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Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding

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Presentazione per il workshop "L'I.P.E.R. Formula del Personal Branding: scopri i pilastri per una presenza online di successo", tenuto a DIGITALmeet 2015.
Download: http://www.sestyle.it/materiali/

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Coi Minions alla scoperta dell'I.P.E.R. Formula del Personal Branding

  1. 1. Scopriipilastriperunapresenzaonlinedisuccesso EnricoBisetto&DamianoBordignon L’I.P.E.R.FORMULA®del PERSONALBRANDING
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  16. 16. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon TUNon Sei il Prodotto
  17. 17. “Noisiamo gliAmministratoriDelegati dellenostrestesseaziende, laIOSPA.” TomPeters L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  18. 18. STRATEGIA L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  19. 19. Unaformula... ehm... L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  20. 20. I.P.E.R.FORMULA® L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  21. 21. daunacelebrepiramide... ehm... L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  22. 22. Razionale | Emotivo Chisei? SiiUNICO! Cosasei? SiiORIGINALE! Comesei? SiiCOERENTE! Comecoinvolgi? SiiAUTENTICO! IDENTITÀ PROPOSTA ESPRESSIONE RELAZIONE Consapevolezza ImmagineProposta Unica di Valore ComunicazioneReputazione Condivisione L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  23. 23. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon - IDENTITÀ - Chisei?
  24. 24. CONSAPEVOLEZZA • Inclinazioni • Talenti • PuntidiForza • PuntiDeboli • Obiettivi L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  25. 25. • SiiUNICO L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  26. 26. Vision L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  27. 27. SPECIALIZZARSI COLLABORARE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  28. 28. - PROPOSTA - Cosasei? L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  29. 29. PROPOSTAUNICADIVALORE µCompetenze µOfferta µTarget L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  30. 30. IMMAGINE • Valori • Passioni • Storia L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  31. 31. • SiiUNICO • SiiORIGINALE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  32. 32. Mission L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  33. 33. Nicchia L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  34. 34. CREATIVITÀ L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  35. 35. IMMAGINAZIONE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  36. 36. PERSONALITÀ L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  37. 37. - ESPRESSIONE - Comesei? L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  38. 38. REPUTAZIONE • Credibilità • Autorevolezza • Impatto L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  39. 39. COMUNICAZIONE • Sensi • Emozioni • Stile L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  40. 40. • SiiUNICO • SiiORIGINALE • SiiCOERENTE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  41. 41. Social Media Persona L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  42. 42. NonèunaMASCHERA! L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  43. 43. NonseiunaPOPSTAR! L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  44. 44. nord, inverno, colori scuri ACQUA- Il Filosofo Creativo Parola chiave: Riflessione est, primavera, verde LEGNO - L’Esploratore Sportivo Parola chiave: Azione sud, estate, rosso FUOCO - L’Edonista Giocoso Parola chiave: Passione centro, mezza stagione, giallo TERRA - L’Amico Tradizionalista Parola chiave: Dedizione ovest, autunno, bianco METALLO - L’Esteta Perfezionista Parola chiave: Precisione ARCHETIPI L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  45. 45. STILE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  46. 46. TONEOFVOICE L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  47. 47. laBUSSOLA deltuoBrand (online) L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  48. 48. - RELAZIONE - Comecoinvolgi? L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  49. 49. CONDIVISIONE • Ascolto • Empatia • Networking L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  50. 50. • SiiUNICO • SiiORIGINALE • SiiCOERENTE • SiiAUTENTICO L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  51. 51. Social Object L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  52. 52. PuntodiCONTATTO L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  53. 53. SensodiAPPARTENENZA L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  54. 54. IdeeCOINVOLGENTI no...ehm... L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  55. 55. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  56. 56. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  57. 57. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  58. 58. L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  59. 59. ilCARBURANTESocialObject deltuoBrand (online) L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
  60. 60. conSocialMediaPersonaeSocialObject mettiinmoto STORYTELLING iltuo L’I.P.E.R. FORMULA® DEL PERSONAL BRANDING Scopri i pilastri per una presenza online di successo a cura di: Enrico Bisetto e Damiano Bordignon
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  70. 70. http://www.sestyle.it http://twitter.com/sestyle http://www.facebook.com/Sestyle.it http://www.linkedin.com/company/sestyle Photo credits: “Despicable Me”, “Despicable Me 2”, “Minions” of Universal Studios; Chiquita Brands L.L.C.; Pantone Inc.; Fathead L.L.C.; Stylight.it; pixshark.com; freestockphotos.name; gallerywallpaper.com; unknown. Questa presentazione è distribuita sotto Licenza Creative Commons: Attribuzione - Non Commerciale - Non Opere Derivate 3.0 Italia.

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