CAN USE YET ANOTHER MAIL MERGE
  12. 12. DO IT MANUALLY FIRST AND THEN YOU CAN THINK ABOUT AUTOMATION FIND MANUALLY WHAT DRIVE GROWTH SEMI-AUTOMATE THE PROCESS WITH IMACROS TO VALIDATE YOUR ASSUMPTIONS FULLY AUTOMATE THE PROCESS WITH PHANTOMJS
  13. 13. THE PAID MESSAGE ON FACEBOOK IT MAY BE INTERESTING FOR CERTAIN CASES
  14. 14. HOW TO GET AN EMAIL AT THE RIGHT TIME THE FAKE LEBONCOIN POST
  15. 15. OFFLINE ACQUISITION ALLORESTO AND ITS PIZZA BOXES
  16. 16. CREATE A HABIT THE PINTEREST WIDGET
  17. 17. MASS FAVORITING ON TWITTER IT WORKS AND THIS IS EFFICIENT
  18. 18. INTEGRATION MARKETING GOOGLE APPS, SALESFORCE, STRIKINGLY...
  19. 19. DATANYZE + WHOIS HOW YOU CAN GET EVERY WORDPRESS EMAIL
  20. 20. HOW CAN I GET THE EMAIL FOR EVERY APP FOUNDER?
  21. 21. DON’T FORGET SLACK YOU CAN GET SOMEONE’S EMAIL AND NUMBER
  22. 22. FOR BLOGGERS DISQUS ALSO GIVES YOU THE EMAIL
  23. 23. REDDIT IS A CHEAP WAY TO GET ENGLISH-SPEAKING USERS (AND FROM THE UNITED STATES)
  24. 24. GOOGLE ANALYTICS CHECK WHERE YOUR TRAFFIC IS COMING
  25. 25. A WORD ABOUT PARTNERSHIP
  26. 26. #2 GROWING FROM YOUR EXISTING USER BASE
  27. 27. SHARE THAT POST INCENTIVE : PROMO CODE OR CONTENT
  28. 28. FORWARD THAT EMAIL TO ONLY ONE PERSON THAT MAY BE INTERESTED BY OUR SERVICE. (REDUCE THE FRICTION)
  29. 29. LAST PEOPLE WHO LIKED YOUR PAGE SEND THEM AN EMAIL AND ASK FOR FEEDBACK
  30. 30. PEOPLE WHO FOLLOW YOU (TWITTER) FOLLOW BACK AND SEND THEM A DIRECT MESSAGE
  31. 31. THE MIXPANEL BADGE BECOME A PARTNER AND GET MORE DATA POINTS
  32. 32. AIRBNB REFERRAL LANDING PAGES INSTALLING THE APP THROUGH AN INVITATION
  33. 33. WE LIVE IN A WONDERFUL TIME. EVERYONE IS CONNECTED AND IT’S JUST THE BEGINNING.
  34. 34. QUESTIONS?

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