L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération. La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa

1. BEFORE WE START
VOILANORBERT.COM

2. ACQUIRE LIQUIDITY BITCH
HACK YOUR ACQUISITION

3. THE TALK PLAN
#1. Growing on the back of someone else.
#2. Growing from your existing user base.

4. #1
GROWING ON THE BACK
OF SOMEONE ELSE

5. TARGET, INTERACT & DRIVE
THE GROWTH HACKER MINDSET

6. THE FACEBOOK GRAPH
THE MOST AWESOME PLACE TO TARGET B2C USERS

7. Dentists who like texas chainsaw and who live in the United States
Places visited by Andy Tseng
Art galleries near Paris
Movies liked by Oussama Ammar (or Music)
Married people who work at Twitter
People who are not my friends and go to HETIC
SOME INTERESTING QUERIES
WE LIVE IN A WONDERFUL TIME

8. ALL PLACES ARE AVAILABLE AT
FACEBOOK.COM/PLACES

9. Groups joined by people who like TheFamily
(and we contact them with Facebook Messenger)
Favorite interests of people who like mcdonald's
Favorite interests of Come Courteault
Pages liked by people who like AFROSTREAM
(Contact the owners and make them share a post)
SOME INTERESTING QUERIES
YES, WE DEFINITELY LIVE IN A WONDERFUL TIME :)

10. THE LINKEDIN BRIDGE
PLAYING WITH TWO OPN
FACEBOOK GRAPH
QUERIES
USE BING TO FIND
LINKEDIN PROFILES
DELEGATE TO
FREELANCER
OR ADD THEM AS A
CONNECTION

11. SO NOW WE CAN USE
YET ANOTHER MAIL MERGE

12. DO IT MANUALLY FIRST
AND THEN YOU CAN THINK ABOUT AUTOMATION
FIND MANUALLY
WHAT DRIVE GROWTH
SEMI-AUTOMATE THE
PROCESS WITH IMACROS
TO VALIDATE YOUR
ASSUMPTIONS
FULLY AUTOMATE THE
PROCESS WITH
PHANTOMJS

13. THE PAID MESSAGE ON FACEBOOK
IT MAY BE INTERESTING FOR CERTAIN CASES

14. HOW TO GET AN EMAIL AT THE RIGHT TIME
THE FAKE LEBONCOIN POST

15. OFFLINE ACQUISITION
ALLORESTO AND ITS PIZZA BOXES

16. CREATE A HABIT
THE PINTEREST WIDGET

17. MASS FAVORITING ON TWITTER
IT WORKS AND THIS IS EFFICIENT

18. INTEGRATION MARKETING
GOOGLE APPS, SALESFORCE, STRIKINGLY...

19. DATANYZE + WHOIS
HOW YOU CAN GET EVERY WORDPRESS EMAIL

20. HOW CAN I GET THE EMAIL FOR
EVERY APP FOUNDER?

21. DON’T FORGET SLACK
YOU CAN GET SOMEONE’S EMAIL AND NUMBER

22. FOR BLOGGERS
DISQUS ALSO GIVES YOU THE EMAIL

23. REDDIT IS A CHEAP WAY TO GET
ENGLISH-SPEAKING USERS
(AND FROM THE UNITED STATES)

24. GOOGLE ANALYTICS
CHECK WHERE YOUR TRAFFIC IS COMING

25. A WORD
ABOUT PARTNERSHIP

26. #2
GROWING FROM YOUR
EXISTING USER BASE

27. SHARE THAT POST
INCENTIVE : PROMO CODE OR CONTENT

28. FORWARD THAT EMAIL TO ONLY
ONE PERSON THAT MAY BE
INTERESTED BY OUR SERVICE.
(REDUCE THE FRICTION)

29. LAST PEOPLE WHO LIKED YOUR PAGE
SEND THEM AN EMAIL AND ASK FOR FEEDBACK

30. PEOPLE WHO FOLLOW YOU (TWITTER)
FOLLOW BACK AND SEND THEM A DIRECT MESSAGE

31. THE MIXPANEL BADGE
BECOME A PARTNER AND GET MORE DATA POINTS

32. AIRBNB REFERRAL LANDING PAGES
INSTALLING THE APP THROUGH AN INVITATION

33. WE LIVE IN A WONDERFUL TIME.
EVERYONE IS CONNECTED
AND IT’S JUST THE BEGINNING.

34. QUESTIONS?